The Baltic Sea Heritage Tourism Information Service (BASTIS) is a work package of Agora 2.0, co-financed by the Baltic Sea Region Programme 2007-2013. The basic idea of BASTIS is to provide tailored market information for tourism SMEs, tourism authorities and tourism associations working in the Baltic Sea region (BSR) free of charge and easily accessible.
Work-steps of BASTIS
Identification of key factors and relevant data
To provides a sound basis for the structure and content of BASTIS scientific desk research was conducted by the Institute of Tourism Research in Northern Europe (N.I.T.). The resultig paper identified key factors or core drivers for successful heritage tourism in the BSR and suggested a corresponding set of data to be compiled from existing data and market research results for BSR heritage tourism. Additionally, a comprehensive analysis on the availability of relevant market research datawas undertaken in order to assess which market information could be compiled with a reasonable effort in terms of time and money.