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Source Market:Poland

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Source Market Poland
Reference Year 2011
Population 38.3 million
GDP one Year Development +6.6%
GDP per Capita 20,300 €
Travel Propensity total 69%
Holiday Travel Propensity 56%
No. of international Trips 12.7 million
Frequency of int. Trips 0.4 per year
Spending per int. Trip 562 €
Duration of int. Trips 10.7 days
Holiday share of int. Trips 61% of all trips
Main holiday reason 2011: NATURE 22% of population
Main holiday reason 2011: CULTURE 8% of population

Poland is a large country in Central Europe. It has a long Baltic Sea coastline and is bordered by Belarus, the Czech Republic, Germany, Lithuania, Russia, Slovakia and Ukraine.

Contents

Country Profile

Icon Globe.png Geography/Population

  • Land area: 312,685 km² (country comparison to the world: 70)
  • Population: 38.3 million inhabitants (country comparison to the world: 33); 122 inhabitants/km²; Polish 96.7%, German 0.4%, Belarusian 0.1%, Ukrainian 0.1%, other and unspecified 2.7%
  • Biggest Cities: Capital Warsaw (1,708,000), Kraków (756,000), Łódź (750,000), Wrocław (633,000), Poznań (559,000), Gdańsk (500,000), Szczecin (409,000)
  • Urbanisation: 61% of the Polish population live in cities
  • Religions: Roman Catholic 89.8% (about 75% practicing), Eastern Orthodox 1.3%, Protestant 0.3%, other 0.3%, unspecified 8.3%
  • Languages: Polish (official) 97.8%, other and unspecified 2.2%
  • Age structure (Median age: 38.8 years):
0-14 years: 14.7%
15-64 years: 71.6%
65+ years: 13.7%
  • Population projection: Against the European trend there will be a small population decline in the future (2025: 38.2 million inhabitants)

Source: CIA - The World Factbook 2012 [1], UN Population divison 2010 [2]


Icon Vote.png Politics

  • Government type: Parliamentary republic
  • Chief of state: Bronislaw KOMOROWSKI (since 2010)
  • Head of government: Waldemar PAWLAK (since 2007)
  • Administration: 16 provinces

Source: CIA - The World Factbook 2012 [1]


Icon Money.png Economy

2007 2008 2009 2010 2011 2012* 2013* 2015*
GDP (PPP) in billion US$ 624.1 670.7 688.6 724.0 771.0 802.1 840.2 932.9
GDP development +9.9% +7.5% +2.7% +5.1% +6.6% +4.0% +4.7%
GDP per capita (PPP) in US$ 16,400 17,600 18,000 19,000 20,300 21,300 22,400 25,000
Inflation rate 2.5% 4.2% 3.5% 2.5% 4.3% 3.8% 2.7% 2.5%
Unemployment rate 9.6% 7.1% 8.2% 9.6% 9.6% 9.4% 9.1% 8.6%
*2012, 2013, 2015 data: estimates by IMF, April 2012
  • GDP-composition by sector: services: 63.0% industry: 33.6% agriculture: 3.4%
  • Most important economic sectors: Food sector, car industry, mechanical engineering industry and chemical industry
  • Import- and export: Most important partners are Germany, Russia, Italy, France, Czech Republic, China (Import) and UK (Export)
  • Currency: Polish złoty (zł, international abbreviation: PLN), 1 złoty = 100 grosze, per US dollar - 4.0119 (March 2011))
  • Income distribution: The Polish distibution of income is quite balanced (on average, position 19 worldwide)
  • HDI (Human Development Index): Poland is a „Very High Human Development“ Country (2011: country comparison in the world: 39)
  • Media access: 59% of Polish households with Internet access; 142 phones per 100 inhabitants; ICT Development Index (IDI), worldwide benchmarking of communication infrastructure: Rank 38
  • OECD Better Life Index: Poland performs moderately well in overall measures of well-being, and ranks higher than average in some of the topics in the Better Life Index. Click here to have a look at Poland's Better Life profile.

Source: IMF World Economic Outlook Database [3], CIA - The World Factbook 2012 [1], DZT Polska 2012 [4], UNDP Human Development Report 2011 [5], OECD Factbook (2011-2012) [6], ITU International Telecommunication Union [7]


Tourism Demand

Icon Suitcase.png General

  • Travel propensity: 69% of the Polish travelled at least once in 2011, either for business or private purposes [EU27: 72%]. Note: travelling was defined as spending one night away from home, for private or business purposes.
  • "Private" travel propensity:
56% of the Polish travelled – for private reasons – at least once in 2011
  • Travel frequency of the Polish travellers (private or business):
13% of them made exactly one trip in 2011
9% made two
8% made three
12% four to five
13% six to ten
14% more than ten trips

Source: Flash Eurobarometer 334 (2012) [8]


Icon Plane.png International travel

2004 2005 2006 2007 2008 2009 2010
Number of international trips of the Polish 8.2 million 9.4 million 11.0 million 12.2 million 13.4 million 12.0 million 12.7 million
  • Holiday/business/VFR: 61% of the 12.7 million international trips in 2010 were holiday, 23% business, 16% VFR (visiting friends and relatives)
  • Long/short holidays: 84% of the 7.7 million private trips abroad in 2010 were "long" holiday trips (4+ nights), 16% were "short" holiday trips (1-3 nights).
  • Frequency of international travel: on average, every Polish (15+ years old) took 0.4 international trips in 2010
  • Regional source markets: 27% of international trips in 2010 originated from Silesia, 19% from Warsaw, 18% from Galicia, 17% from the Baltic Sea region, 13% from Posen and 6% from Masuria
  • Destinations all international trips 2010:
1. Germany (39%; 5.0 million)
2. UK (7%; 0.9 million)
3. Italy (6%; 0.8 million)
4. France (5%; 0.6 million)
5. Croatia (5%; 0.6 million)
  • Destinations international holiday trips 2010 ("long" and "short" holidays):
1. Germany (26%; 2.0 million)
2. Italy (9%; 0.7 million)
3. Croatia (8%; 0.6 million)
  • Duration of international trips of the Polish 2010: 10.7 nights
International holiday trips: 10.1 nights
International VFR trips: 6.3 nights
International business trips: 8.8 nights
  • International travel spendings 2010: total 7.0 billion Euro - corresponding to 562 Euro per international trip and 52 Euro per night abroad. Note: including all costs of travel and transport at home and at the destination

Source: IPK International: World Travel Monitor 2010. In: DZT Polska 2012 [4]


Icon Info.png Most important holiday information sources

  1. Recommendations of friends, colleagues or relatives 63% [EU27: 52%]
  2. Internet websites 41% [EU27: 40%]
  3. Personal experience 36% [EU27: 32%]
  4. Free catalogue, brochures 9% [EU27: 11%]
  5. Travel/tourist agencies 7% [EU27: 16%]
  6. Newspaper, radio, TV 7% [EU27: 7%]
  7. Paid for guidebooks and magazines 5% [EU27: 7%]
  8. Social media sites 4% [EU27: 5%]
  9. Other 1% [EU27: 2%]

Source: Flash Eurobarometer 334 (2012) [8]


Icon Umbrella.png Holiday travel behaviour 2011

  • Main motivation for going on holidays 2011
  1. Rest/recreation (including Wellness/health treatment) 52% [EU27: 48%]
  2. Spending time with your family 37% [EU27: 32%]
  3. Visiting friends/relatives 28% [EU27: 28%]
  4. Nature (mountain, lake, landscape etc…) 22% [EU27: 18%]
  5. City trip 21% [EU27: 16%]
  6. Sun/beach 20% [EU27: 28%]
  7. Culture/religion 8% [EU27: 14%]
  8. Sports-related (e.g. scuba-diving, cycling etc…) 8% [EU27: 10%]
  9. Other 3% [EU27: 3%]

  • Visited countries for a minimum of 4 nights (at least once in 2011)
  1. Poland 67% [EU27: 1%]
  2. Germany 11% [EU27: 5%]
  3. UK 8% [EU27: 3%]
  4. Italy 5% [EU27: 9%]
  5. Spain 3% [EU27: 11%]
  6. France 3% [EU27: 8%]
  7. Austria 3% [EU27: 5%]
  8. Czech Republic 3% [EU27: 1%]
  9. Greece 3% [EU27: 4%]

  • Methods of arrangement (at least once in 2011)
  1. The internet 41% [EU27: 53%]
  2. Through someone I know 29% [EU27: 22%]
  3. Over the phone 24% [EU27: 18%]
  4. Through a travel agency 14% [EU27: 23%]
  5. On-site (place of holidays) 10% [EU27: 9%]
  6. Over a counter of a transportation company (airline) 4% [EU27: 4%]
  7. Other 9% [EU27: 8%]

  • Type of holiday (at least once in 2011)
  1. Holidays where transport and accomodation are bought separately 37% [EU27: 49%]
  2. Package Tour (transport and accomodation are bought together) 21% [EU27: 23%]
  3. All inclusive holiday 21% [EU27: 27%]

  • Means of transport (at least once in 2011)
  1. Car 82% [EU27: 78%]
  2. Train 27% [EU27: 29%]
  3. Airplane 24% [EU27: 46%]
  4. Boat 5% [EU27: 14%]
  5. Bus 33% [EU27: 20%]

  • Accommodation (at least once in 2011)
  1. In paid accommodation (hotel, rented apartment/house etc…) 50% [EU27: 60%]
  2. At friends or relatives 47% [EU27: 34%]
  3. In own property/second home 20% [EU27: 19%]
  4. On a camping site 7% [EU27: 11%]
  5. In another type of location 13% [EU27: 11%]

Source: Flash Eurobarometer 334 (2012) [8]


Smiley.png Main holiday satisfaction 2011

The displayed figure is the mean of a scale with "1=very satisfied", "2=fairly satisfied", "3=not very satisfied" and "4=not at all satisfied":

- Quality of the accommodation: 1.71; total satisfaction (1+2) 92%
- Natural features (weather conditions, landscape etc.): 1.68; total satisfaction (1+2) 89%
- General level of prices: 2.19; total satisfaction (1+2) 78%
- Activities offered (variety and compehensiveness of the tourist offer): 2.03; total satisfaction (1+2) 85%
- How tourists are welcomed (e.g. child friendliness, customer care etc.): 1.96; total satisfaction (1+2) 85%

Source: Flash Eurobarometer 334 (2012) [8]


Return.jpg Returning factors

  1. The natural features (weather conditions, landscape) 53% [EU27: 50%]
  2. The general level of prices 32% [EU27: 27%]
  3. The quality of accomodation 29% [EU27: 32%]
  4. How tourists are welcomed (e.g. child friendliness) 27% [EU27: 24%]
  5. The activities offered 22% [EU27: 17%]
  6. Other 3% [EU27: 8%]

Source: Flash Eurobarometer 334 (2012) [8]


Strichmaennchen Gluehbirne.jpg Holiday plans 2012

  • Interest in countries in 2012
  1. Poland 66% [EU27: 1%]
  2. France 7% [EU27: 6%]
  3. Spain 5% [EU27: 10%]
  4. Italy 4% [EU27: 7%]
  5. UK 4% [EU27: 3%]
  6. Greece 3% [EU27: 4%]
  7. Germany 3% [EU27: 3%]

  • Types of holidays planned in 2012
  1. Holidays between 4 and 13 nights 40% [EU27: 41%]
  2. Short-stay trip (up to 3 nights) 32% [EU27: 27%]
  3. Holidays with more than 13 consecutives nights 14% [EU27: 19%]
  4. No decision yet 8% [EU27: 12%]
  5. No trip at all 13% [EU27: 15%]
  6. Don’t know 2% [EU27: 2%]

  • Influence of economic situation on holiday plans 2012
  1. It has not changed my planned holiday 40% [EU27: 40%]
  2. I will go on holiday but I will spend less 21% [EU27: 22%]
  3. I will go an holiday but for a shorter period 12% [EU27: 12%]
  4. I will go on holiday but I changed my destinations 3% [EU27: 4%]
  5. I will not go on holidays 17% [EU27: 15%]
  6. I didn’t plan my holiday for 2012 5% [EU27: 6%]
  7. I do not go on holidays 1% [EU27: 3%]
  8. Don’t know 4% [EU27: 3%]

Source: Flash Eurobarometer 334 (2012) [8]


Traffic links into the Baltic Sea Region

Icon Airport.png Air

Warsaw Frederic Chopin Airport is Poland's busiest airport, handling almost half of the country's air passenger transport. Other international airports in Poland are Kraków, Katowice and Gdańsk. Please look up the airport links for their current connections into the BSR:

Icon Ferry.png Sea

There are several ferry-connections from Poland into the Baltic Sea Region, e.g. to Germany, Sweden, Finland and Russia. A current overview of the ferry lines can be found here.

Icon Rail.png Rail

International EuroCity trains link Warsaw to Berlin and St. Petersburg and the famous Polonez Express departs for Moscow each night. Other major cities in Poland with direct rail connections to the Baltic Sea Region are Gdynia, Cracow, Poznan and Wroclaw. In order to reach Lithuania, one can use a daily daytime train service Warsaw-Vilnius requiring a change of train at the frontier. For further information see [www.pkp.pl Polish State Railways] or Polrail Service.

Icon Road.png Road

There are not many motorways in Poland. There are two long sections connecting the north with the south and the east with the west. These are from Łódź to Bielsko Biała (through Częstochowa and Katowice) and from the border with Germany to Krakow (through Wrocław and Katowice). Apart from these motorways there are many two-lane roads and single-lane roads. The surface of some of these roads has been deformed by ruts cut into the road surface during the summer by heavy loaded trucks. In general drivers have to be a little more vigilant in Poland when driving along the side and/or country roads in this country.

From Poland, several countries in the Baltic Sea Region can be reached on the road: The city of Vilnius (Lithuania) is situated 70 kilometres from the Polish border and a network of first-class roads makes it easy to drive to Berlin and other towns in east Germany to and from Poznań and Wrocław. On the way from Poland to Russia, you can use road No 51 through the border checkpoint in Bezledy. To enter Russia you need a visa and an invitation or confirmation of a hotel booking.

For further information on roads in Poland see here.

References

  1. 1.0 1.1 1.2 CIA - The World Factbook, August 2012 [1]
  2. UN Population division 2010 (Medium variant) [2]
  3. IMF (International Monetary Fund): World Economic Outlook Database, April 2012 [3]
  4. 4.0 4.1 Deutsche Zentrale für Tourismus: Marktinformationen Polska 2012 [4]
  5. UNDP Human Development Report 2011 [5]
  6. OECD Factbook (2011-2012) Economic, Environmental and Social Statistics [6]
  7. ITU International Telecommunication Union, Measuring the Information Society 2011[7]
  8. 8.0 8.1 8.2 8.3 8.4 8.5 European Commission: Flash Eurobarometer 334, March 2012: Survey on the attitudes of Europeans towards tourism [8]