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Source Market:Denmark

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Source Market Denmark
Reference Year 2011
Population 5.5 million
GDP one Year Development +2.7%
GDP per Capita 37,200 €
Travel Propensity total 87%
Holiday Travel Propensity 75%
No. of international Trips 9.2 million
Frequency of int. Trips 2.0 per year
Spending per int. Trip 884 €
Duration of int. Trips 7.1 days
Holiday share of int. Trips 72% of all trips
Main holiday reason 2011: NATURE 24% of population
Main holiday reason 2011: CULTURE 18% of population

Denmark is the smallest and southernmost of the four Scandinavic countries. The main part of it is Jutland, a peninsula north of Germany, but also with a number of islands in the Baltic Sea between Jutland and Sweden including the two major ones, Zealand and Funen.

Contents

Country Profile

Icon Globe.png Geography/Population

  • Land area: 43,094 km² (country comparison to the world: 134)
  • Population: 5.5 million inhabitants (country comparison to the world: 110); 129 inhabitants/km²; 90% Danish, Minorities: Scandinavian, Inuit, Faroese, German, Turkish, Iranian, Somali
  • Biggest Cities: Capital Copenhagen (1,145,000), Århus (228,000), Odense (145,000), Ålborg (122,000)
  • Urbanisation: 86% of the Danish population live in cities
  • Religions: Evangelical Lutheran 95%, other Christian (includes Protestant and Roman Catholic) 3%, Muslim 2%
  • Languages: Danish (small minorities of Faroese, Greenlandic (an Inuit dialect), German); Note: English is the predominant second language
  • Age structure (Median age: 40.9 years):
0-14 years: 17.6%
15-64 years: 65.3%
65+ years: 17.1%
  • Population projection: Following the European trend there will be small population growth in the future (2025: 5.8 million inhabitants)

Source: CIA - The World Factbook 2012 [1], UN Population divison 2010 [2]


Icon Vote.png Politics

  • Government type: Unitary parliamentary democracy under a constitutional monarchy
  • Chief of state: Queen MARGRETHE II (since 1972)
  • Head of government: Helle THORNING-SCHMIDT (since October 2011)
  • Administration: Centralised state with decentral administration: 5 regions, 98 municipalities

Source: CIA - The World Factbook 2012 [1]


Icon Money.png Economy

2007 2008 2009 2010 2011 2012* 2013* 2015*
GDP (PPP) in billion US$ 202.4 205.3 195.4 200.2 206.6 210.3 212.0 231.0
GDP development +4.5% +1.4% -4.8% +2.5% +3.2% +1.8% +2.7%
GDP per capita (PPP) in US$ 37,200 37,500 35,400 36,200 37,200 37,700 38,600 41,100
Inflation rate 1.7% 3.4% 1.3% 2.3% 2.8% 2.6% 2.2% 2.0%
Unemployment rate 3.8% 3.4% 6.1% 7.5% 6.1% 5.8% 5.5% 3.8%
*2012, 2013, 2015 data: estimates by IMF, April 2012
  • GDP-composition by sector: services: 76.4% industry: 19.1% agriculture: 4.5%
  • Numerous service and industry SMEs, often highly specialized, hi-tech, innovative and export oriented
  • Big significance of the public sector (30% of workforce)
  • Import- and export: Most important partners are Germany, Sweden, UK, Norway, Netherlands, China and USA
  • Currency: Danish kroner (1 Krone (DKK)= 100 Øre): 1 US$ = 5.291 dkr (2011); 1 Euro = 7.4574 dkr (April 2011); Note: the Danish krone is pegged to the euro
  • Income distribution: Denmarks distibution of income is very balanced (country comparison in the world: 2)
  • HDI (Human Development Index): Denmark is a „Very High Human Development“ Country (2011: country comparison in the world: 16)
  • Media access: 83% of Danish households with Internet access; 191 phones per 100 inhabitants; ICT Development Index (IDI), worldwide benchmarking of communication infrastructure: Rank 4 (2010)
  • OECD Better Life Index: Denmark performs exceptionally well in measures of well-being, as shown by the fact that it ranks among the top countries in a large number of topics in the Better Life Index. Click here to have a look at Denmarks Better Life profile.

Source: IMF World Economic Outlook Database [3], CIA - The World Factbook 2012 [1], DZT Incoming Dänemark 2012 [4], UNDP Human Development Report 2011 [5], OECD Factbook (2011-2012) [6], ITU International Telecommunication Union [7]


Tourism Demand

Icon Suitcase.png General

  • Travel propensity: 87% of the Danish travelled at least once in 2011, either for business or private purposes. This is the third highest value of all European countries [EU27: 72%]. Note: travelling was defined as spending one night away from home, for private or business purposes.
  • "Private" travel propensity:
75% of the Danish travelled – for private reasons – at least once in 2011
  • Travel frequency of the Danish travellers (private or business):
15% of them made exactly one trip in 2011
15% made two
14% made three
17% four to five
16% six to ten
10% more than ten trips

Source: Flash Eurobarometer 334 (2012) [8]


Icon Plane.png International travel

2004 2005 2006 2007 2008 2009 2010
Number of international trips of the Danish 7.3 million 7.9 million 8.1 million 8.3 million 8.5 million 8.7 million 9.2 million
  • Holiday/business/VFR: 72% of the 9.2 million international trips in 2010 were holiday, 15% business, 13% VFR (visiting friends and relatives)
  • Long/short holidays: 75% of the 6.7 million private trips abroad in 2010 were "long" holiday trips (4+ nights), 25% were "short" holiday trips (1-3 nights)
  • Frequency of international travel: on average, every Danish (15+ years old) took 2.0 international trips in 2010
  • Regional source markets: 53% of international trips in 2010 originated from Copenhagen and Zealand, 47% from Jutland and Funen
  • Destinations all international trips 2010:
1. Germany (25%; 2.3 million)
2. Sweden (12%; 1.1 million)
3. Spain (9%; 0.8 million)
4. Italy (7%; 0.6 million)
5. UK (7%; 0.6 million)
  • Destinations international holiday trips 2010 ("long" and "short" holidays):
1. Germany (24%; 1.6 million)
2. Sweden (12%; 0.8 million)
3. Spain (12%; 0.8 million)
4. Italy (8%; 0.6 million)
5. France (7%; 0.4 million)
  • Duration of international trips of the Danish 2010: 7.1 nights
International holiday trips: 7.2 nights
International VFR trips: 10.8 nights
International business trips: 6.3 nights
  • International travel spendings 2010: total 8.2 billion Euro - corresponding to 884 Euro per international trip and 124 Euro per night abroad. Note: including all costs of travel and transport at home and at the destination

Source: IPK International: World Travel Monitor 2010. In: DZT Incoming Dänemark 2012 [4]


Icon Info.png Most important holiday information sources

  1. Recommendations of friends, colleagues or relatives 55% [EU27: 52%]
  2. Internet websites 55% [EU27: 40%]
  3. Personal experience 30% [EU27: 32%]
  4. Free catalogue, brochures 13% [EU27: 11%]
  5. Newspaper, radio, TV 11% [EU27: 7%]
  6. Travel/tourist agencies 10% [EU27: 16%]
  7. Paid for guidebooks and magazines 8% [EU27: 7%]
  8. Social media sites 5% [EU27: 5%]
  9. Other 2% [EU27: 2%]

Source: Flash Eurobarometer 334 (2012) [8]


Icon Umbrella.png Holiday travel behaviour 2011

  • Main motivation for going on holidays 2011
  1. Spending time with your family 47% [EU27: 32%]
  2. Rest/recreation (including Wellness/health treatment) 28% [EU27: 48%]
  3. Sun/beach 28% [EU27: 28%]
  4. Visiting friends/relatives 25% [EU27: 28%]
  5. Nature (mountain, lake, landscape etc…) 24% [EU27: 18%]
  6. Culture/religion 18% [EU27: 14%]
  7. City trip 17% [EU27: 16%]
  8. Sports-related (e.g. scuba-diving, cycling etc…) 14% [EU27: 10%]
  9. Other 3% [EU27: 3%]

  • Visited countries for a minimum of 4 nights (at least once in 2011)
  1. Denmark 42% [EU27: 1%]
  2. Spain 16% [EU27: 11%]
  3. Germany 16% [EU27: 5%]
  4. Italy 14% [EU27: 9%]
  5. Sweden 10% [EU27: 1%]
  6. France 10% [EU27: 8%]
  7. Austria 6% [EU27: 5%]
  8. UK 6% [EU27: 3%]
  9. Greece 5% [EU27: 4%]

  • Methods of arrangement (at least once in 2011)
  1. The internet 71% [EU27: 53%]
  2. Through a travel agency 22% [EU27: 23%]
  3. Through someone I know 15% [EU27: 22%]
  4. Over the phone 14% [EU27: 18%]
  5. On-site (place of holidays) 6% [EU27: 9%]
  6. Over a counter of a transportation company (airline) 5% [EU27: 4%]
  7. Other 7% [EU27: 8%]

  • Type of holiday (at least once in 2011)
  1. Holidays where transport and accomodation are bought separately 65% [EU27: 49%]
  2. Package Tour (transport and accomodation are bought together) 28% [EU27: 23%]
  3. All inclusive holiday 25% [EU27: 27%]

  • Means of transport (at least once in 2011)
  1. Car 71% [EU27: 78%]
  2. Airplane 62% [EU27: 46%]
  3. Boat 24% [EU27: 14%]
  4. Train 20% [EU27: 29%]
  5. Bus 15% [EU27: 20%]

  • Accommodation (at least once in 2011)
  1. In paid accommodation (hotel, rented apartment/house etc…) 68% [EU27: 60%]
  2. At friends or relatives 22% [EU27: 34%]
  3. In own property/second home 20% [EU27: 19%]
  4. On a camping site 12% [EU27: 11%]
  5. In another type of location 8% [EU27: 11%]

Source: Flash Eurobarometer 334 (2012) [8]


Smiley.png Main holiday satisfaction 2011

The displayed figure is the mean of a scale with "1=very satisfied", "2=fairly satisfied", "3=not very satisfied" and "4=not at all satisfied":

- Quality of the accommodation: 1.39; total satisfaction (1+2) 94%
- Natural features (weather conditions, landscape etc.): 1.43; total satisfaction (1+2) 92%
- General level of prices: 1.80; total satisfaction (1+2) 88%
- Activities offered (variety and compehensiveness of the tourist offer): 1.93; total satisfaction (1+2) 81%
- How tourists are welcomed (e.g. child friendliness, customer care etc.): 1.61; total satisfaction (1+2) 89%

Source: Flash Eurobarometer 334 (2012) [8]


Return.jpg Returning factors

  1. The natural features (weather conditions, landscape) 44% [EU27: 50%]
  2. The quality of accomodation 33% [EU27: 32%]
  3. The general level of prices 31% [EU27: 27%]
  4. How tourists are welcomed (e.g. child friendliness) 30% [EU27: 24%]
  5. The activities offered 23% [EU27: 17%]
  6. Other 7% [EU27: 8%]

Source: Flash Eurobarometer 334 (2012) [8]


Strichmaennchen Gluehbirne.jpg Holiday plans 2012

  • Interest in countries in 2012
  1. Denmark 35% [EU27: 1%]
  2. Spain 17% [EU27: 10%]
  3. Italy 13% [EU27: 7%]
  4. France 10% [EU27: 6%]
  5. Germany 10% [EU27: 3%]
  6. Sweden 10% [EU27: 1%]
  7. UK 7% [EU27: 3%]
  8. Greece 5% [EU27: 4%]

  • Types of holidays planned in 2012
  1. Holidays between 4 and 13 nights 53% [EU27: 41%]
  2. Short-stay trip (up to 3 nights) 22% [EU27: 27%]
  3. Holidays with more than 13 consecutives nights 20% [EU27: 19%]
  4. No decision yet 20% [EU27: 12%]
  5. No trip at all 8% [EU27: 15%]
  6. Don’t know 1% [EU27: 2%]

  • Influence of economic situation on holiday plans 2012
  1. It has not changed my planned holiday 74% [EU27: 40%]
  2. I will go on holiday but I will spend less 10% [EU27: 22%]
  3. I will go an holiday but for a shorter period 4% [EU27: 12%]
  4. I will go on holiday but I changed my destinations 3% [EU27: 4%]
  5. I will not go on holidays 4% [EU27: 15%]
  6. I didn’t plan my holiday for 2012 4% [EU27: 6%]
  7. I do not go on holidays 1% [EU27: 3%]
  8. Don’t know 2% [EU27: 3%]

Source: Flash Eurobarometer 334 (2012) [8]


Traffic links into the Baltic Sea Region

Icon Airport.png Air

Denmarks major airport is Copenhagen Airport, other airports offering international flights into the Baltic Sea Region are Billund, Aalborg and Aarhus. An option for travellers in the Copenhagen area and Zealand is also Malmö-Sturup-Airport in nearby Sweden. Please look up the airport links for their current connections into the BSR:

Icon Ferry.png Sea

There are some ferry-connections from Denmark into the Baltic Sea Region, e.g. to Sweden, Germany and Poland. A current overview of the ferry lines can be found here

Icon Rail.png Rail

There are several direct trains per day from Copenhagen to Hamburg (Germany). These trains are loaded onto a ferry for the sea passage from Rødby to Puttgarden, and the total journey time is around 4.5 hours. There are also two train lines from Jutland to Hamburg, one via Padborg and the other via Tønder. For train connections between Denmark and Germany look at the German and Danish national railways.

Trains run every twenty minutes from Copenhagen to Malmö (Sweden). The total journey time is 35 minutes. For train connections between Denmark and Sweden look at the Swedish and Danish national railways.

Icon Road.png Road

Denmark is directly connected to the German Autobahn on route E45 (German route 7), which passes close to Hamburg and runs along the east coast of the Jutland peninsular, all the way to Frederikshavn in the North, passing through Denmark's second city Aarhus along the way.

Denmark is also linked to the German highway system by frequently running car ferrys between Rødby-Puttgarden (the fastest route to continental Europe) and Gedser-Rostock (the fastest route to Eastern Germany).

Sweden and Denmark are directly linked by the E20 from Gothenburg and the E4 from Stockholm and Malmö via the Øresund bridge

For further information on motorways in Denmark see here.

References

  1. 1.0 1.1 1.2 CIA - The World Factbook, August 2012 [1]
  2. UN Population division 2010 (Medium variant) [2]
  3. IMF (International Monetary Fund): World Economic Outlook Database, April 2012 [3]
  4. 4.0 4.1 Deutsche Zentrale für Tourismus: Marktinformationen Incoming Dänemark 2012 [4]
  5. UNDP Human Development Report 2011 [5]
  6. OECD Factbook (2011-2012) Economic, Environmental and Social Statistics [6]
  7. ITU International Telecommunication Union, Measuring the Information Society 2011[7]
  8. 8.0 8.1 8.2 8.3 8.4 8.5 European Commission: Flash Eurobarometer 334, March 2012: Survey on the attitudes of Europeans towards tourism [8]