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Source Market:Norway

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Source Market Norway
Reference Year 2011
Population 4.9 million
GDP one Year Development +3.9%
GDP per Capita 53,500 €
Travel Propensity total 90%
Holiday Travel Propensity 80%
No. of international Trips 6.7 million
Frequency of int. Trips 1.7 per year
Spending per int. Trip 1,117 €
Duration of int. Trips 7.9 days
Holiday share of int. Trips 70% of all trips
Main holiday reason 2011: NATURE 15% of population
Main holiday reason 2011: CULTURE 10% of population

Norway is the westernmost, northernmost - and in fact the easternmost - of the three Scandinavian countries, located in Scandinavia west of Sweden. Best known for the complex and deep fjords along its west coast, it stretches from the North Sea near Denmark and Scotland into the Arctic Ocean where it borders northern Finland and the northwestern tip of Russia.

Contents

Country Profile

Icon Globe.png Geography/Population

  • Land area: 323,802 km² (country comparison to the world: 68)
  • Population: 4.9 million inhabitants (country comparison to the world: 120); 13 inhabitants/km²; Norwegian 94.4% (includes Sami, about 60,000), other European 3.6%, other 2%
  • Biggest Cities: Capital Oslo (875,000), Bergen (252,000), Trondheim (168,000), Stavanger (122,000)
  • Urbanisation: 79% of the Norwegian population live in cities
  • Religions: Church of Norway 85.7%, Pentecostal 1%, Roman Catholic 1%, other Christian 2.4%, Muslim 1.8%, other 8.1%*

Languages: Bokmal Norwegian (official), Nynorsk Norwegian (official), small Sami- and Finnish-speaking minorities; note - Sami is official in six municipalities

  • Age structure (Median age: 40.3 years):
0-14 years: 18.0%
15-64 years: 66.0%
65+ years: 16.0%
  • Population projection: Against the European trend there will be population growth in the future (2025: 5.4 million inhabitants)

Source: CIA - The World Factbook 2012 [1], UN Population divison 2010 [2]


Icon Vote.png Politics

  • Government type: unitary parliamentary democracy under a constitutional monarchy
  • Chief of state: King HARALD V (since 1991)
  • Head of government: Jens STOLTENBERG (since 2005)
  • Administration: nineteen first-level administrative counties (fylker)

Source: CIA - The World Factbook 2012 [1]


Icon Money.png Economy

2007 2008 2009 2010 2011 2012* 2013* 2015*
GDP (PPP) in billion US$ 247.5 253.1 251.5 256.0 265.9 274.2 284.0 305.7
GDP development +5.6% +2.2% -0.6% +1.8% +3.9% +3.1% +3.6%
GDP per capita (PPP) in US$ 52,400 52,900 51,900 52,200 53,500 54,2500 55,800 58,800
Inflation rate 0.7% 3.8% 2.2% 2.4% 1.3% 1.5% 2.0% 2.5%
Unemployment rate 2.5% 2.6% 3.2% 3.6% 3.3% 3.6% 3.5% 3.5%
*2012, 2013, 2015 data: estimates by IMF, April 2012
  • GDP-composition by sector: services: 57.7% industry: 39.7% agriculture: 2.6%
  • Exporter of transportation services, raw materials and unfinished goods - mainly oil and gas industry (Norway ist 7th biggest oil and third gas exporter wordwide)
  • Import- and export: Most important partners are the UK, Sweden, Germany, Netherlands, USA, Denmark, France, China (Import)
  • Currency: Norwegian krone (1 Krone (NOK)= 100 Øre): 1 Euro = 7.8065 NOK (April 2011)
  • Income distribution: The Norwegian distibution of income is very balanced (above-average, position 3 worldwide)
  • HDI (Human Development Index): Norway is a „Very High Human Development“ Country (2011: country comparison in the world: 1)
  • Media access: 86% of Norwegian households with Internet access; 171 phones per 100 inhabitants; ICT Development Index (IDI), worldwide benchmarking of communication infrastructure: Rank 11
  • OECD Better Life Index: Norway performs exceptionally well in overall well-being, as shown by the fact that it ranks among the top countries in a large number of topics in the Better Life Index. Click here to have a look at Norway's Better Life profile.

Source: IMF World Economic Outlook Database [3], CIA - The World Factbook 2012 [1], DZT Kongeriket Norge 2012 [4], UNDP Human Development Report 2011 [5], OECD Factbook (2011-2012) [6], ITU International Telecommunication Union [7]


Tourism Demand

Icon Suitcase.png General

  • Travel propensity: 90% of the Norwegian travelled at least once in 2011, either for business or private purposes. This is the highest value of all European countries [EU27: 72%]. Note: travelling was defined as spending one night away from home, for private or business purposes.
  • "Private" travel propensity:
80% of the Norwegian had travelled – for private reasons – at least once in 2011
  • Travel frequency of the Norwegian travellers (private or business):
6% of them made exactly one trip in 2011
15% made two
11% made three
17% four to five
23% six to ten
18% more than ten trips

Source: Flash Eurobarometer 334 (2012) [8]


Icon Plane.png International travel

2004 2005 2006 2007 2008 2009 2010
Number of international trips of the Norwegian 5.1 million 5.6 million 5.9 million 6.4 million 6.6 million 6.2 million 6.7 million
  • Holiday/business/VFR: 70% of the 6.7 million international trips in 2010 were holiday, 18% business, 13% VFR (visiting friends and relatives)
  • Long/short holidays: 70% of the 4.7 million private trips abroad in 2010 were "long" holiday trips (4+ nights), 30% were "short" holiday trips (1-3 nights)
  • Frequency of international travel: on average, every Norwegian (15+ years old) took 1.7 international trips in 2010
  • Regional source markets: 62% of international trips in 2010 originated from Oslo and East Norway, 31% from South West Norway and 7% from North Norway
  • Destinations all international trips 2010:
1. Sweden (16%; 1.0 million)
2. Denmark (13%; 0.8 million)
3. Spain (12%; 0.8 million)
4. Germany (8%; 0.5 million)
5. UK (7%; 0.5 million)
  • Destinations international holiday trips 2010 ("long" and "short" holidays):
1. Spain (15%; 0.7 million)
2. Sweden (15%; 0.7 million)
2. Denmark (12%; 0.6 million)
4. Germany (7%; 0.3 million)
4. Italy (7%; 0.3 million)
4. UK (7%; 0.3 million)
  • Duration of international trips of the Norwegian 2010: 7.9 nights
International holiday trips: 8.3 nights
International VFR trips: 7.0 nights
International business trips: 5.7 nights
  • International travel spendings 2010: total 7.8 billion Euro - corresponding to 1,117 Euro per international trip and 147 Euro per night abroad. Note: including all costs of travel and transport at home and at the destination

Source: IPK International: World Travel Monitor 2010. In: DZT Kongeriket Norge 2012 [4]


Icon Info.png Most important holiday information sources

  1. Recommendations of friends, colleagues or relatives 55% [EU27: 52%]
  2. Internet websites 49% [EU27: 40%]
  3. Personal experience 40% [EU27: 32%]
  4. Free catalogue, brochures 9% [EU27: 11%]
  5. Paid for guidebooks and magazines 8% [EU27: 7%]
  6. Travel/tourist agencies 7% [EU27: 16%]
  7. Social media sites 7% [EU27: 5%]
  8. Newspaper, radio, TV 6% [EU27: 7%]
  9. Other 2% [EU27: 2%]

Source: Flash Eurobarometer 334 (2012) [8]


Icon Umbrella.png Holiday travel behaviour 2011

  • Main motivation for going on holidays 2011
  1. Sun/beach 41% [EU27: 28%]
  2. Spending time with your family 40% [EU27: 32%]
  3. Rest/recreation (including Wellness/health treatment) 35% [EU27: 48%]
  4. Visiting friends/relatives 29% [EU27: 28%]
  5. City trip 19% [EU27: 16%]
  6. Nature (mountain, lake, landscape etc…) 15% [EU27: 18%]
  7. Culture/religion 10% [EU27: 14%]
  8. Sports-related (e.g. scuba-diving, cycling etc…) 8% [EU27: 10%]
  9. Other 3% [EU27: 3%]

  • Visited countries for a minimum of 4 nights (at least once in 2011)
  1. Norge 42%
  2. Spain 21% [EU27: 11%]
  3. Sweden 12% [EU27: 1%]
  4. UK 10% [EU27: 3%]
  5. Denmark 10% [EU27: 1%]
  6. Greece 9% [EU27: 4%]
  7. Italy 6% [EU27: 9%]
  8. France 6% [EU27: 8%]
  9. Germany 5% [EU27: 5%]

  • Methods of arrangement (at least once in 2011)
  1. The internet 78% [EU27: 53%]
  2. Through someone I know 24% [EU27: 22%]
  3. Over the phone 17% [EU27: 18%]
  4. Through a travel agency 14% [EU27: 23%]
  5. On-site (place of holidays) 5% [EU27: 9%]
  6. Over a counter of a transportation company (airline) 4% [EU27: 4%]
  7. Other 3% [EU27: 8%]

  • Type of holiday (at least once in 2011)
  1. Holidays where transport and accomodation are bought separately 51% [EU27: 49%]
  2. Package Tour (transport and accomodation are bought together) 34% [EU27: 23%]
  3. All inclusive holiday 25% [EU27: 27%]

  • Means of transport (at least once in 2011)
  1. Airplane 77% [EU27: 46%]
  2. Car 76% [EU27: 78%]
  3. Boat 34% [EU27: 14%]
  4. Train 19% [EU27: 29%]
  5. Bus 24% [EU27: 20%]

  • Accommodation (at least once in 2011)
  1. In paid accommodation (hotel, rented apartment/house etc…) 66% [EU27: 60%]
  2. At friends or relatives 39% [EU27: 34%]
  3. In own property/second home 46% [EU27: 19%]
  4. On a camping site 9% [EU27: 11%]
  5. In another type of location 16% [EU27: 11%]

Source: Flash Eurobarometer 334 (2012) [8]


Return.jpg Returning factors

  1. The natural features (weather conditions, landscape) 44% [EU27: 50%]
  2. The quality of accomodation 37% [EU27: 32%]
  3. The general level of prices 30% [EU27: 27%]
  4. The activities offered 23% [EU27: 17%]
  5. How tourists are welcomed (e.g. child friendliness) 21% [EU27: 24%]
  6. Other 10% [EU27: 8%]

Source: Flash Eurobarometer 334 (2012) [8]


Strichmaennchen Gluehbirne.jpg Holiday plans 2012

  • Interest in countries in 2012
  1. Norway 36%
  2. Spain 18% [EU27: 10%]
  3. Denmark 10% [EU27: 1%]
  4. Sweden 8% [EU27: 1%]
  5. Italy 7% [EU27: 7%]
  6. France 7% [EU27: 6%]
  7. UK 6% [EU27: 3%]
  8. Greece 5% [EU27: 4%]

  • Types of holidays planned in 2012
  1. Holidays between 4 and 13 nights 55% [EU27: 41%]
  2. Short-stay trip (up to 3 nights) 31% [EU27: 27%]
  3. Holidays with more than 13 consecutives nights 35% [EU27: 19%]
  4. No decision yet 8% [EU27: 12%]
  5. No trip at all 2% [EU27: 15%]
  6. Don’t know 1% [EU27: 2%]

  • Influence of economic situation on holiday plans 2012
  1. It has not changed my planned holiday 73% [EU27: 40%]
  2. I will go on holiday but I will spend less 9% [EU27: 22%]
  3. I will go an holiday but for a shorter period 2% [EU27: 12%]
  4. I will go on holiday but I changed my destinations 3% [EU27: 4%]
  5. I will not go on holidays 1% [EU27: 15%]
  6. I didn’t plan my holiday for 2012 6% [EU27: 6%]
  7. I do not go on holidays 1% [EU27: 3%]
  8. Don’t know 5% [EU27: 3%]

Source: Flash Eurobarometer 334 (2012) [8]


Smiley.png Main holiday satisfaction 2011

The displayed figure is the mean of a scale with "1=very satisfied", "2=fairly satisfied", "3=not very satisfied" and "4=not at all satisfied":

- Quality of the accommodation: 1.60; total satisfaction (1+2) 943%
- Natural features (weather conditions, landscape etc.): 1.56; total satisfaction (1+2) 94%
- General level of prices: 1.98; total satisfaction (1+2) 90%
- Activities offered (variety and compehensiveness of the tourist offer): 2.32; total satisfaction (1+2) 78%
- How tourists are welcomed (e.g. child friendliness, customer care etc.): 2.00; total satisfaction (1+2) 84%

Source: Flash Eurobarometer 334 (2012) [8]


Traffic links into the Baltic Sea Region

Icon Airport.png Air

Oslo Airport Gardermoen is Norway's main airport, where most of the international traffic leaves. Other international airports in Norway are Bergen Airport Flesland, Kristiansand Airport Kjevik, Moss Airport Rygge, Sandefjord Airport Torp, Stavanger Airport Sola, Tromsø Airport Langnes, Trondheim Airport Værnes. Please look up the airport links for their current connections into the BSR:

Icon Ferry.png Sea

There are a few ferry-connections from Norway into the Baltic Sea Region, to Germany and Denmark. A current overview of the ferry lines can be found here.

Icon Rail.png Rail

An extensive rail network links Norway to the other Scandinavian countries and the rest of the Baltic Sea Region. The most important railway station in Norway is Oslo Central Station (Oslo S). There are regular train connections to Copenhagen (Denmark), and there are several train connections to Sweden: There is a daily service from Oslo to Stockholm, as well as an every-night night train running through Gothenburg. The night train also carries rail cars to Malmö. In the summer, night trains run between Oslo and Malmö. Departing from Narvik, two trains run daily to Stockholm via Kiruna. Most rail journeys from Norway to the European continent are overnight, and you will find sleeping compartments on all of them.

For further information see NSB.

Icon Road.png Road

If you are heading towards the Baltic Sea Region by car from Norway, you are most likely to drive through Sweden, but Norway also borders to Russia and Finland. Major roads out of Norway include European route E6 which runs through Malmö, Helsingborg and Göteborg in Sweden after crossing the border at Svinesund in the south-east of Norway and E8 which runs through Turku, Vaasa and Oulu in Finland after crossing the border at Kilpisjärvi. There is an enormous number of possible routes and border crossings, but remember, that due to the weather conditions, some Norwegian roads are closed for varying periods during the winter. Look here, to check if your road is concerned. There are around 50 toll stations in Norway. Most of them have automatic fee collection and some have lanes for AutoPASS and for manual payment. Please be aware that you risk a fine if you drive through in the AutoPASS-lanes without an AutoPASS contract or without registering your credit card online.

Another possibility is to take the car onto one of the ferries. Color Line runs a daily ferry from Oslo to Kiel (Germany), and there are car-ferrys from Kristiansand, Stavanger, Bergen and Larvik to Hirtshals (Denmark) and from Oslo to Fredrikshavn and Copenhagen (Denmark) as well. For further information about those ferries have a look at this page.

For more information about roads in Norway see here.

References

  1. 1.0 1.1 1.2 CIA - The World Factbook, August 2012 [1]
  2. UN Population division 2010 (Medium variant) [2]
  3. IMF (International Monetary Fund): World Economic Outlook Database, April 2012 [3]
  4. 4.0 4.1 Deutsche Zentrale für Tourismus: Marktinformationen Kongeriket Norge 2012 [4]
  5. UNDP Human Development Report 2011 [5]
  6. OECD Factbook (2011-2012) Economic, Environmental and Social Statistics [6]
  7. ITU International Telecommunication Union, Measuring the Information Society 2011[7]
  8. 8.0 8.1 8.2 8.3 8.4 8.5 European Commission: Flash Eurobarometer 334, March 2012: Survey on the attitudes of Europeans towards tourism [8]