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Source Market:Finland

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Source Market Finland
Reference Year 2011
Population 5.4 million
GDP one Year Development 5.1%
GDP per Capita 36,200 €
Travel Propensity total 84%
Holiday Travel Propensity 62%
No. of international Trips 7.3 million
Frequency of int. Trips 1.4 per year
Spending per int. Trip 725 €
Duration of int. Trips 4.9 days
Holiday share of int. Trips 64% of all trips
Main holiday reason 2011: NATURE 18% of population
Main holiday reason 2011: CULTURE 18% of population

Finland is a Nordic country situated in the Fennoscandian region of Northern Europe. It is bordered by Sweden in the west, Norway in the north and Russia in the east, while Estonia lies to its south across the Gulf of Finland.

Contents

Country Profile

Icon Globe.png Geography/Population

  • Land area: 338,145 km² (country comparison to the world: 65)
  • Population: 5.4 million inhabitants (country comparison to the world: 116); 16 inhabitants/km²; Finn 93.4%, Swede 5.6%, Russian 0.5%, Estonian 0.3%, Roma (Gypsy) 0.1%, Sami 0.1%
  • Biggest Cities: Capital Helsinki (1,107,000), Espoo (248,000), Tampere (213,000), Vantaa (198,000), Turku (176,000), Oulu (137,000), Jyväskylä (130,000), Lathi (100,000)
  • Urbanisation: 85% of the Finnish population live in cities
  • Religions: Lutheran Church of Finland 82.5%, Orthodox Church 1.1%, other Christian 1.1%, other 0.1%, none 15.1%
  • Languages: Finnish 91.2% (official), Swedish 5.5% (official), other 3.3% (small Sami- and Russian-speaking minorities)
  • Age structure (Median age: 42.7 years):
0-14 years: 16.0%
15-64 years: 66.1%
65+ years: 17.8%
  • Population projection: Following the European trend there will be small population growth in the future (2025: 5.6 million inhabitants)

Source: CIA - The World Factbook 2012 [1], UN Population divison 2010 [2]


Icon Vote.png Politics

  • Government type: democracy with a unicameral parliament
  • Chief of state: Sauli NINISTO (since 2002)
  • Head of government: Jyrki KATAINEN (since 2011)
  • Administration: 5 provinces + Åland isles with autonomous status

Source: CIA - The World Factbook 2012 [1]


Icon Money.png Economy

2007 2008 2009 2010 2011 2012* 2013* 2015*
GDP (PPP) in billion US$ 187.0 191.7 177.6 186.3 195.7 199.4 206.1 221.8
GDP development +8.4% +2.5% -7.4% +4.9% +5.1% +1.9% +3.4%
GDP per capita (PPP) in US$ 35,300 36,000 33,200 34,700 36,200 36,800 37,800 40,300
Inflation rate 1.6% 3.9% 1.6% 1.7% 3.3% 2.9% 2.1% 2.0%
Unemployment rate 6.9% 6.4% 8.2% 8.4% 7.8% 7.7% 7.8% 7.6%
*2012, 2013, 2015 data: estimates by IMF, April 2012
  • GDP-composition by sector: services: 67.8% industry: 29.2% agriculture: 3.0%
  • Most important industries: metal industry, electronics, forestry, telecommunication and maschinery
  • Import- and export: Russia, Germany, Sweden, UK, Netherlands, France, China (Import) and USA (Export)
  • Currency: Euro
  • Income distribution: The Finnish distibution of income is very balanced (above-average, position 8 worldwide)
  • HDI (Human Development Index): Finland is a „Very High Human Development“ Country (2011: country comparison in the world: 22)
  • Media access: 78% of Finnish households with Internet access; 179 phones per 100 inhabitants; ICT Development Index (IDI), worldwide benchmarking of communication infrastructure: Rank 5
  • OECD Better Life Index: Finland performs very well in many measures of well-being, as shown by the fact that it ranks among the top countries in a large number of topics in the Better Life Index. Click here to have a look at Finland's Better Life profile.

Source: IMF World Economic Outlook Database [3], CIA - The World Factbook 2012 [1], DZT Suomi 2012 [4], UNDP Human Development Report 2011 [5], OECD Factbook (2011-2012) [6], ITU International Telecommunication Union [7]


Tourism Demand

Icon Suitcase.png General

  • Travel propensity: 84% of the Finns travelled at least once in 2011, either for business or private purposes. This is the fifth highest value of all European countries [EU27: 72%]. Note: travelling was defined as spending one night away from home, for private or business purposes.
  • "Private" travel propensity:
62% of the Finns travelled – for private reasons – at least once in 2011
  • Travel frequency of the Finnish travellers (private or business):
9% of them made exactly one trip in 2011
10% made two
10% made three
15% four to five
18% six to ten
22% more than ten trips

Source: Flash Eurobarometer 334 (2012) [8]


Icon Plane.png International travel

2004 2005 2006 2007 2008 2009 2010
Number of international trips of the Finnish 6.1 million 6.5 million 6.8 million 6.8 million 7.2 million 6.9 million 7.3 million
  • Holiday/business/VFR: 64% of the 7.3 million international trips in 2010 were holiday, 21% business, 15% VFR (visiting friends and relatives)
  • Long/short holidays: 66% of the 4.7 million private trips abroad in 2010 were "long" holiday trips (4+ nights), 34% were "short" holiday trips (1-3 nights)
  • Frequency of international travel: on average, every Finnish (15+ years old) took 1.4 international trips in 2010
  • Regional source markets: 76% of international trips in 2010 originated from Helsiniki and South Finland, 18% from Central Finland and 8% from North Finland
  • Destinations all international trips 2010:
1. Sweden (24%; 1.7 million)
2. Baltic states (24%; together 1.7 million)
3. Spain (8%; 0.6 million)
4. Germany (6%; 0.5 million)
  • Duration of international trips of the Finnish 2010: 4.9 nights
International holiday trips: 5.4 nights
International VFR trips: 6.8 nights
International business trips: 2.9 nights
  • International travel spendings 2010: total 5.2 billion Euro - corresponding to 725 Euro per international trip and 148 Euro per night abroad. Note: including all costs of travel and transport at home and at the destination

Source: IPK International: World Travel Monitor 2010. In: DZT Suomi 2012 [4]


Icon Info.png Most important holiday information sources

  1. Internet websites 59% [EU27: 40%]
  2. Recommendations of friends, colleagues or relatives 48% [EU27: 52%]
  3. Personal experience 35% [EU27: 32%]
  4. Free catalogue, brochures 13% [EU27: 11%]
  5. Newspaper, radio, TV 13% [EU27: 7%]
  6. Travel/tourist agencies 8% [EU27: 16%]
  7. Social media sites 7% [EU27: 5%]
  8. Paid for guidebooks and magazines 6% [EU27: 7%]
  9. Other 1% [EU27: 2%]

Source: Flash Eurobarometer 334 (2012) [8]


Icon Umbrella.png Holiday travel behaviour 2011

  • Main motivation for going on holidays 2011
  1. Spending time with your family 39% [EU27: 32%]
  2. Visiting friends/relatives 35% [EU27: 28%]
  3. City trip 26% [EU27: 16%]
  4. Sun/beach 25% [EU27: 28%]
  5. Nature (mountain, lake, landscape etc…) 18% [EU27: 18%]
  6. Culture/religion 18% [EU27: 14%]
  7. Sports-related (e.g. scuba-diving, cycling etc…) 16% [EU27: 10%]
  8. Rest/recreation (including Wellness/health treatment) 12% [EU27: 48%]
  9. Other 2% [EU27: 3%]

  • Visited countries for a minimum of 4 nights (at least once in 2011)
  1. Finland 58% [EU27: 0%]
  2. Spain 13% [EU27: 11%]
  3. Germany 8% [EU27: 5%]
  4. Estonia 8% [EU27: 0%]
  5. Italy 7% [EU27: 9%]
  6. Sweden 7% [EU27: 1%]
  7. Greece 6% [EU27: 4%]

  • Methods of arrangement (at least once in 2011)
  1. The internet 70% [EU27: 53%]
  2. Over the phone 30% [EU27: 18%]
  3. Through someone I know 23% [EU27: 22%]
  4. Through a travel agency 20% [EU27: 23%]
  5. Over a counter of a transportation company (airline) 10% [EU27: 4%]
  6. On-site (place of holidays) 9% [EU27: 9%]
  7. Other 2% [EU27: 8%]

  • Type of holiday (at least once in 2011)
  1. Holidays where transport and accomodation are bought separately 49% [EU27: 49%]
  2. Package Tour (transport and accomodation are bought together) 32% [EU27: 23%]
  3. All inclusive holiday 22% [EU27: 27%]

  • Means of transport (at least once in 2011)
  1. Car 80% [EU27: 78%]
  2. Airplane 64% [EU27: 46%]
  3. Boat 46% [EU27: 14%]
  4. Train 38% [EU27: 29%]
  5. Bus 30% [EU27: 20%]

  • Accommodation (at least once in 2011)
  1. In paid accommodation (hotel, rented apartment/house etc…) 64% [EU27: 60%]
  2. At friends or relatives 62% [EU27: 34%]
  3. In own property/second home 32% [EU27: 19%]
  4. On a camping site 12% [EU27: 11%]
  5. In another type of location 15% [EU27: 11%]

Source: Flash Eurobarometer 334 (2012) [8]


Smiley.png Main holiday satisfaction 2011

The displayed figure is the mean of a scale with "1=very satisfied", "2=fairly satisfied", "3=not very satisfied" and "4=not at all satisfied":

- Quality of the accommodation: 1.64; total satisfaction (1+2) 95%
- Natural features (weather conditions, landscape etc.): 1.61; total satisfaction (1+2) 95%
- General level of prices: 2.02; total satisfaction (1+2) 85%
- Activities offered (variety and compehensiveness of the tourist offer): 1.90; total satisfaction (1+2) 88%
- How tourists are welcomed (e.g. child friendliness, customer care etc.): 1.82; total satisfaction (1+2) 91%

Source: Flash Eurobarometer 334 (2012) [8]


Return.jpg Returning factors

  1. The natural features (weather conditions, landscape) 36% [EU27: 50%]
  2. The quality of accomodation 31% [EU27: 32%]
  3. The general level of prices 32% [EU27: 27%]
  4. How tourists are welcomed (e.g. child friendliness) 23% [EU27: 24%]
  5. The activities offered 32% [EU27: 17%]
  6. Other 4% [EU27: 8%]

Source: Flash Eurobarometer 334 (2012) [8]


Strichmaennchen Gluehbirne.jpg Holiday plans 2012

  • Interest in countries in 2012
  1. Finland 49% [EU27: 0%]
  2. Estonia 11% [EU 27: 0%]
  3. Spain 10% [EU27: 10%]
  4. Sweden 10% [EU27: 1%]
  5. Germany 6% [EU27: 3%]
  6. France 5% [EU27: 6%]
  7. Italy 4% [EU27: 7%]
  8. Greece 4% [EU27: 4%]

  • Types of holidays planned in 2012
  1. Holidays between 4 and 13 nights 48% [EU27: 41%]
  2. Short-stay trip (up to 3 nights) 44% [EU27: 27%]
  3. Holidays with more than 13 consecutives nights 18% [EU27: 19%]
  4. No decision yet 6% [EU27: 12%]
  5. No trip at all 8% [EU27: 15%]
  6. Don’t know 0% [EU27: 2%]

  • Influence of economic situation on holiday plans 2012
  1. It has not changed my planned holiday 72% [EU27: 40%]
  2. I will go on holiday but I will spend less 14% [EU27: 22%]
  3. I will go an holiday but for a shorter period 3% [EU27: 12%]
  4. I will go on holiday but I changed my destinations 1% [EU27: 4%]
  5. I will not go on holidays 6% [EU27: 15%]
  6. I didn’t plan my holiday for 2012 3% [EU27: 6%]
  7. I do not go on holidays 1% [EU27: 3%]
  8. Don’t know 1% [EU27: 3%]

Source: Flash Eurobarometer 334 (2012) [8]


Traffic links into the Baltic Sea Region

Icon Airport.png Air

Finlands major airports are Helsinki-Vantaa International Airport and Tampere-Pirkkala International Airport. Other airports offering international flights into the Baltic Sea Region are the Lapland airports such as Rovaniemi, Enontekiö, Kittilä, Ivalo and Kuusamo, which are increasingly popular during the winter season, especially for direct charter flights. Please look up the airport links for their current connections into the BSR:

Icon Ferry.png Sea

From Finland, several Baltic Sea countries can be reached by sea throughout the year, e.g. Sweden, Estonia and Germany. Summer cruises from Finland to St. Petersburg are also arranged. A current overview of the ferry lines can be found here

Icon Rail.png Rail

Rail travel between Finland and Russia has increased significantly in recent years. The fast speed Allegro, only 3,5 hours, has four departures per day from Helsinki and St. Petersburg.

The Tolstoi train to Moscow via St Petersburg operates a daily departure between Helsinki and Moscow. Reserved seat ticket and a Russian visa are obligatory.

Further information about timetables and tickets at VR Finland

Icon Road.png Road

There are many roads from Finland to the Baltic Sea Region. The most used border-crossing places by car are Vaalimaa (to Russia), Karigasniemi (to Norway) and Tornio (to Sweden).

Tallinn (Estonia) is just 80km from Helsinki and during summer periods, car ferries sail every two hours.

For further information on roads on Finland see here.

References

  1. 1.0 1.1 1.2 CIA - The World Factbook, August 2012 [1]
  2. UN Population division 2010 [2]
  3. IMF (International Monetary Fund): World Economic Outlook Database, April 2012 [3]
  4. 4.0 4.1 Deutsche Zentrale für Tourismus: Marktinformationen Suomi 2012 [4]
  5. UNDP Human Development Report 2011 [5]
  6. OECD Factbook (2011-2012) Economic, Environmental and Social Statistics [6]
  7. ITU International Telecommunication Union, Measuring the Information Society 2011[7]
  8. 8.0 8.1 8.2 8.3 8.4 8.5 European Commission: Flash Eurobarometer 334, March 2012: Survey on the attitudes of Europeans towards tourism [8]