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Helpful Documents: Handbooks Cultural and Natural Attractions

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Copenhagen Business School, Center for Tourism and Culture Management, has produced three publications in the EU project AGORA 2.0.

The AGORA 2.0 project has focused on transnational product development in culture and nature tourism in the Baltic Sea Region’s countries including Belarus but excluding Norway.

The three publications deal with:

  1. Instruments and tools needed for successful product development of culture and nature based tourism products: Booklet for creating attractions – Tools from the AGORA 2.0 workshops.
  1. The cases in the AGORA 2.0 project within five themes: Castles, Red Brick Gothic, Sand Dunes, Forests and Stones. The publication includes SWOT analyses for all projects and presents the new products or those in the pipeline. It also includes the VIPER study with the questionnaires and the types of analyses based on the questionnaires: AGORA 2.0 Attraction Analysis - Case analyses, product development andrecommendations including the VIPER study.
  1. Structure, strategy and frame for tourism product development. It points at the national goals, the EU goals and the conflict between achievements of the goals. It also stresses the need for a new mixture of competition and cooperation and the problems in relation to funding. The publication is also meant to give important knowledge for coming EU projects on tourism development: Strategy and Framework for Tourism in the Baltic Sea Region.

The publication is based on work done by the project partners in cooperation with the Center for Tourism and Culture Management at the Copenhagen Business School.

Employees at the center have worked intensively with the publications. For the present publications, especially Mads Willemoes Hjardemaal, Thomas Fogde-Schmidt, Søren Toftelund Clausen and Katarzyna Petersen are to be thanked for their active and qualified research work and for their participation in the project at the conferences and seminars during the research period.

Also, lead partners Professor Dr. Wilhelm Steingrube and Betina Meliss are to be thanked for their interest and for coordinating activities.

Responsibile for the publications is Lise Lyck, Center Director, Center for Tourism and Culture Management, Copenhagen Business School.