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Destination:Sweden

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Destination Sweden
Reference Year 2011
Overnight Arrivals 24.0 million
Bednights 48.7 million
Length of Stay 2.03 nights
Arrivals Development since 2005 +6%
Bednights Development since 2005 +9%
No. of coll. Establishments 4,137 est.
No. of Bedplaces in coll. Est. 792,000 beds
Europeans interested in Sweden 2012 6.5 million
Tourism Share of GDP (total contribution) 5.5%
Tourism Share of Workforce (total contribution) 5.6%
No. of UNESCO World Heritage Sites 15 sites
NTO Website: http://www.visitsweden.com
Statistics Website:

In Sweden 48.7 million overnight stays were made at collective accommodation establishments during the year 2011. Compared to 2010, this means an increase by 1.7%. Most overnight stays at collective accommodation establishments in Sweden were made by Swedes, 37.1 million overnight stays or 76% during 2011. The number of overnight stays in 2009 made by people living outside Sweden were 11.6 million. Norway, Germany and Denmark are the largest foreign markets and stand for 51% foreign overnight stays. USA is the biggest market outside Europe with 423,000 overnight stays.

If you are interested in historic data, here you can find the complete BASTIS data for the destination Sweden withthe base year 2009: Destination:Sweden2009

Contents

Use of Accommodations

Icon Pen.pngSources and Definitions

The main source for Tourism Accommodation and Capacity Statistics in Sweden is the Eurostat database[1]. Here the most harmonised and complete European Tourism Statistics can be found. Hence we use definitions according to Eurostat directives:

Hotels and similar Other collective accommodation
5 rooms or more or 9 bed-places or more

Holiday dwellings = 5 cottages or more or 20 bed-places or more
Camping sites = 20 pitches or more
Youth hostels = 9 bed-places or more

As additional sources TourMIS[2] and Statistics Sweden[3] are used complementary with clearly marked references. Please note that the National Swedish Tourism Statistics data are slightly different compared to the data reported in the Eurostat database. This is due to a different definition of other collective establishments. The national Swedish classification includes commercially arranged rentals in private cottages and apartments whereas the Eurostat classification does not.


Icon Arrival.pngArrivals

2004 2005 2006 2007 2008 2009 2010 2011
Arrivals in all collective accommodation establishments 20.8 million 22.6 million 21.6 million 23.1 million 22.5 million 22.8 million 23.4 million 24.0 million
Arrivals development compared to previous year+5.8%+8.5%-4.2%+6.8%-2.7%+1.6%+2.6%+2.6%
  • Arrivals by kind of accommodation 2011:
16.8 million hotels and similar (70%)
n.a. million tourist campsites (%)
n.a. million other collective accommodation (%)
  • Domestic/international arrivals 2011:
19 million domestic arrivals (79%)
5 million international arrivals (21%):
 % Norway
 % Germany
 % Denmark
 % UK

Icon Night.pngOvernights

2004 2005 2006 2007 2008 2009 2010 2011
Overnight stays in all collective accommodation establishments 42.7 million 44.9 million 47.7 million 48.6 million 46.5 million 47.4 million 47.9 million 48.7 million
Overnight stays development compared to previous year-3.1%+5.3%+6.2%+1.9%-4.2%+1.8%+1.1%+1.7%

Tourmis-logo.png For your convenience here you find a detailed tabulation on the development of overnight stays in Sweden from the TourMIS database. And here you can find the corresponding graph.

  • Overnight stays by kind of accommodation 2011:
28.0 million hotels and similar (58%)
14.7 million tourist campsites (30%)
6.0 million other collective accommodation (12%)
  • Domestic/international overnight stays 2011:
37.1 million domestic overnight stays (76%)
11.6 million international overnight stays (24%):
27% Norway
16% Germany
8% Denmark
5% Netherlands
5% UK
4% USA
Tourmis-logo.png For your convenience here you find a detailed tabulation on the source markets of overnight stays in Sweden from the TourMIS database
  • Seasonality overnight stays 2011
7.2 million Winter [Jan., Feb., Dec.] (15%)
9.9 million Spring [Mar.-May] (20%)
22.8 million Summer [Jun.-Aug.] (47%)
8.9 million Autumn [Sep.-Nov.] (18%)
Tourmis-logo.png For your convenience here you find a detailed tabulation on the seasonality of overnight stays in Sweden from the TourMIS database. Here you find the corresponding graph.
  • Regional distribution of overnight stays 2011
SWE-Map NUTS2.png
NUTS-Code Overnight stays 2011 Market share
StockholmSE11 million%
Östra MellansverigeSE12 million%
Småland med öarnaSE21 million%
SydsverigeSE22 million%
VästsverigeSE23 million%
Norra MellansverigeSE31 million%
Mellersta NorrlandSE32 million%
Övre NorrlandSE33 million%
Eurostat collects and publishes statistical data on different geographical levels according to the "Nomenclature of Territorial Units for Statistics, NUTS". The most detailed overnight stays data is on the NUTS 2 level shown here. Geographically more detailed data is published by Statistics Sweden.
  • Special characteristics in the National Swedish Tourism Statistics
As discribed in the Definition-chapter, the national Swedish classification of use of accommodations includes commercially arranged rentals in private cottages and apartments. This form of accommodation accounted for 4.2 million overnight stays in 2011. More detailed data can be found at Statistics Sweden.

Icon Length.pngLength of stay

2004 2005 2006 2007 2008 2009 2010 2011
Average length of stay in all collective accommodation establishments 2.05 nights 1.99 nights 2.21 nights 2.10 nights 2.07 nights 2.08 nights 2.05 nights 2.03 nights
  • Average length of stay by kind of accommodation 2011:
1.7 nights hotels and similar
n.a. nights tourist campsites
n.a. nights other collective accommodation
  • Average length of stay by domestic/international travellers 2011:
n.a. nights domestic travellers
n.a. nights international travellers

Accommodation Capacities

Icon Establishments.pngNumber of collective tourism establishments

2004 2005 2006 2007 2008 2009 2010 2011
Number of all collective accommodation establishments 3,890 est. 3,946 est. 4,008 est. 3,976 est. 4,032 est. 4,097 est. 4,104est. 4,137 est.
Capacitiy development (establishments) compared to previous year+2.0%+1.4%+1.6%-0.8%+1.4%+1.6%+0.2%+0.8%
  • Number of collective tourism establishments by kind of accommodation 2011:
1,998 hotels and similar establishments (48%)
1,061 tourist campsites (26%)
1,078 other collective accommodation (26%)

Icon Bed.pngBedplaces in collective tourism establishments

2004 2005 2006 2007 2008 2009 2010 2011
Number of bedplaces in all collective accommodation establishments 682,000 beds 735,000 beds 759,000 beds 753,000 beds 777,000 beds 784,000 beds 792,000 beds 792,000 beds
Capacitiy development (beds) compared to previous year-5.7%+7.7%+3.2%-0.8%+3.2%+0.9%+1.0%+0.0%
  • Number of bedplaces in collective tourism establishments by kind of accommodation 2011:
225,000 bedplaces in hotels and similar (28%)
480,000 bedplaces in tourist campsites (61%)
87,000 bedplaces in other collective accommodation (11%)
  • Regional distribution of tourism capacities (beds) 2011
SWE-Map NUTS2.png
NUTS-Code Tourism capacities 2011 Market share
StockholmSE11 bedplaces%
Östra MellansverigeSE12 bedplaces%
Småland med öarnaSE21 bedplaces%
SydsverigeSE22 bedplaces%
VästsverigeSE23 bedplaces%
Norra MellansverigeSE31 bedplaces%
Mellersta NorrlandSE32 bedplaces%
Övre NorrlandSE33 bedplaces%
Eurostat collects and publishes statistical data on different geographical levels according to the "Nomenclature of Territorial Units for Statistics, NUTS". Here the tourism capacities in bedplaces in collective tourism establishments on the NUTS 2 level are shown. Geographically more detailed data is published by Eurostat and by Statistics Sweden.

Icon Size.png Average size of collective tourism establishments

2004 2005 2006 2007 2008 2009 2010 2011
Average number of bedplaces per collective accommodation establishments 175 beds 186 beds 189 beds 189 beds 193 beds 191 beds 193 beds 191 beds
  • Average size of collective tourism establishments by kind of accommodation 2011:
hotels and similar: 113 bedplaces
tourist campsites: 452 bedplaces
other collective accommodation: 81 bedplaces

Utilisation of bedplaces (hotels and similar)

2011 Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.
Net use of bedplaces28%32%33% 32%39%42%60%48%40%37%36%29%
Gross use of bedplaces24%29%30%30%36%39%54%45%37%33%32%24%

Please note: Neither Eurostat nor other sources provide more detailed data on the utilisation of bedplaces. There are some more details on the utilisation of rooms available at Statistics Sweden.

Holiday travellers 2011 to Sweden

Based on the Flash Eurobarometer 334 [4] of March 2012 we can identify the holiday travellers to Sweden 2011 of the 408 million citizens aged 15+ years in the 27 EU member states (EU27).

Flag of Sweden.pngSweden as holiday destination 2011

1.5% (6.1 million) of all EU27 citizens have travelled to Sweden for a minimum of 4 nights in 2011. These 8.2 million persons live in the following source markets:

51% Sweden
13% Germany
6% France
6% Denmark
4% Poland
4% Spain
3% Italy
3% Finland
2% Netherlands
2% Austria

Icon Tree.pngNature holiday: Holiday travellers 2011 to Sweden

  • The Flash Eurobarometer 334 identifies 18% (44 million) of all EU27 citizens whose main reason for going on a holiday in 2011 was "nature (mountain, lake, landscape etc.)":
3% (1.5 million) of the EU27 nature motivated travelled to Sweden for a minimum of 4 nights in 2011. Upside down this means: For 23% of the 6.1 million EU27 citizens who travelled to Germany in 2011 the main reason for going on holidays in 2011 was "nature (mountain, lake, landscape etc)." [EU27: 18%]

Icon Castle.pngCultural holiday: Holiday travellers 2011 to Sweden

  • The Flash Eurobarometer 334 identifies 14% (34 million) of all EU27 citizens whose main reasons for going on holidays in 2011 was "culture/religion":
3% (1.0 million) of the EU27 culture/religion motivated travelled to Sweden for a minimum of 4 nights in 2011. Upside down this means: For 15% of the 6.1 million EU27 citizens who travelled to Sweden in 2011 the main reason for going on holidays in 2011 was "culture/religion" [EU27: 14%]

Interest in Sweden as a Holiday destination

Based on the Flash Eurobarometer 334 [4] of March 2012 we can identify the interest for their holiday destinations 2012 of the 408 million citizens aged 15+ years in the 27 EU member states (EU27).

1.6% (6.5 million) of all EU27 citizens are interested in Sweden as their holiday destination 2012. These 6.5 million persons live in the following source markets:

51% Sweden
15% Germany
6% Finland
5% Denmark
4% Netherlands
4% Poland
3% Italy
3% Spain
3% UK
2% Latvia

The economic dimension of travel and tourism

GDP: DIRECT CONTRIBUTION
The direct contribution of Travel & Tourism to GDP was SEK 60.9 bn (1.8% of total GDP) in 2011, and is forecast to rise by 1.2% in 2012, and to rise by 5.2% pa, from 2012-2022, to SEK 101.9 bn in 2022 (in constant 2011 prices).

GDP: TOTAL CONTRIBUTION
The total contribution of Travel & Tourism to GDP was SEK 188.8 bn (5.5% of GDP) in 2011, and is forecast to rise by 1.6% in 2012, and to rise by 4.3% pa to SEK 293.5 bn in 2022.

EMPLOYMENT: DIRECT CONTRIBUTION
In 2011 Travel & Tourism directly supported 80,500 jobs (1.7% of total employment). This is expected to remain unchanged in 2012 and rise by 3.2% pa to 110,000 jobs (2.3% of total employment) in 2022.

EMPLOYMENT: TOTAL CONTRIBUTION
In 2011, the total contribution of Travel & Tourism to employment, including jobs indirectly supported by the industry, was 5.6% of total employment (259,000 jobs). This is expected to rise by 0.4% in 2012 to 260,000 jobs and rise by 2.7% pa to 341,000 jobs in 2022 (7.1% of total).

VISITOR EXPORTS
Visitor exports generated SEK 100.4 bn (5.7% of total exports) in 2011. This is forecast to grow by 0.2% in 2012, and grow by 5.4% pa, from 2012-2022, to SEK 169.6 bn in 2022 (6.3% of total).

INVESTMENT
Travel & Tourism investment in 2011 was SEK 17.9 bn, or 2.8% of total investment. It should rise by 4.5% in 2012, and rise by 3.0% pa over the next ten years to SEK 25.1 bn in 2022 (3.1% of total).

Source: World Travel & Tourism Council - Travel & Tourism Economic Impact 2012 [5]

Heritage attractions

Unesco banner.pngUNESCO World Heritage Sites

At the moment (2012), there are 15 Swedish heritage sites on the UNESCO World Heritage List. All 15 World Heritage sites are all situated in the Baltic Sea Region. There are the following 13 cultural attractions:

There is one natural attraction, the High Coast/Kvarken Archipelago and one mixed World Heritage Site, the Laponian Area
Click here to access the official UNESCO website for Sweden.

BASTIS Logo.jpgBASTIS Heritage Sites

At the moment (Dec. 2012), the users of BASTIS have entered 2 Swedish heritage attractions into BASTIS:

Please be aware that all this information (number and selection of attractions, content of the profiles) is solely in the resposibility of the authors who contributed this information to BASTIS.

Miscellaneous

References

  1. Eurostat database 2011 [1]
  2. TourMIS database 2011 [2]
  3. Statistics Sweden for the Swedish Agency for Economic and Regional Growth 2010: Accommodation statistics 2009, Sweden [3]
  4. 4.0 4.1 European Commission: Flash Eurobarometer 334, March 2012: Survey on the attitudes of Europeans towards tourism [4]
  5. World Travel & Tourism Council - Travel & Tourism Economic Impact 2012 [5]