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Source Market:Netherlands

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Source Market Netherlands
Reference Year 2011
Population 16.6 million
GDP one Year Development +0.8%
GDP per Capita 42,300 €
Travel Propensity total 78%
Holiday Travel Propensity 72%
No. of international Trips 22.8 million
Frequency of int. Trips 1.6 per year
Spending per int. Trip 738 €
Duration of int. Trips 9.7 days
Holiday share of int. Trips 88% of all trips
Main holiday reason 2011: NATURE 27% of population
Main holiday reason 2011: CULTURE 22% of population

The Netherlands (also commonly called Holland in English) is a Benelux country located in North-West Europe. The Netherlands border Germany to the East and Belgium to the South. To the West, the country faces the North Sea and the United Kingdom. The people, language and culture of the Netherlands are referred to as "Dutch".

Contents

Country Profile

Icon Globe.png Geography/Population

  • Land area: 41,543 km² (country comparison to the world: 135)
  • Population: 16.6 million inhabitants (country comparison to the world: 64); 446 inhabitants/km²; 80.7% Dutch, 5% other EU-citizens, 2.4% Indonesian, 2.2% Turkish, 2% Surinamese, 2% Morocans, 0.8% Dutch Caribbean, 4.9% other
  • Biggest Cities: Capital Amsterdam (1,044,000), Rotterdam (1,008,000), Den Haag (seat of government: 629,000), Utrecht (307,000), Eindhoven (212,000)
  • Urbanisation: 83% of the Dutch population live in cities
  • Religions: Roman Catholic 30%, Dutch Reformed 11%, Calvinist 6%, Muslim 5.8%, other Protestant 3%, 2.2% other, none 42%
  • Languages: Dutch (official), Frisian (official)
  • Age structure (Median age: 41.5 years):
0-14 years: 17.0%
15-64 years: 67.7%
65+ years: 15.6%
  • Population projection: Following the European trend there will be small population growth in the future (2025: 17.2 million inhabitants)

Source: CIA - The World Factbook 2012 [1], UN Population divison 2010 [2]


Icon Vote.png Politics

  • Government type: parliamentary democracy under a constitutional monarchy
  • Chief of state: Queen BEATRIX (since 1980)
  • Head of government: Mark RUTTE (since 2010; tendered his resignation 23 April 2012; new elections will probably be held on 12 September 2012)
  • Administration: 12 provinces, 441 municipalities

Source: CIA - The World Factbook 2012 [1]


Icon Money.png Economy

2007 2008 2009 2010 2011 2012* 2013* 2015*
GDP (PPP) in billion US$ 652.8 678.8 662.1 680.7 704.0 709.5 726.1 772.8
GDP development +6.9% +4.1% -2.5% +2.8% +3.4% +0.8% +2.3%
GDP per capita (PPP) in US$ 39,800 41,300 40,100 41,000 42,200 42,300 43,200 45,800
Inflation rate 1.6% 2.2% 1.0% 0.9% 2.5% 1.8% 1.8% 1.9%
Unemployment rate 3.6% 3.1% 3.7% 4.5% 4.5% 5.5% 5.5% 5.0%
*2012, 2013, 2015 data: estimates by IMF, April 2012
  • GDP-composition by sector: services: 73.1% industry: 24.2% agriculture: 2.7%
  • The Dutch industry is dominated by global cooperations in the food sector (Unilever, Heineken), chemistry (Akzo-Nobel), oil raffinery (Shell) and electronics (Philips, Tom-Tom). The Netherlands are also in a good position in the service sector, e.g. financial sector (ING, Fortis) and logistics (Transporthubs Rotterdamer Hafen, Amsterdamer Flughafen Schipohl). Following the USA and France, the Dutch are in third position worldwide as exporters of agricultural products (56% agricultural land use)
  • Import- and export: Most important partners are Germany, Belgium, UK, USA, France and China (Import)
  • Currency: Euro
  • Income distribution: The Netherlands distibution of income is quite balanced (above-average, position 14 worldwide)
  • HDI (Human Development Index): The Netherlands is a „Very High Human Development“ Country (2011: country comparison in the world: 3)
  • Media access: 86% of Dutch households with Internet access; 174 phones per 100 inhabitants; ICT Development Index (IDI), worldwide benchmarking of communication infrastructure: Rank 9
  • OECD Better Life Index: The Netherlands performs very well in overall well-being, as shown by the fact that it ranks among the top countries in a large number of topics in the Better Life Index. Click here to have a look at Netherlands' Better Life profile.

Source: IMF World Economic Outlook Database [3], CIA - The World Factbook 2012 [1], DZT Incoming Niederlande 2012 [4], UNDP Human Development Report 2010 [5], OECD Factbook (2011-2012) [6], ITU International Telecommunication Union [7]

Tourism Demand

Icon Suitcase.png General

  • Travel propensity: 78% of the Dutch travelled at least once in 2011, either for business or private purposes. This is the ninth highest value of all European countries [EU27: 72%]. Note: travelling was defined as spending one night away from home, for private or business purposes.
  • "Private" travel propensity:
72% of the Dutch travelled – for private reasons – at least once in 2011
  • Travel frequency of the Dutch travellers (private or business):
17% of them made exactly one trip in 2011
14% made two
11% made three
18% four to five
10% six to ten
8% more than ten trips

Source: Flash Eurobarometer 334 (2012) [8]


Icon Plane.png International travel

2004 2005 2006 2007 2008 2009 2010
Number of international trips of the Dutch 20.9 million 21.4 million 21.5 million 22.4 million 23.8 million 22.6 million 22.8 million
  • Holiday/business/VFR: 88% of the 22.8 million international trips in 2010 were holiday, 7% business, 5% VFR (visiting friends and relatives)
  • Long/short holidays: 82% of the 20.1 million private trips abroad in 2010 were "long" holiday trips (4+ nights), 18% were "short" holiday trips (1-3 nights)
  • Frequency of international travel: on average, every Dutch (15+ years old) took 1.6 international trips in 2010
  • Regional source markets: 46% of international trips in 2010 originated from the western Netherlands, 25% from the eastern Netherlands, 21% from the southern Netherlands and 8% from the northern Netherlands.
  • Destinations all international trips 2010:
1. Germany (18%; 4.1 million)
2. France (16%; 3.6 million)
3. Spain (10%; 2.4 million)
4. Belgium (10%; 2.4 million)
5. UK (8%; 1.8 million)
  • Destinations international holiday trips 2010 ("long" and "short" holidays):
1. Germany (17%; 3.4 million)
2. France (16%; 3.2 million)
3. Spain (11%; 2.2 million)
  • Duration of international trips of the Dutch 2010: 9.7 nights
International holiday trips: 10.2 nights
International VFR trips: 8.4 nights
International business trips: 3.7 nights
  • International travel spendings 2010: total 16.7 billion Euro - corresponding to 738 Euro per international trip and 76 Euro per night abroad. Note: including all costs of travel and transport at home and at the destination

Source: IPK International: World Travel Monitor 2010. In: DZT Incoming Niederlande 2012 [4]


Icon Info.png Most important holiday information sources

  1. Recommendations of friends, colleagues or relatives 48% [EU27: 52%]
  2. Internet websites 56% [EU27: 40%]
  3. Personal experience 30% [EU27: 32%]
  4. Free catalogue, brochures 18% [EU27: 11%]
  5. Travel/tourist agencies 14% [EU27: 16%]
  6. Paid for guidebooks and magazines 10% [EU27: 7%]
  7. Newspaper, radio, TV 6% [EU27: 7%]
  8. Social media sites 8% [EU27: 5%]
  9. Other 2% [EU27: 2%]

Source: Flash Eurobarometer 334 (2012) [8]


Icon Umbrella.png Holiday travel behaviour 2011

  • Main motivation for going on holidays 2011
  1. Rest/recreation (including Wellness/health treatment) 45% [EU27: 48%]
  2. Spending time with your family 36% [EU27: 32%]
  3. Sun/beach 30% [EU27: 28%]
  4. Nature (mountain, lake, landscape etc…) 27% [EU27: 18%]
  5. Visiting friends/relatives 26% [EU27: 28%]
  6. Culture/religion 22% [EU27: 14%]
  7. City trip 16% [EU27: 16%]
  8. Sports-related (e.g. scuba-diving, cycling etc…) 14% [EU27: 10%]
  9. Other 1% [EU27: 3%]

  • Visited countries for a minimum of 4 nights (at least once in 2011)
  1. Netherlands 32% [EU27: 2%]
  2. France 22% [EU27: 8%]
  3. Germany 17% [EU27: 5%]
  4. Spain 15% [EU27: 11%]
  5. Italy 14% [EU27: 9%]
  6. Austria 8% [EU27: 5%]
  7. UK 5% [EU27: 3%]
  8. Belgum 6% [EU27: 1%]
  9. Greece 4% [EU27: 4%]

  • Methods of arrangement (at least once in 2011)
  1. The internet 72% [EU27: 53%]
  2. Through a travel agency 22% [EU27: 23%]
  3. On-site (place of holidays) 14% [EU27: 9%]
  4. Through someone I know 12% [EU27: 22%]
  5. Over the phone 12% [EU27: 18%]
  6. Over a counter of a transportation company (airline) 2% [EU27: 4%]
  7. Other 5% [EU27: 8%]

  • Type of holiday (at least once in 2011)
  1. Holidays where transport and accomodation are bought separately 48% [EU27: 49%]
  2. Package Tour (transport and accomodation are bought together) 26% [EU27: 23%]
  3. All inclusive holiday 21% [EU27: 27%]

  • Means of transport (at least once in 2011)
  1. Car 80% [EU27: 78%]
  2. Airplane 52% [EU27: 46%]
  3. Boat 24% [EU27: 14%]
  4. Train 19% [EU27: 29%]
  5. Bus 9% [EU27: 20%]

  • Accommodation (at least once in 2011)
  1. In paid accommodation (hotel, rented apartment/house etc…) 73% [EU27: 60%]
  2. On a camping site 28% [EU27: 11%]
  3. At friends or relatives 26% [EU27: 34%]
  4. In own property/second home 11% [EU27: 19%]
  5. In another type of location 12% [EU27: 11%]

Source: Flash Eurobarometer 334 (2012) [8]


Smiley.png Main holiday satisfaction 2011

The displayed figure is the mean of a scale with "1=very satisfied", "2=fairly satisfied", "3=not very satisfied" and "4=not at all satisfied":

- Quality of the accommodation: 1.59; total satisfaction (1+2) 92%
- Natural features (weather conditions, landscape etc.): 1.44; total satisfaction (1+2) 94%
- General level of prices: 1.87; total satisfaction (1+2) 88%
- Activities offered (variety and compehensiveness of the tourist offer): 2.20; total satisfaction (1+2) 76%
- How tourists are welcomed (e.g. child friendliness, customer care etc.): 1.79; total satisfaction (1+2) 88%

Source: Flash Eurobarometer 334 (2012) [8]


Return.jpg Returning factors

  1. The natural features (weather conditions, landscape) 58% [EU27: 50%]
  2. The quality of accomodation 41% [EU27: 32%]
  3. The general level of prices 22% [EU27: 27%]
  4. How tourists are welcomed (e.g. child friendliness) 19% [EU27: 24%]
  5. The activities offered 17% [EU27: 17%]
  6. Other 8% [EU27: 8%]

Source: Flash Eurobarometer 334 (2012) [8]


Strichmaennchen Gluehbirne.jpg Holiday plans 2012

  • Interest in countries in 2012
  1. Netherlands 26% [EU27: 1%]
  2. France 18% [EU27: 6%]
  3. Italy 13% [EU27: 7%]
  4. Spain 12% [EU27: 10%]
  5. Germany 12% [EU27: 3%]
  6. Belgium 5% [EU27: 1%]
  7. Greece 4% [EU27: 4%]
  1. UK 4% [EU27: 3%]

  • Types of holidays planned in 2012
  1. Holidays between 4 and 13 nights 48% [EU27: 41%]
  2. Holidays with more than 13 consecutives nights 39% [EU27: 19%]
  3. Short-stay trip (up to 3 nights) 30% [EU27: 27%]
  4. No decision yet 8% [EU27: 12%]
  5. No trip at all 9% [EU27: 15%]
  6. Don’t know 1% [EU27: 2%]

  • Influence of economic situation on holiday plans 2012
  1. It has not changed my planned holiday 59% [EU27: 40%]
  2. I will go on holiday but I will spend less 16% [EU27: 22%]
  3. I will go an holiday but for a shorter period 6% [EU27: 12%]
  4. I will go on holiday but I changed my destinations 3% [EU27: 4%]
  5. I will not go on holidays 7% [EU27: 15%]
  6. I didn’t plan my holiday for 2012 8% [EU27: 6%]
  7. I do not go on holidays 2% [EU27: 3%]
  8. Don’t know 3% [EU27: 3%]

Source: Flash Eurobarometer 334 (2012) [8]


Traffic links into the Baltic Sea Region

Icon Airport.png Air

Amsterdam Schiphol International Airport is the number one airport the Netherlands' and one of the world's busiest. Other international airports with connections into the Baltic Sea Region are Eindhoven Airport and Groningen Airport. Please look up the airport links for their current connections into the BSR:

Icon Ferry.png Sea

Due to geographical reasons, there is only one ferry-connection (across the North Sea) from the Netherlands into the Baltic Sea Region - to Germany. Information about schedules and tariffs can be found here.

Icon Rail.png Rail

High-speed trains like ICE and Thalys, but also the CityNightLine connect the Netherlands to the Western part of the Baltic Sea Region. Via Amsterdam Centraal, the Netherlands have several train-connections to Germany (Berlin, Cologne, Frankfurt/Main and München) and Denmark (Copenhagen). Other import railway stations are Utrecht Centraal, Rotterdam Centraal, Leiden Centraal and Den Haag Centraal. For further infomation have a look at Dutch railways.

Icon Road.png Road

The Netherlands has one of the most advanced motorway networks in the world. If you want to go to the Baltic Sea Region from the Netherlands, there are different possibilities to cross the border to Germany, e.g. E 22 via Bunde, E 23 via Meppen, E 30 via Emsbüren in the North and E35 via Emmerich, E31 vis Weeze or E34 via Venlo further South.

For further information on motorways in the Netherlands see here.

References

  1. 1.0 1.1 1.2 CIA - The World Factbook, August 2012 [1]
  2. UN Population division 2010 (Medium variant) [2]
  3. IMF (International Monetary Fund): World Economic Outlook Database, April 2012 [3]
  4. 4.0 4.1 Deutsche Zentrale für Tourismus: Marktinformationen Incoming Niederlande 2012 [4]
  5. UNDP Human Development Report 2010 [5]
  6. OECD Factbook (2011-2012) Economic, Environmental and Social Statistics [6]
  7. ITU International Telecommunication Union, Measuring the Information Society 2011 [7]
  8. 8.0 8.1 8.2 8.3 8.4 8.5 European Commission: Flash Eurobarometer 334, March 2012: Survey on the attitudes of Europeans towards tourism [8]