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Destination:Poland

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Destination Poland
Reference Year 2011
Overnight Arrivals 21.5 million
Bednights 57.2 million
Length of Stay 2.84 nights
Arrivals Development since 2005 +30%
Bednights Development since 2005 +18%
No. of coll. Establishments 7,039 est.
No. of Bedplaces in coll. Est. 606,000 beds
Europeans interested in Poland 2012 20.4 million
Tourism Share of GDP (total contribution) 4.8%
Tourism Share of Workforce (total contribution) 4.7%
No. of UNESCO World Heritage Sites 13 sites
NTO Website: http://www.poland.travel/en
Statistics Website: http://www.stat.gov.pl

In Poland 57.2 million overnight stays were made at collective accommodation establishments during the year 2011. Compared to 2010, this means an increase of 2.5%. Most overnight stays at collective accommodation establishments in Poland were made by Polish, 46.6 million overnight stays or 82% during 2011. The number of overnight stays in 2011 made by people living outside Poland were 10.6 million. Germany is the largest foreign market and stands for 38% foreign overnight stays. USA is the biggest market outside Europe with 374,000 overnight stays.

If you are interested in historic data, here you can find the complete BASTIS data for the destination Poland withthe base year 2009: Destination:Poland2009

Contents

Use of Accommodations

Icon Pen.pngSources and Definitions

The main source for Tourism Accommodation and Capacity Statistics in Poland is the Eurostat database[1]. Here the most harmonised and complete European Tourism Statistics can be found. Hence we use definitions according to Eurostat directives:

Hotels and similar Other collective accommodation

Hotels = 10 rooms and more
Guest houses = 7 rooms and more

Holiday dwellings = all establishments
Camping sites = all establishments
Other collective accomodation n.e.s. = all establishments

As additional sources TourMIS[2] and Poland statistics [3] are used complementary with clearly marked references.

Icon Arrival.pngArrivals

2004 2005 2006 2007 2008 2009 2010 2011
Arrivals in all collective accommodation establishments 15.7 million 16.6 million 17.5 million 18.9 million 19.6 million 19.4 million 20.5 million 21.5 million
Arrivals development compared to previous year+7.5%+5.4%+5.5%+8.2%+3.2%-1.0%+5.6%+4.9%
  • Arrivals by kind of accommodation 2011:
n.a. million hotels and similar (%)
n.a. million tourist campsites (%)
n.a. million other collective accommodation (%)
  • Domestic/international arrivals 2011:
17.1 million domestic arrivals (80%)
4.4 million international arrivals (20%):
26% Germany
8% UK
6% Russia
5% Italy
5% France
4% Ukraine
4% US
4% Spain
3% Netherlands
2% Sweden
2% Lithuania

Icon Night.pngOvernights

2004 2005 2006 2007 2008 2009 2010 2011
Overnight stays in all collective accommodation establishments 46.7 million 48.6 million 51.2 million 55.0 million 56.6 million 55.0 million 55.8 million 57.2 million
Overnight stays development compared to previous year+2.9%+4.2%+5.4%+7.3%+3.1%-2.9%+1.4%+2.5%

Tourmis-logo.png For your convenience here you find a detailed tabulation on the development of overnight stays in Poland from the TourMIS database. And here you can find the corresponding graph.

  • Overnight stays by kind of accommodation 2011:
n.a. million hotels and similar (%)
n.a. million touristic campsites (%)
n.a. million other collective accommodation (%)
  • Domestic/international overnight stays 2011:
46.6 million domestic overnight stays (82%)
10.6 million international overnight stays (18%):
38% Germany
7% UK
4% Italy
4% Russia
4% France
4% US
3% Ukraine
3% Spain
Tourmis-logo.png For your convenience here you find a detailed tabulation on the source markets of overnight stays in Poland from the TourMIS database
  • Seasonality overnight stays 2011
9.4 million Winter [Jan., Feb., Dec.] (16%)
11.8 million Spring [Mar.-May] (21%)
22.8 million Summer [Jun.-Aug.] (40%)
13.2 million Autumn [Sep.-Nov.] (23%)
Tourmis-logo.png For your convenience here you find a detailed tabulation on the seasonality of overnight stays in Poland from the TourMIS database. Here you find the corresponding graph.
  • Regional distribution of overnight stays 2011
NUTS-Code Overnight stays 2011 Market share
Region CentralnyPL1n.a. million%
Region PoludniowyPL2n.a. million%
Region WschodniPL3n.a. million%
Region Pólnocno-ZachodniPL4n.a. million%
Region Poludniowo-ZachodniPL5n.a million%
Region PólnocnyPL6n.a. million20%

Eurostat collects and publishes statistical data on different geographical levels according to the "Nomenclature of Territorial Units for Statistics, NUTS". Here the regional distribution of overnight stays in collective tourism establishments on the NUTS 1 level are shown. Geographically more detailed data is published by Eurostat and by Statistics Poland.


Icon Length.pngLength of stay

2004 2005 2006 2007 2008 2009 2010 2011
Average length of stay in all collective accommodation establishments 2.96 nights 2.93 nights 2.93 nights 2.90 nights 2.90 nights 2.84 nights 2.72 nights 2.66 nights
  • Average length of stay by kind of accommodation 2011:
n.a. nights hotels and similar
n.a. nights tourist campsites
n.a. nights other collective accommodation
  • Average length of stay by domestic/international travellers 2011:
n.a. nights domestic travellers
n.a. nights international travellers

Accommodation Capacities

Icon Establishments.pngNumber of collective tourism establishments

2004 2005 2006 2007 2008 2009 2010 2011
Number of all collective accommodation establishments 6,972 est. 6,723 est. 6,694 est. 6,718 est. 6,857 est. 6,992 est. 7,206 est. 7,039 est.
Capacity development (establishments) compared to previous year-2.0%-3.6%-0.4%+0.4%+2.1%+2.0%+3.1%-2.3%
  • Number of collective tourism establishments by kind of accommodation 2011:
3,285 hotels and similar establishments (47%)
135 tourist campsites (2%)
3,619 other collective accommodation (51%)

Icon Bed.pngBedplaces in collective tourism establishments

2004 2005 2006 2007 2008 2009 2010 2011
Number of bedplaces in all collective accommodation establishments 585,000 beds 570,000 beds 575,000 beds 582,000 beds 597,000 beds 607,000 beds 610,000 beds 606,000 beds
Capacity development (beds) compared to previous year-2.0%-2.5%+0.8%+1.3%+2.6%+1.6%+0.6%-0.6%
  • Number of bedplaces in collective tourism establishments by kind of accommodation 2011:
253,000 bedplaces in hotels and similar (42%)
21,000 bedplaces in tourist campsites (3%)
332,000 bedplaces in other collective accommodation (55%)
  • Regional distribution of tourism capacities (beds) 2011
NUTS-Code Tourism capacities 2011 Market share
Region CentralnyPL163,000 bedplaces10%
Region PoludniowyPL2115,000 bedplaces19%
Region WschodniPL363,000 bedplaces10%
Region Pólnocno-ZachodniPL4167,000 bedplaces28%
Region Poludniowo-ZachodniPL558,000 bedplaces10%
Region PólnocnyPL6140,000 bedplaces23%

Eurostat collects and publishes statistical data on different geographical levels according to the "Nomenclature of Territorial Units for Statistics, NUTS". Here the tourism capacities in bedplaces in collective tourism establishments on the NUTS 1 level are shown. Geographically more detailed data is published by Eurostat and by Statistics Poland.


Icon Size.png Average size of collective tourism establishments

2004 2005 2006 2007 2008 2009 2010 2011
Average number of bedplaces per collective accommodation establishments 84 beds 85 beds 86 beds 87 beds 87 beds 87 beds 85 beds 86 beds
  • Average size of collective tourism establishments by kind of accommodation 2011:
hotels and similar: 77 bedplaces
tourist campsites: 156 bedplaces
other collective accommodation: 92 bedplaces

Utilisation of bedplaces (hotels and similar)

2009 Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.
Net use of bedplaces25%28% 29% 30% 35%39%40%41%39%34%30%25%
Gross use of bedplaces25%27% 29% 30% 35%39%40%41%39%34%30%25%

Please note: Eurostat does not deliver more detailed data on the utilisation of bedplaces. There are some more details on the occupancy rate of beds in hotels and all accomodation available at Instytut Turystyki Poland .


Holiday travellers 2011 to Poland

Based on the Flash Eurobarometer 334 [4] of March 2012 we can identify the holiday travellers to Poland 2011 of the 408 million citizens aged 15+ years in the 27 EU member states (EU27).

Flag of Poland.pngPoland as holiday destination 2011

4% (16.3 million) of all EU27 citizens have travelled to Poland for a minimum of 4 nights in 2011. These 16.3 million persons live in the following source markets:

81% Poland
10% Germany
2% UK
1% Czech Republik
1% Spain
1% Italy
1% Slovakia
1% Belgium
1% Netherlands

Icon Tree.pngNature holiday: Holiday travellers 2011 to Poland

  • The Flash Eurobarometer 334 identifies 18% (44 million) of all EU27 citizens whose main reason for going on a holiday in 2011 was "nature (mountain, lake, landscape etc.)":
9% (4.0 million) of the EU27 nature motivated travelled to Poland for a minimum of 4 nights in 2011. Upside down this means: For 25% of the 16.3 million EU27 citizens who travelled to Poland in 2011 the main reason for going on holidays in 2011 was "nature (mountain, lake, landscape etc)." [EU27: 18%]

Icon Castle.pngCultural holiday: Holiday travellers 2011 to Poland

  • The Flash Eurobarometer 334 identifies 14% (34 million) of all EU27 citizens whose main reasons for going on holidays in 2011 was "culture/religion":
6% (2.0 million) of the EU27 culture/religion motivated travelled to Poland for a minimum of 4 nights in 2011. Upside down this means: For 12% of the 16.3 million EU27 citizens who travelled to Poland in 2011 the main reason for going on holidays in 2011 was "culture/religion" [EU27: 14%]

Interest in Poland as a Holiday destination

Based on the Flash Eurobarometer 334 [4] of March 2012 we can identify the interest for their holiday destinations 2012 of the 408 million citizens aged 15+ years in the 27 EU member states (EU27).

5% (20.4 million) of all EU27 citizens are interested in Poland as their holiday destination 2012. These 20.4 million persons live in the following source markets:

90% Poland
4% Germany
2% UK
1% Italy
1% Ireland

The economic dimension of travel and tourism

GDP: DIRECT CONTRIBUTION
The direct contribution of Travel & Tourism to GDP was PLN 28.5 bn (1.9% of total GDP) in 2011, and is forecast to rise by 0.9% in 2012, and to rise by 5.5% pa, from 2012-2022, to PLN 49.2 bn in2022 (in constant 2011 prices).

GDP: TOTAL CONTRIBUTION
The total contribution of Travel & Tourism to GDP was PLN 73.4 bn (4.8% of GDP) in 2011, and is forecast to rise by 0.7% in 2012, and to rise by 5.4% pa to PLN 124.5 bn in 2022.

EMPLOYMENT: DIRECT CONTRIBUTION
In 2011 Travel & Tourism directly supported 306,000 jobs (1.9% of total employment). This is expected to fall by 1.0% in 2012 and rise by 2.8% pa to 399,000 jobs (2.4% of total employment) in 2022.

EMPLOYMENT: TOTAL CONTRIBUTION
In 2011, the total contribution of Travel & Tourism to employment, including jobs indirectly supported by the industry, was 4.7% of total employment (761,000 jobs). This is expected to fall by 1.5% in 2012 to 749,000 jobs and rise by 2.4% pa to 948,000 jobs in 2022 (5.8% of total).

VISITOR EXPORTS
Visitor exports generated PLN 33.4 bn (5.0% of total exports) in 2011. This is forecast to grow by 0.7% in 2012, and grow by 6.4% pa, from 2012-2022, to PLN 62.9 bn in 2022 (5.2% of total).

INVESTMENT
Travel & Tourism investment in 2011 was PLN 10.3 bn, or 3.4% of total investment. It should rise by 5.4% in 2012, and rise by 7.0% pa over the next ten years to PLN 21.2 bn in 2022 (4.1% of total).

Source: World Travel & Tourism Council - Travel & Tourism Economic Impact 2012 [5]

Heritage attractions

Unesco banner.pngUNESCO World Heritage Sites

At the moment (2012), there are 13 Polish heritage sites on the UNESCO World Heritage List. All 13 World Heritage sites are all situated in the Baltic Sea Region. There are the following 12 cultural attractions:

There is one natural attraction, the Belovezhskaya Pushcha/Białowieża Forest.
Click here to access the official UNESCO website for Poland.

BASTIS Logo.jpgBASTIS Heritage Sites

At the moment (Dec. 2012), the users of BASTIS have entered 4 Lithuanian heritage attractions into BASTIS:

Please be aware that all this information (number and selection of attractions, content of the profiles) is solely in the resposibility of the authors who contributed this information to BASTIS.

Miscellaneous

References

  1. Eurostat database 2011 [1]
  2. TourMIS database 2011 [2]
  3. Poland statistics [3]
  4. 4.0 4.1 European Commission: Flash Eurobarometer 334, March 2012: Survey on the attitudes of Europeans towards tourism [4]
  5. World Travel & Tourism Council - Travel & Tourism Economic Impact 2012 [5]