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Heritage Tourists:BSR Nature Tourists

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Whithin the 57.1 million EU27 holiday tourists 2011 in the Baltic Sea Region (BSR) there are 13.1 million persons (23%) with "nature (mountain, lake, landscape etc…)" as main reason for going on holidays in 2011.

Unless indicated otherwise all results shown here are based on the on the Flash Eurobarometer 334[1] of March 2012

Contents

Sociodemografics

Sex

49% female [EU27 with BSR experience: 50%]
51% male [EU27 with BSR experience: 50%]

Age

11% age 15-24 years [EU27 with BSR experience: 16%]
16% age 25-34 years [EU27 with BSR experience: 15%]
15% age 35-44 years [EU27 with BSR experience: 17%]
21% age 45-54 years [EU27 with BSR experience: 18%]
16% age 55-64 years [EU27 with BSR experience: 15%]
21% age 65+ years [EU27 with BSR experience: 19%]

Profession

With professional activity:

9% self-employed [EU27 with BSR experience: 9 %]
43% employee [EU27 with BSR experience: 38%]
7% manual worker [EU27 with BSR experience: 10%]

Without professional activity:

26% retired [EU27 with BSR experience: 24%]
8% full time student [EU27 with BSR experience: 11%]
4% looking after the home [EU27 with BSR experience: 4%]
2% seeking a job/other [EU27 with BSR experience: 3%]
2% other [EU27 with BSR experience: 2%]

City size

27% metropolitan zone [EU27 with BSR experience:29 %]
40% other town/urban center [EU27 with BSR experience: 42 %]
33% rural zone [EU27 with BSR experience: 29%]

Country of residence

80% of the BSR-experienced with "nature (mountain, lake, landscape etc…)" as main reason for going on holidays in 2011 live within the BSR.

  1. Germany 41% [EU27 with BSR experience:39 %]
  2. Poland 25% [EU27 with BSR experience: 24%]
  3. Netherlands 5% [EU27 with BSR experience: 3%]
  4. Denmark 4% [EU 27 with BSR experience: 4%]
  5. Sweden 4%[EU27 with BSR experience: 7%]
  6. Finland 3% [EU27 with BSR experience: 4%]
  7. Italy 3% [EU 27 with BSR experience: 2%]
  8. UK 3% [EU27 with BSR experience: 3%]
  9. France 2% [EU 27 with BSR experience: 2%]
  10. Czech Republik 2% [EU 27 with BSR experience: 2%]
  11. Austria 2% [EU 27 with BSR experience: 2%]
all other countries 1% and less.

Most important holiday information sources

  1. Recommendations of friends, colleagues or relatives 60% [EU27 with BSR experience:60%]
  2. Internet websites 55% [EU27 with BSR experience: 50%]
  3. Personal experience 42% [EU27 with BSR experience: 38%]
  4. Free catalogue, brochures 14% [EU27 with BSR experience: 13%]
  5. Travel/tourist agencies 13% [EU27 with BSR experience: 13%]
  6. Paid for guidebooks and magazines 11% [EU27 with BSR experience: 9%]
  7. Newspaper, radio, TV 10% [EU27 with BSR experience: 7%]
  8. Social media sites 6% [EU27 with BSR experience: 5%]
  9. Other 1% [EU27 with BSR experience: 1%]

Returning factors

  1. The natural features (weather conditions, landscape) 75% [EU27 with BSR experience:56%]
  2. The quality of accomodation 39% [EU27 with BSR experience: 38%]
  3. How tourists are welcomed (e.g. child friendliness) 34% [EU27 with BSR experience: 26%]
  4. The general level of prices 27% [EU27 with BSR experience: 28%]
  5. The activities offered 21% [EU27 with BSR experience: 23%]
  6. Other 5% [EU27 with BSR experience: 8%]

BSR holiday travel behaviour 2011

Main motivation for going on holidays 2011

  1. Nature (mountain, lake, landscape etc…) 100% [EU27 with BSR experience: 23%]
  2. Rest/recreation (including Wellness/health treatment) 39% [EU27 with BSR experience: 47%]
  3. Spending time with your family 24% [EU27 with BSR experience: 32%]
  4. Visiting friends/relatives 24% [EU27 with BSR experience: 32%]
  5. City trip 21% [EU27 with BSR experience: 22%]Sun/beach 18% [EU27 with BSR experience: 19%]
  6. Culture/religion 16 % [EU27 with BSR experience: 16%]
  7. Sports-related (e.g. scuba-diving, cycling etc…) 12% [EU27 with BSR experience: 11%]
  8. Other 1% [EU27 with BSR experience: 3%]

Visited Countries within the BSR for a minimum of 4 nights (at least once in 2011)

  1. Germany 55% [EU27 with BSR experience: 55%]
  2. Poland 28% [EU27 with BSR experience: 26%]
  3. Sweden 11% [EU27 with BSR experience: 11%]
  4. Denmark 7% [EU27 with BSR experience: 7%]
  5. Finland 5% [EU27 with BSR experience: 5%]
  6. Lithuania 2% [EU27 with BSR experience: 2%]
  7. Estonia 1% [EU27 with BSR experience:2 %]
  8. Latvia 1% [EU27 with BSR experience: 1%]

Methods of arrangement (at least once in 2011)

  1. The internet 60% [EU27 with BSR experience: 54%]
  2. Over the phone 29% [EU27 with BSR experience: 24%]
  3. Through someone I know 27% [EU27 with BSR experience: 25%]
  4. Through a travel agency 19% [EU27 with BSR experience: 18%]
  5. On-site (place of holidays) 11% [EU27 with BSR experience: 10%]
  6. Over a counter of a transportation company (airline) 6% [EU27 with BSR experience: 5%]
  7. Other 6% [EU27 with BSR experience: 7%]

Type of holiday (at least once in 2011)

  1. Holidays where transport and accomodation are bought separately 61% [EU27 with BSR experience: 55%]
  2. Package Tour (transport and accomodation are bought together) 26% [EU27 with BSR experience: 24%]
  3. All inclusive holiday 20% [EU27 with BSR experience: 22%]

Means of transport (at least once in 2011)

  1. Car 89% [EU27 with BSR interest: 84%]
  2. Train 34% [EU27 with BSR interest: 32%]
  3. Airplane 31% [EU27 with BSR interest: 35%]
  4. Bus 25% [EU27 with BSR interest: 24%]
  5. Boat 20% [EU27 with BSR interest: 16%]

Accommodation (at least once in 2011)

  1. In paid accommodation (hotel, rented apartment/house etc…) 78% [EU27 with BSR experience: 72%]
  2. At friends or relatives 39% [EU27 with BSR experience: 44%]
  3. In own property/second home 23% [EU27 with BSR experience: 23%]
  4. On a camping site 12% [EU27 with BSR experience: 12%]
  5. In another type of location 18% [EU27 with BSR experience: 15%]

Main holiday satisfaction 2011

The displayed figure is the mean of a scale with "1=very satisfied", "2=fairly satisfied", "3=not very satisfied" and "4=not at all satisfied":

1.47 quality of the accommodation
1.34 natural features (weather conditions, landscape etc.)
1.92 general level of prices
1.92 activities offered (variety and compehensiveness of the tourist offer)
1.74 how tourists are welcomed (e.g. child friendliness, customer care etc.)

Holiday plans 2012

Interest in BSR Countries in 2012

  1. Germany 30% [EU27 with BSR experience: 25%]
  2. Poland 19% [EU27 with BSR experience: 16%]
  3. Sweden 7% [EU27 with BSR experience: 7%]
  4. Denmark 5% [EU27 with BSR experience: 4%]
  5. Finland 3% [EU27 with BSR experience: 3%]
  6. Lithuania 1% [EU27 with BSR experience:1 %]
  7. Estonia 1% [EU27 with BSR experience:1%]
  8. Latvia 0% [EU27 with BSR experience: 0%]

Types of holidays planned in 2012

  1. Holidays between 4 and 13 nights 61% [EU27 with BSR experience: 56%]
  2. Short-stay trip (up to 3 nights) 31% [EU27 with BSR experience: 30%]
  3. Holidays with more than 13 consecutives nights 28% [EU27 with BSR experience: 24%]
  4. No decision yet 6% [EU27 with BSR experience: 9%]
  5. No trip at all 3% [EU27 with BSR experience: 5%]
  6. Don’t know 1% [EU27 with BSR experience: 1%]

Influence of economic situation on holiday plans 2012

  1. It has not changed my planned holiday 68% [EU27 with BSR experience:64%]
  2. I will go on holiday but I will spend less 18% [EU27 with BSR experience: 17%]
  3. I will go an holiday but for a shorter period 8% [EU27 with BSR experience: 9%]
  4. I will go on holiday but I changed my destinations 5% [EU27 with BSR experience:3 %]
  5. I will not go on holidays 2% [EU27 with BSR experience: 4%]
  6. I didn’t plan my holiday for 2012 2% [EU27 with BSR experience:4 %]
  7. I do not go on holidays 0% [EU27 with BSR experience: 0%]
  8. Don’t know 1% [EU27 with BSR experience: 2%]

References

  1. European Commission: Flash Eurobarometer 334, March 2012: Survey on the attitudes of Europeans towards tourism [1]