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Source Market:Germany

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Source Market Germany
Reference Year 2011
Population 82.3 million
GDP one Year Development +5.3%
GDP per Capita 37,900 €
Travel Propensity total 80%
Holiday Travel Propensity 68%
No. of international Trips 73 million
Frequency of int. Trips per year
Spending per int. Trip (RA-data) 1,022 €
Duration of int. Trips 13.3 days
Holiday share of int. Trips 72% of all trips
Main holiday reason 2011: NATURE 23% of population
Main holiday reason 2011: CULTURE 21% of population

Germany is the largest country in Central Europe. It is bordered to the north by the North Sea, Denmark and the Baltic Sea, to the east by Poland and the Czech Republic, to the south by Austria and Switzerland, and to the west by France, Luxembourg, Belgium and the Netherlands.

Contents

Country Profile

Icon Globe.png Geography/Population

  • Land area: 357,022 km² (country comparison to the world: 63)
  • Population: 82.3 million inhabitants (country comparison to the world: 16); 229 inhabitants/km²; German 91.5%, Turkish 2.4%, other 6.1% (made up largely of Greek, Italian, Polish, Russian, Serbo-Croatian, Spanish)
  • Biggest Cities: Capital Berlin (3,400,000), Hamburg (1,800,000), Munich (1,300,00), Cologne (1,000,000)
  • Urbanisation: 74% of the German population live in cities
  • Religions: Protestant 34%, Roman Catholic 34%, Muslim 3.7%, unaffiliated or other 28.3%
  • Languages: German
  • Age structure (Median age: 45.3 years):
0-14 years: 13.3%
15-64 years: 66.1%
65+ years: 20.6%
  • Population projection: The German population will decrease in the future (2025: 80.3 million inhabitants)

Source: CIA - The World Factbook 2012 [1], UN Population divison 2010 [2]


Icon Vote.png Politics

  • Government type: Federal republic
  • Chief of state: Joachim GAUCK (2012)
  • Head of government: Angela Merkel (since 2005)
  • Administration: 16 states

Source: CIA - The World Factbook 2012 [1]


Icon Money.png Economy

2007 2008 2009 2010 2011 2012* 2013* 2015*
GDP (PPP) in billion US$ 2,843.6 2,930.2 2,810.7 2,944.4 3,099.1 3,158.1 3,253.0 3,440.2
GDP development +6.4% +3.0% -4.1% +4.8% +5.3% +1.9% +3.0%
GDP per capita (PPP) in US$ 34,600 35,700 34,300 36,000 37,900 38,700 39,900 42,400
Inflation rate 2.3% 2.8% 0.2% 1.2% 2.5% 1.9% 1.8% 2.0%
Unemployment rate 8.8% 7.6% 7.7% 7.1% 6.0% 5.6% 5.5% 5.3%
*2012, 2013, 2015 data: estimates by IMF, April 2012
  • GDP-composition by sector: services: 70.6% industry: 28.6% agriculture: 0.8%
  • The German economy - the fifth largest economy in the world in PPP terms and Europe's largest - is a leading exporter of machinery, vehicles, chemicals, and household equipment and benefits from a highly skilled labor force.
  • Import- and export: Most important partners are France, US, Netherlands, UK, Italy, China, Austria, Switzerland
  • Currency: Euro
  • Income distribution: Germanys distibution of income is quite balanced (slightly above-avarage, country comparison in the world: 15)
  • HDI (Human Development Index): Germany is a „Very High Human Development“ Country (2011: country comparison in the world: 9)
  • Media access: 79% of German households with Internet access; 203Phones per 100 inhabitants; ICT Development Index (IDI), worldwide benchmarking of communication infrastructure: Rank 15
  • OECD Better Life Index: Germany performs very well in many measures of well-being, as shown by the fact that it ranks among the top ten countries in several topics in the Better Life Index. Click here to have a look at Germany's Better Life profile.


Source: IMF World Economic Outlook Database [3], CIA - The World Factbook 2012 [1], UNDP Human Development Report 2011 [4], OECD Factbook (2011-2012) [5], ITU International Telecommunication Union [6]


Tourism Demand

Icon Suitcase.png General

  • Travel propensity: 80% of the Germans travelled at least once in 2011, either for business or private purposes [EU27: 72%]. Note: travelling was defined as spending one night away from home, for private or business purposes.
  • "Private" travel propensity:
68% of the Germans travelled – for private reasons – at least once in 2011
  • Travel frequency of the Germans travellers (private or business):
16% of them made exactly one trip in 2011
16% made two
13% made three
16% four to five
11% six to ten
8% more than ten trips

Source: Flash Eurobarometer 334 (2012) [7]


Icon Plane.png International travel

2006 2007 2008 2009 2011
Number of international trips of the Germans 74.5 million 75.9 million 75.8 million 73.0 million 73 million
  • Holiday/business/VFR: 72% of the 73 million international trips in 2011 were holiday and 28% business or VFR trips (visiting friends and relatives).
  • Destinations of 52.7 million international holiday trips 2011 ("long" and "short" holidays):
  1. Austria (16% - 8.4 million)
  2. Spain (15% - 7.9 million)
  3. Italy (13% - 6.9 million)
  4. Turkey (8% - 4.2 million)
  5. France (6% - 3.2 million)
  6. The Netherlands (5% - 2.6 million)
  7. Greece (4% - 2.1 million)
  8. Croatia (3% - 1.6 million)

Source: IPK International (2012)[8], IPK International (2010), IPK International (2009), IPK International (2008), IPK International (2007)[9]


The Reiseanalyse delivers the following additional data on 47.8 million international holiday trips in 2011 (4+ nights):

  • Frequency of international travel: 56% (39.1 million) of the German-speaking population (14+ years old) took international holiday trips in 2011:
  • Regional source markets:
  1. Northrhine-Westfalia|Nordrhein-Westfalen 23%
  2. Bavaria|Bayern 15%
  3. Baden-Wuerttemberg|Baden-Württemberg 14%
  4. Lower Saxony|Niedersachsen 9%
  5. Hesse|Hessen 7%
  6. Saxony|Sachsen 6%
  7. Berlin|Berlin 5%
  8. Rhineland-Palatinate|Rheinland-Pfalz 5%
  9. Schleswig-Holstein|Schleswig-Holstein 3%
  10. Saxony-Anhalt|Sachsen-Anhalt 3%
  11. Hamburg|Hamburg 3%
  12. Brandenburg|Brandenburg 3%
  13. Thuringia|Thüringen 2%
  14. Saarland|Saarland 2%
  15. Mecklenburg-West Pomerania|Mecklenburg-Vorpommern 1%
  16. Bremen|Bremen 1%
  • Duration of international trips of the German-speaking population 2011:
International holiday trips: 13.3 nights
International VFR trips (=type of holiday): 17.8 nights
  • International holiday travel spendings 2011: total 48.9 billion Euro - corresponding to 1,022 Euro per international holiday trip and person and 84 Euro per night abroad. Note: including all costs of travel and transport at home and at the destination

Icon Info.png Most important holiday information sources

  1. Recommendations of friends, colleagues or relatives 51% [EU27: 52%]
  2. Internet websites 41% [EU27: 40%]
  3. Personal experience 33% [EU27: 32%]
  4. Travel/tourist agencies 22% [EU27: 16%]
  5. Free catalogue, brochures 14% [EU27: 11%]
  6. Paid for guidebooks and magazines 10% [EU27: 7%]
  7. Newspaper, radio, TV 8% [EU27: 7%]
  8. Social media sites 7% [EU27: 5%]
  9. Other 1% [EU27: 2%]

Source: Flash Eurobarometer 334 (2012) [7]


Icon Umbrella.png Holiday travel behaviour 2011

  • Main motivation for going on holidays 2011
  1. Rest/recreation (including Wellness/health treatment) 52% [EU27: 48%]
  2. Spending time with your family 26% [EU27: 32%]
  3. Sun/beach 26% [EU27: 28%]
  4. Visiting friends/relatives 25% [EU27: 28%]
  5. Nature (mountain, lake, landscape etc…) 23% [EU27: 18%]
  6. Culture/religion 21% [EU27: 14%]
  7. City trip 18% [EU27: 16%]
  8. Sports-related (e.g. scuba-diving, cycling etc…) 15% [EU27: 10%]
  9. Other 2% [EU27: 3%]

  • Visited countries for a minimum of 4 nights (at least once in 2011)
  1. Germany 45% [EU27: 5%]
  2. Italy 18% [EU27: 9%]
  3. Spain 14% [EU27: 11%]
  4. Austria 14% [EU27: 5%]
  5. France 8% [EU27: 8%]
  6. Netherlands 5% [EU27: 2%]
  7. Greece 4% [EU27: 4%]
  8. Denmark 3% [EU27: 1%]
  9. Poland 3% [EU27: 1%)

  • Methods of arrangement (at least once in 2011)
  1. The internet 54% [EU27: 53%]
  2. Through a travel agency 28% [EU27: 23%]
  3. Over the phone 20% [EU27: 18%]
  4. Through someone I know 19% [EU27: 22%]
  5. On-site (place of holidays) 10% [EU27: 9%]
  6. Over a counter of a transportation company (airline) 4% [EU27: 4%]
  7. Other 5% [EU27: 8%]

  • Type of holiday (at least once in 2011)
  1. Holidays where transport and accomodation are bought separately 63% [EU27: 49%]
  2. Package Tour (transport and accomodation are bought together) 31% [EU27: 23%]
  3. All inclusive holiday 29% [EU27: 27%]

  • Means of transport (at least once in 2011)
  1. Car 79% [EU27: 78%]
  2. Airplane 47% [EU27: 46%]
  3. Train 30% [EU27: 29%]
  4. Bus 18% [EU27: 20%]
  5. Boat 13% [EU27: 14%]

  • Accommodation (at least once in 2011)
  1. In paid accommodation (hotel, rented apartment/house etc…) 70% [EU27: 60%]
  2. At friends or relatives 25% [EU27: 34%]
  3. In own property/second home 14% [EU27: 19%]
  4. On a camping site 9% [EU27: 11%]
  5. In another type of location 14% [EU27: 11%]

Source: Flash Eurobarometer 334 (2012) [7]


Smiley.png Main holiday satisfaction 2011

The displayed figure is the mean of a scale with "1=very satisfied", "2=fairly satisfied", "3=not very satisfied" and "4=not at all satisfied":

- Quality of the accommodation: 1.45; total satisfaction (1+2) 96%
- Natural features (weather conditions, landscape etc.): 1.36; total satisfaction (1+2) 96%
- General level of prices: 1.81; total satisfaction (1+2) 90%
- Activities offered (variety and compehensiveness of the tourist offer): 1.97; total satisfaction (1+2) 84%
- How tourists are welcomed (e.g. child friendliness, customer care etc.): 1.67; total satisfaction (1+2) 91%

Source: Flash Eurobarometer 334 (2012) [7]


Return.jpg Returning factors

  1. The natural features (weather conditions, landscape) 452% [EU27: 50%]
  2. The quality of accomodation 36% [EU27: 32%]
  3. The general level of prices 25% [EU27: 27%]
  4. How tourists are welcomed (e.g. child friendliness) 23% [EU27: 24%]
  5. The activities offered 20% [EU27: 17%]
  6. Other 9% [EU27: 8%]

Source: Flash Eurobarometer 334 (2012) [7]


Strichmaennchen Gluehbirne.jpg Holiday plans 2012

  • Interest in countries in 2012
  1. Germany 42% [EU27: 3%]
  2. Spain 15% [EU27: 10%]
  3. Italy 14% [EU27: 7%]
  4. Austria 10% [EU27: 3%]
  5. France 6% [EU27: 6%]
  6. Denmark 3% [EU27: 1%]
  7. Greece 3% [EU27: 4%]
  8. Netherlands 3% [EU27: 1%]

  • Types of holidays planned in 2012
  1. Holidays between 4 and 13 nights 46% [EU27: 41%]
  2. Short-stay trip (up to 3 nights) 25% [EU27: 27%]
  3. Holidays with more than 13 consecutives nights 23% [EU27: 19%]
  4. No decision yet 10% [EU27: 12%]
  5. No trip at all 15% [EU27: 15%]
  6. Don’t know 1% [EU27: 2%]

  • Influence of economic situation on holiday plans 2012
  1. It has not changed my planned holiday 71% [EU27: 40%]
  2. I will go on holiday but I will spend less 9% [EU27: 22%]
  3. I will go an holiday but for a shorter period 5% [EU27: 12%]
  4. I will go on holiday but I changed my destinations 3% [EU27: 4%]
  5. I will not go on holidays 6% [EU27: 15%]
  6. I didn’t plan my holiday for 2012 3% [EU27: 6%]
  7. I do not go on holidays 1% [EU27: 3%]
  8. Don’t know 2% [EU27: 3%]

Source: Flash Eurobarometer 334 (2012) [7]


Traffic links into the Baltic Sea Region

Icon Airport.png Air

Germany's transport infrastructure is among the best in Europe. As well as the extent of the network, the excellent links between different modes of transport enable everyone to travel between places quickly and easily.The country is criss-crossed by 12,700 kilometres of autobahn and a rail network of nearly 35,000 kilometres with around 5,400 stations, while air passengers have more than 40 airports to choose from.

Germanys major international airport is Frankfurt (FRA), followed by Munich, Düsseldorf, Berlin Tegel and Hamburg. Other important airports offering international flights into the Baltic Sea Region are Cologne/Bonn, Stuttgart, Berlin Schönefeld, Hannover and Nuremberg. Please look up the airport links for their current connections into the BSR:

Icon Ferry.png Sea

There are many ferry-connections from Germany into the Baltic Sea Region, e.g. to Finland, Sweden, Latvia, Lithuania or Russia. A current overview of the ferry lines can be found here.

Icon Rail.png Rail

Germany has a huge railway network with many international connections. Trains into the Baltic Sea Region mostly depart from Hamburg, some also from Berlin. There are high speed trains (ICE) from Hamburg to Copenhagen and Aarhus (Denmark), from Berlin to Copenhagen as well as a City Nightline (CNL) from Hamburg to Copenhagen. Via Copenhagen, also Sweden can be reached easily via train (e.g. Malmö, Lund or Stockholm). In addition, the Berlin-Warsawa-Express connects Germany with the Polish Capital up to four times a day. For further information see Deutsche Bahn or German train stations.

Icon Road.png Road

Germany has a world-famous network of excellent roads and motorways (Autobahn) with no toll or fees for cars (trucks have to pay).

Heading towards Denmark on the road, you will most certainly leave Germany on the E45 (A7) to Vestjylland, on the E47 (A1) via Puttgarden-Rødby (by car ferry) or on the E55 (A19) via Rostock/Warnemünde-Gedser (also by car ferry).

There are many motorways from Germany to Poland as well: The E23 (A11) crossing the boarder at Szczenin, the E30 (A12) with a boarder-cross close to Frankfurt/Oder, the E36 (A15) which crosses the boarder som kilometers east of Cottbus and the E40 (A4) with a boarder-cross nearby Görlitz.

The other countries of the Baltic Sea Region can either be reached via Denmark or Poland or by car ferry.

For further information on roads in Germany see here.

References

  1. 1.0 1.1 1.2 CIA - The World Factbook, August 2012 [1]
  2. UN Population division 2010 (Medium variant[2]
  3. IMF (International Monetary Fund): World Economic Outlook Database, April 2012 [3]
  4. UNDP Human Development Report 2011 [4]
  5. OECD Factbook (2011-2012) Economic, Environmental and Social Statistics [5]
  6. ITU International Telecommunication Union, Measuring the Information Society 2011 [6]
  7. 7.0 7.1 7.2 7.3 7.4 7.5 European Commission: Flash Eurobarometer 334, March 2012: Survey on the attitudes of Europeans towards tourism [7]
  8. IPK International (2012): Global Travel Trends 2011/2012 [8],
  9. IPK International (2007): Weltweite Reisetrends 2006 [9]