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Source Market:Lithuania

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Source Market Lithuania
Reference Year 2011
Population 3.3 million
GDP one Year Development +8.1%
GDP per Capita 18,900 €
Travel Propensity total 62%
Holiday Travel Propensity 40%
No. of international Trips 1.8 million
Frequency of int. Trips 0.6 per year
Spending per int. Trip 491 €
Duration of int. Trips 8.3 days
Holiday share of int. Trips 55% of all trips
Main holiday reason 2011: NATURE 18% of population
Main holiday reason 2011: CULTURE 10% of population

Lithuania is a country in Northern Europe, the southernmost of the three Baltic states. Situated along the southeastern shore of the Baltic Sea, it shares borders with Latvia to the north, Belarus to the southeast, Poland, and the Russian exclave of Kaliningrad to the southwest. Across the Baltic Sea to the west lie Sweden and Denmark.

Contents

Country Profile

Icon Globe.png Geography/Population

  • Land area: 65,300 km² (country comparison to the world: 123)
  • Population: 3.3 million inhabitants (country comparison to the world: 131); 40 inhabitants/km²; Lithuanian 84%, Polish 6.1%, Russian 4.9%, Belarusian 1.1%, other or unspecified 3.9%
  • Biggest Cities: Capital Vilius (549,000), Kaunas (350,000), Klaipeda (184,000)
  • Urbanisation: 67% of the Lithuanian population live in cities
  • Religions: Roman Catholic 79%, Russian Orthodox 4.1%, Protestant (including Lutheran and Evangelical Christian Baptist) 1.9%, other or unspecified 5.5%, none 9.5%
  • Languages: Lithuanian (official) 82%, Russian 8%, Polish 5.6%, other and unspecified 4.4%
  • Age structure (Median age: 40.5 years):
0-14 years: 13.8%
15-64 years: 69.7%
65+ years: 16.5%
  • Population projection: The Lithuanian population will slightly decrease in the future (2025: 3.1 million inhabitants)

Source: CIA - The World Factbook 2012 [1], UN Population divison 2010 [2]


Icon Vote.png Politics

  • Government type: democratic parliamentary republic
  • Chief of state: Dalia GRYBAUSKAITE (since 2009)
  • Head of government: Andrius KUBILIUS (since 1999)
  • Administration: 10 counties
  • Since 1990 independent of the Soviet Union

Source: CIA - The World Factbook 2012 [1]


Icon Money.png Economy

2007 2008 2009 2010 2011 2012* 2013* 2015*
GDP (PPP) in billion US$ 61.1 64.5 55.5 57.0 61.6 63.7 66.4 73.8
GDP development +13.0% +5.2% -13.9% +2.6% +8.1% +3.3% +4.3%
GDP per capita (PPP) in US$ 18,200 19,200 16,600 17,300 18,900 19,600 20,600 23,100
Inflation rate 5.8% 11.1% 4.2% 1.2% 4.1% 3.1% 2.5% 2.4%
Unemployment rate 4.3% 5.8% 13.7% 17.8% 15.5% 14.5% 13.0% 9.5%
*2012, 2013, 2015 data: estimates by IMF, April 2012
  • GDP-composition by sector: services: 68,6% industry: 28.2% agriculture: 3.3%
  • Foreign government and business support have helped Lithuania in the transition from the old command economy to a market economy. Lithuania gained membership in the World Trade Organization and implemented liberal reforms and became one of the fastest growing countries in the world last decade. It enjoyed high growth rates after entering the European Union along with other Baltic states, leading to the notion of a Baltic Tiger. Current excellent telecommunication infrastructure and well-educated, multilingual workforce give the possibility to provide high quality business services and produce manufacturing products worldwide.
  • Import- and export: Most important partners are Russia, Germany, Poland, Latvia, Estonia (export), Belarus (export)
  • Currency: Lithuanian litas, sub-divided into 100 centų (pegged to Euro, 1 Euro = 3.4528 LTL)
  • Income distribution: The Lithuanian distibution of income is rather imbalanced (below-average)
  • HDI (Human Development Index): Lithuania is a „Very High Human Development“ Country (2011: country comparison in the world: 40)
  • Media access: worldwide benchmarking of communication infrastructure: Rank 35

Source: IMF World Economic Outlook Database [3], CIA - The World Factbook 2012 [1], DZT Baltische Staaten 2012 [4], UNDP Human Development Report 2011 [5], ITU International Telecommunication Union [6]


Tourism Demand

Icon Suitcase.png General

  • Travel propensity: 62% of the Lithuanian travelled at least once in 2011, either for business or private purposes [EU27: 72%]. Note: travelling was defined as spending one night away from home, for private or business purposes.
  • "Private" travel propensity:
40% of the Lithuanian had travelled – for private reasons – at least once in 2011
  • Travel frequency of the Lithuanian travellers (private or business):
11% of them made exactly one trip in 2011
7% made two
8% made three
10% four to five
11% six to ten
15% more than ten trips

Source: Flash Eurobarometer 334 (2012) [7]


Icon Plane.png International travel

2004 2005 2006 2007 2008 2009 2010
Number of international trips of the Lithuanian 1.7 million 1.8 million 1.9 million 2.1 million 2.3 million 1.9 million 1.8 million
  • Holiday/business/VFR: 55% of the 1.8 million international trips in 2010 were holiday, 32% business, 13% VFR (visiting friends and relatives)
  • Frequency of international travel: on average, every Lithuanian (15+ years old) took 0.6 international trips in 2010
  • Regional source markets: 38% of international trips in 2010 originated from the region Zemaitija, 20% from from the region Aukstaitija
  • Destinations all international trips 2010:
1. Russia (19%; 0.3 million)
2. Poland (17%; 0.3 million)
3. Germany (16%; 0.3 million)
  • Duration of international trips of the Lithuanian 2010: 8.3 nights
International holiday trips: 9.3 nights
International VFR trips: 12.0 nights
International business trips: 5.1 nights
  • International travel spendings 2010: total 0.9 billion Euro - corresponding to 491 Euro per international trip and 62 Euro per night abroad. Note: including all costs of travel and transport at home and at the destination

Source: IPK International: World Travel Monitor 2010. In: DZT Baltische Staaten 2012 [4]


Icon Info.png Most important holiday information sources

  1. Recommendations of friends, colleagues or relatives 61% [EU27: 52%]
  2. Internet websites 36% [EU27: 40%]
  3. Personal experience 26% [EU27: 32%]
  4. Newspaper, radio, TV 13% [EU27: 7%]
  5. Travel/tourist agencies 9% [EU27: 16%]
  6. Free catalogue, brochures 6% [EU27: 11%]
  7. Social media sites 3% [EU27: 5%]
  8. Paid for guidebooks and magazines 1% [EU27: 7%]
  9. Other 1% [EU27: 2%]

Source: Flash Eurobarometer 334 (2012) [7]


Icon Umbrella.png Holiday travel behaviour 2011

  • Main motivation for going on holidays 2011
  1. Rest/recreation (including Wellness/health treatment) 39% [EU27: 48%]
  2. Visiting friends/relatives 31% [EU27: 28%]
  3. Spending time with your family 25% [EU27: 32%]
  4. City trip 25% [EU27: 16%]
  5. Sun/beach 19% [EU27: 28%]
  6. Nature (mountain, lake, landscape etc…) 18% [EU27: 18%]
  7. Culture/religion 10% [EU27: 14%]
  8. Sports-related (e.g. scuba-diving, cycling etc…) 7% [EU27: 10%]
  9. Other 4% [EU27: 3%]

  • Visited countries for a minimum of 4 nights (at least once in 2011)
  1. Lithuania 55% [EU27: 0%]
  2. Latvia 12% [EU27: 0%]
  3. Germany 9% [EU27: 5%]
  4. Italy 6% [EU27: 9%]
  5. France 6% [EU27: 8%]
  6. UK 6% [EU27: 3%]
  7. Spain 5% [EU27: 11%]
  8. Poland 5% [EU27: 1%]

  • Methods of arrangement (at least once in 2011)
  1. Through someone I know 31% [EU27: 22%]
  2. The internet 24% [EU27: 53%]
  3. On-site (place of holidays) 21% [EU27: 9%]
  4. Over the phone 18% [EU27: 18%]
  5. Through a travel agency 14% [EU27: 23%]
  6. Over a counter of a transportation company (airline) 3% [EU27: 4%]
  7. Other 13% [EU27: 8%]

  • Type of holiday (at least once in 2011)
  1. Holidays where transport and accomodation are bought separately 53% [EU27: 49%]
  2. Package Tour (transport and accomodation are bought together) 17% [EU27: 23%]
  3. All inclusive holiday 24% [EU27: 27%]

  • Means of transport (at least once in 2011)
  1. Car 86% [EU27: 78%]
  2. Bus 35% [EU27: 20%]
  3. Airplane 33% [EU27: 46%]
  4. Train 17% [EU27: 29%]
  5. Boat 7% [EU27: 14%]

  • Accommodation (at least once in 2011)
  1. In paid accommodation (hotel, rented apartment/house etc…) 37% [EU27: 60%]
  2. At friends or relatives 35% [EU27: 34%]
  3. In own property/second home 17% [EU27: 19%]
  4. On a camping site 7% [EU27: 11%]
  5. In another type of location 9% [EU27: 11%]

Source: Flash Eurobarometer 334 (2012) [7]


Smiley.png Main holiday satisfaction 2011

The displayed figure is the mean of a scale with "1=very satisfied", "2=fairly satisfied", "3=not very satisfied" and "4=not at all satisfied":

- Quality of the accommodation: 1.76; total satisfaction (1+2) 91%
- Natural features (weather conditions, landscape etc.): 1.44; total satisfaction (1+2) 96%
- General level of prices: 2.27; total satisfaction (1+2) 69%
- Activities offered (variety and compehensiveness of the tourist offer): 2.26; total satisfaction (1+2) 75%
- How tourists are welcomed (e.g. child friendliness, customer care etc.): 2.95; total satisfaction (1+2) 84%

Source: Flash Eurobarometer 334 (2012) [7]


Return.jpg Returning factors

  1. The natural features (weather conditions, landscape) 49% [EU27: 50%]
  2. The general level of prices 30% [EU27: 27%]
  3. The activities offered 12% [EU27: 17%]
  4. The quality of accomodation 24% [EU27: 32%]
  5. How tourists are welcomed (e.g. child friendliness) 17% [EU27: 24%]
  6. Other 9% [EU27: 8%]

Source: Flash Eurobarometer 334 (2012) [7]


Strichmaennchen Gluehbirne.jpg Holiday plans 2012

  • Interest in countries in 2012
  1. Lituania 53% [EU27: 0%]
  2. Spain 7% [EU27: 10%]
  3. UK 6% [EU27: 3%]
  4. Germany 6% [EU27: 3%]
  5. Italy 4% [EU27: 7%]
  6. Latvia 4% [EU 27: 0%]

  • Types of holidays planned in 2012
  1. Holidays between 4 and 13 nights 32% [EU27: 41%]
  2. Short-stay trip (up to 3 nights) 35% [EU27: 27%]
  3. Holidays with more than 13 consecutives nights 9% [EU27: 19%]
  4. No decision yet 13% [EU27: 12%]
  5. No trip at all 15% [EU27: 15%]
  6. Don’t know 2% [EU27: 2%]

  • Influence of economic situation on holiday plans 2012
  1. It has not changed my planned holiday 38% [EU27: 40%]
  2. I will go on holiday but I will spend less 20% [EU27: 22%]
  3. I will go an holiday but for a shorter period 12% [EU27: 12%]
  4. I will go on holiday but I changed my destinations 5% [EU27: 4%]
  5. I will not go on holidays 18% [EU27: 15%]
  6. I didn’t plan my holiday for 2012 6% [EU27: 6%]
  7. I do not go on holidays 3% [EU27: 3%]
  8. Don’t know 4% [EU27: 3%]

Source: Flash Eurobarometer 334 (2012) [7]


Traffic links into the Baltic Sea Region

Icon Airport.png Air

Vilnius International Airport is Lithuania's major civil airport. Other international airports with connections into the Baltic Sea Region are Palanga Airport and Kaunas Airport. Please look up the airport links for their current connections into the BSR:

Icon Ferry.png Sea

There are ferry-connections from Lithuania to Germany (Saßnitz/Rügen and Kiel) and Sweden (Karlshamn). A current overview of the ferry lines departing from International Sea Ferry Terminal in Klaipėda city (Smiltynė) towards the Baltic Sea Region can be found here or at DFDS Seaways.

Icon Rail.png Rail

Due to a little developed railway system, trains are not very popular in Lithuania. There are several international railways that go through the country's main station in Vilnius, but also through Kaunas, Šiauliai, Klaipėda and Panevėžys. Check Lithuanian Railways for more detailed routes and information .

In Lithuania, it is quicker to travel by bus than by train. Further information about international routes can be found here.

Icon Road.png Road

The network of local, national and international roads is well developed. There are motor highway connections between the main cities, e.g. from Vilnius to Kaunas (E85/A1), to Riga (Latvia) (E67/A1) or to Warszaw (Poland) (E67/A5). Heading towards the Baltic Sea Region, you can leave Lithuania at these border points: Kalvarijai or Lazdijai (to Poland); Lavoriškės, Medininkai, Raigardas or Šalčininkaito (to Belarus); Nida, Panemunė or ybartai (to Kaliningrad/Russia); Būtingė, Kalvis, Saločiai, Obeliai or Smėlynė (to Latvia).

For further information on roads in Lithuania see here.

References

  1. 1.0 1.1 1.2 CIA - The World Factbook, August 2012 [1]
  2. UN Population division 2010 (Medium variant) [2]
  3. IMF (International Monetary Fund): World Economic Outlook Database, April 2012 [3]
  4. 4.0 4.1 Deutsche Zentrale für Tourismus: Marktinformationen Baltische Staaten 2012 [4]
  5. UNDP Human Development Report 2011 [5]
  6. ITU International Telecommunication Union, Measuring the Information Society 2011[6]
  7. 7.0 7.1 7.2 7.3 7.4 7.5 European Commission: Flash Eurobarometer 334, March 2012: Survey on the attitudes of Europeans towards tourism [7]