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Ulf Sonntag is head of market research and associate director at N.I.T., Institute for Tourism Research in Northern Europe, Kiel, Germany, and project manager of the German Reiseanalyse of FUR, Forschungsgemeinschaft Urlaub und Reisen.

He studied Geography, Political Science and Business Administration at the University of Bonn, with international semesters in the USA and Switzerland. He started working for the N.I.T. in the year 2000 while still at university and became a full-time employee after his graduation in the beginning of 2002.

The focus of Ulf Sonntag’s work is on consumer behaviour in tourism and market research as well as the application of the findings in marketing and planning.