Heritage Tourists:BSR Nature Tourists
From bastis
Unless indicated otherwise all results shown here are based on the on the Flash Eurobarometer 334[1] of March 2012
Sociodemografics
Sex
- 49% female [EU27 with BSR experience: 50%]
- 51% male [EU27 with BSR experience: 50%]
Age
- 11% age 15-24 years [EU27 with BSR experience: 16%]
- 16% age 25-34 years [EU27 with BSR experience: 15%]
- 15% age 35-44 years [EU27 with BSR experience: 17%]
- 21% age 45-54 years [EU27 with BSR experience: 18%]
- 16% age 55-64 years [EU27 with BSR experience: 15%]
- 21% age 65+ years [EU27 with BSR experience: 19%]
Profession
With professional activity:
- 9% self-employed [EU27 with BSR experience: 9 %]
- 43% employee [EU27 with BSR experience: 38%]
- 7% manual worker [EU27 with BSR experience: 10%]
Without professional activity:
- 26% retired [EU27 with BSR experience: 24%]
- 8% full time student [EU27 with BSR experience: 11%]
- 4% looking after the home [EU27 with BSR experience: 4%]
- 2% seeking a job/other [EU27 with BSR experience: 3%]
- 2% other [EU27 with BSR experience: 2%]
City size
- 27% metropolitan zone [EU27 with BSR experience:29 %]
- 40% other town/urban center [EU27 with BSR experience: 42 %]
- 33% rural zone [EU27 with BSR experience: 29%]
Country of residence
80% of the BSR-experienced with "nature (mountain, lake, landscape etc…)" as main reason for going on holidays in 2011 live within the BSR.
- Germany 41% [EU27 with BSR experience:39 %]
- Poland 25% [EU27 with BSR experience: 24%]
- Netherlands 5% [EU27 with BSR experience: 3%]
- Denmark 4% [EU 27 with BSR experience: 4%]
- Sweden 4%[EU27 with BSR experience: 7%]
- Finland 3% [EU27 with BSR experience: 4%]
- Italy 3% [EU 27 with BSR experience: 2%]
- UK 3% [EU27 with BSR experience: 3%]
- France 2% [EU 27 with BSR experience: 2%]
- Czech Republik 2% [EU 27 with BSR experience: 2%]
- Austria 2% [EU 27 with BSR experience: 2%]
- all other countries 1% and less.
Most important holiday information sources
- Recommendations of friends, colleagues or relatives 60% [EU27 with BSR experience:60%]
- Internet websites 55% [EU27 with BSR experience: 50%]
- Personal experience 42% [EU27 with BSR experience: 38%]
- Free catalogue, brochures 14% [EU27 with BSR experience: 13%]
- Travel/tourist agencies 13% [EU27 with BSR experience: 13%]
- Paid for guidebooks and magazines 11% [EU27 with BSR experience: 9%]
- Newspaper, radio, TV 10% [EU27 with BSR experience: 7%]
- Social media sites 6% [EU27 with BSR experience: 5%]
- Other 1% [EU27 with BSR experience: 1%]
Returning factors
- The natural features (weather conditions, landscape) 75% [EU27 with BSR experience:56%]
- The quality of accomodation 39% [EU27 with BSR experience: 38%]
- How tourists are welcomed (e.g. child friendliness) 34% [EU27 with BSR experience: 26%]
- The general level of prices 27% [EU27 with BSR experience: 28%]
- The activities offered 21% [EU27 with BSR experience: 23%]
- Other 5% [EU27 with BSR experience: 8%]
BSR holiday travel behaviour 2011
Main motivation for going on holidays 2011
- Nature (mountain, lake, landscape etc…) 100% [EU27 with BSR experience: 23%]
- Rest/recreation (including Wellness/health treatment) 39% [EU27 with BSR experience: 47%]
- Spending time with your family 24% [EU27 with BSR experience: 32%]
- Visiting friends/relatives 24% [EU27 with BSR experience: 32%]
- City trip 21% [EU27 with BSR experience: 22%]Sun/beach 18% [EU27 with BSR experience: 19%]
- Culture/religion 16 % [EU27 with BSR experience: 16%]
- Sports-related (e.g. scuba-diving, cycling etc…) 12% [EU27 with BSR experience: 11%]
- Other 1% [EU27 with BSR experience: 3%]
Visited Countries within the BSR for a minimum of 4 nights (at least once in 2011)
- Germany 55% [EU27 with BSR experience: 55%]
- Poland 28% [EU27 with BSR experience: 26%]
- Sweden 11% [EU27 with BSR experience: 11%]
- Denmark 7% [EU27 with BSR experience: 7%]
- Finland 5% [EU27 with BSR experience: 5%]
- Lithuania 2% [EU27 with BSR experience: 2%]
- Estonia 1% [EU27 with BSR experience:2 %]
- Latvia 1% [EU27 with BSR experience: 1%]
Methods of arrangement (at least once in 2011)
- The internet 60% [EU27 with BSR experience: 54%]
- Over the phone 29% [EU27 with BSR experience: 24%]
- Through someone I know 27% [EU27 with BSR experience: 25%]
- Through a travel agency 19% [EU27 with BSR experience: 18%]
- On-site (place of holidays) 11% [EU27 with BSR experience: 10%]
- Over a counter of a transportation company (airline) 6% [EU27 with BSR experience: 5%]
- Other 6% [EU27 with BSR experience: 7%]
Type of holiday (at least once in 2011)
- Holidays where transport and accomodation are bought separately 61% [EU27 with BSR experience: 55%]
- Package Tour (transport and accomodation are bought together) 26% [EU27 with BSR experience: 24%]
- All inclusive holiday 20% [EU27 with BSR experience: 22%]
Means of transport (at least once in 2011)
- Car 89% [EU27 with BSR interest: 84%]
- Train 34% [EU27 with BSR interest: 32%]
- Airplane 31% [EU27 with BSR interest: 35%]
- Bus 25% [EU27 with BSR interest: 24%]
- Boat 20% [EU27 with BSR interest: 16%]
Accommodation (at least once in 2011)
- In paid accommodation (hotel, rented apartment/house etc…) 78% [EU27 with BSR experience: 72%]
- At friends or relatives 39% [EU27 with BSR experience: 44%]
- In own property/second home 23% [EU27 with BSR experience: 23%]
- On a camping site 12% [EU27 with BSR experience: 12%]
- In another type of location 18% [EU27 with BSR experience: 15%]
Main holiday satisfaction 2011
The displayed figure is the mean of a scale with "1=very satisfied", "2=fairly satisfied", "3=not very satisfied" and "4=not at all satisfied":
- 1.47 quality of the accommodation
- 1.34 natural features (weather conditions, landscape etc.)
- 1.92 general level of prices
- 1.92 activities offered (variety and compehensiveness of the tourist offer)
- 1.74 how tourists are welcomed (e.g. child friendliness, customer care etc.)
Holiday plans 2012
Interest in BSR Countries in 2012
- Germany 30% [EU27 with BSR experience: 25%]
- Poland 19% [EU27 with BSR experience: 16%]
- Sweden 7% [EU27 with BSR experience: 7%]
- Denmark 5% [EU27 with BSR experience: 4%]
- Finland 3% [EU27 with BSR experience: 3%]
- Lithuania 1% [EU27 with BSR experience:1 %]
- Estonia 1% [EU27 with BSR experience:1%]
- Latvia 0% [EU27 with BSR experience: 0%]
Types of holidays planned in 2012
- Holidays between 4 and 13 nights 61% [EU27 with BSR experience: 56%]
- Short-stay trip (up to 3 nights) 31% [EU27 with BSR experience: 30%]
- Holidays with more than 13 consecutives nights 28% [EU27 with BSR experience: 24%]
- No decision yet 6% [EU27 with BSR experience: 9%]
- No trip at all 3% [EU27 with BSR experience: 5%]
- Don’t know 1% [EU27 with BSR experience: 1%]
Influence of economic situation on holiday plans 2012
- It has not changed my planned holiday 68% [EU27 with BSR experience:64%]
- I will go on holiday but I will spend less 18% [EU27 with BSR experience: 17%]
- I will go an holiday but for a shorter period 8% [EU27 with BSR experience: 9%]
- I will go on holiday but I changed my destinations 5% [EU27 with BSR experience:3 %]
- I will not go on holidays 2% [EU27 with BSR experience: 4%]
- I didn’t plan my holiday for 2012 2% [EU27 with BSR experience:4 %]
- I do not go on holidays 0% [EU27 with BSR experience: 0%]
- Don’t know 1% [EU27 with BSR experience: 2%]