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Destination:Latvia

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Destination Latvia
Reference Year 2011
Overnight Arrivals 1.6 million
Bednights 3.3 million
Length of Stay 2.08 nights
Arrivals Development since 2005 +33%
Bednights Development since 2005 +27%
No. of coll. Establishments 641 est.
No. of Bedplaces in coll. Est. 37,000 beds
Europeans interested in Latvia 2012 0.8 million
Tourism Share of GDP (total contribution) 7.7%
Tourism Share of Workforce (total contribution) 7.3%
No. of UNESCO World Heritage Sites 2 sites
NTO Website: http://www.latvia.travel
Statistics Website: www.csb.gov.lv

In Latvia 3.3 million overnight stays were made at collective accommodation establishments during the year 2011. Compared to 2010, this means an increase by 18%. Most overnight stays at collective accommodation establishments in Latvia were made by people living outside Latvia, 2.3 million overnight stays or 67% during 2011. The number of overnight stays in 2011 made by Latvians were 1.0 million. Russia, Germany, Finland, Lithuania and Norway are the largest foreign markets and stand for 53% foreign overnight stays. USA is the biggest market outside Europe with 45,000 overnight stays. Asia stands for 30,000 overnight stays during the year 2011.

If you are interested in historic data, here you can find the complete BASTIS data for the destination Latvia withthe base year 2009: Destination:Latvia2009

Contents

Use of Accommodations

Icon Pen.pngSources and Definitions

The main source for Tourism Accommodation and Capacity Statistics in Latvia is the Eurostat database[1]. Here the most harmonised and complete European Tourism Statistics can be found. Hence we use definitions according to Eurostat directives:

Hotels and similar Other collective accommodation

Hotels = 10 rooms or more
Guest houses = 5 rooms or more

Holiday dwellings = all establishments
Camping sites = all establishments
Other collective accomodation n.e.s. = all establishments

As additional sources TourMIS[2] and Latvijas Statistika[3] are used complementary with clearly marked references.



Icon Arrival.pngArrivals

2004 2005 2006 2007 2008 2009 2010 2011
Arrivals in all collective accommodation establishments 0.9 million 1.2 million 1.3 million 1.5 million 1.6 million 1.1 million 1.3 million 1.6 million
Arrivals development compared to previous year+18.7%+28.1%+15.3%+11.8%+4.6%-28.4%+18.2%+23.1%
  • Arrivals by kind of accommodation 2011:
1.4 million hotels and similar (89%)
0.1 million tourist campsites (5%)
0.1 million other collective accommodation (6%)
  • Domestic/international arrivals 2011:
0.5 million domestic arrivals (33%)
1.1 million international arrivals (67%):
16% Russia
11% Germany
10% Lithuania
9% Finland
8% Estonia
7% Norway
6% Sweden
4% UK
4% Italy
3% Poland

Icon Night.pngOvernights

2004 2005 2006 2007 2008 2009 2010 2011
Overnight stays in all collective accommodation establishments 2.1 million 2.6 million 3.1 million 3.3 million 3.5 million 2.5 million 2.8 million 3.3 million
Overnight stays development compared to previous year+14.3%+27.5%+18.2%+6.8%+5.3%-27.4%+12.0%+17.9%

Tourmis-logo.png For your convenience here you find a detailed tabulation on the development of overnight stays in Latvia from the TourMIS database. And here you can find the corresponding graph.

  • Overnight stays by kind of accommodation 2011:
2.8 million hotels and similar (86%)
0.1 million touristic campsites (4%)
0.4 million other collective accommodation (10%)
  • Domestic/international overnight stays 2011:
1.0 million domestic overnight stays (33%)
2.3 million international overnight stays (67%):
19% Russia
10% Germany
8% Finland
8% Lithuania
8% Norway
6% Estonia
5% Sweden
4% UK
3% Italy
3% Poland
Tourmis-logo.png For your convenience here you find a detailed tabulation on the source markets of overnight stays 2010 in Latvia from the TourMIS database
  • Seasonality overnight stays 2011:
0.6 million Winter [Jan., Feb., Dec.] (17%)
0.7 million Spring [Mar.-May] (21%)
1.3 million Summer [Jun.-Aug.] (40%)
0.7 million Autumn [Sep.-Nov.] (22%)
Tourmis-logo.png For your convenience here you find a detailed tabulation on the seasonality of overnight stays in Latvia from the TourMIS database. Here you find the corresponding graph.
  • Regional distribution of overnight stays 2011:
Eurostat collects and publishes statistical data on different geographical levels according to the "Nomenclature of Territorial Units for Statistics, NUTS". For Latvia, NUTS 2 level ist identical with the whole country, this means that Eurostat does not deliver regional data on the amount of beds.

Icon Length.pngLength of stay

2004 2005 2006 2007 2008 2009 2010 2011
Average length of stay in all collective accommodation establishments 2.29 nights 2.28 nights 2.34 nights 2.24 nights 2.25 nights 2.28 nights 2.16 nights 2.08 nights
  • Average length of stay by kind of accommodation 2011:
2.00 nights hotels and similar
1.87 nights tourist campsites
3.36 nights other collective accommodation
  • Average length of stay by domestic/international travellers 2011:
1.99 nights domestic travellers
2.12 nights international travellers

Accommodation Capacities

Icon Establishments.pngNumber of collective tourism establishments

2004 2005 2006 2007 2008 2009 2010 2011
Number of all collective accommodation establishments 343 est. 418 est. 393 est. 400 est. 491 est. 559 est. 628 est. 641 est.
Capacity development (establishments) compared to previous year+5.2%+21.9%-6.0%+1.8%+22.8%+13.8%+12.3%+2.1%
  • Number of collective tourism establishments by kind of accommodation 2011:
496 hotels and similar establishments (77%)
49 tourist campsites (8%)
96 other collective accommodation (15%)


Icon Bed.pngBedplaces in collective tourism establishments

2004 2005 2006 2007 2008 2009 2010 2011
Number of bedplaces in all collective accommodation establishments 22,000 beds 24,000 beds 25,000 beds 26,000 beds 30,000 beds 32,000 beds 35,000 beds 37,000 beds
Capacity development (beds) compared to previous year+16.9%+8.5%+1.8%+4.9%+15.2%+9.8%+6.7%+3.1%
  • Number of bedplaces in collective tourism establishments by kind of accommodation 2011:
27,000 bedplaces in hotels and similar (76%)
3,000 bedplaces in tourist campsites (9%)
7,000 bedplaces in other collective accommodation (15%)
  • Regional distribution of tourism capacities (beds) 2011:
Eurostat collects and publishes statistical data on different geographical levels according to the "Nomenclature of Territorial Units for Statistics, NUTS". For Latvia, NUTS 2 level ist identical with the whole country, this means that Eurostat does not deliver regional data on the amount of beds. For your convenience you find a table with geographically more detailed data from Latvijas Statistika[3].
Latvia planning regions.jpg


Tourism capacities 2011 Market share
Riga region13,000 bedplaces37%
Pieriga region9,000 bedplaces25%
Kurzeme region6,000 bedplaces16%
Vidzeme region4,000 bedplaces11%
Zemgale region2,000 bedplaces5%
Latgale region2,000 bedplaces5%





Icon Size.png Average size of collective tourism establishments

2004 2005 2006 2007 2008 2009 2010 2011
Average number of bedplaces per collective accommodation establishments 65 beds 58 beds 62 beds 64 beds 60 beds 58 beds 55 beds 56 beds
  • Average size of collective tourism establishments by kind of accommodation 2011:
hotels and similar: 55 bedplaces
tourist campsites: 67 bedplaces
other collective accommodation: 73 bedplaces

Utilisation of bedplaces (hotels and similar)

2011 Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.
Net use of bedplaces21% 19% 20% 26% 29% 35%47%44%30%26%24%23%
Gross use of bedplaces20% 17% 20% 26% 29% 35%47%44%30%26%24%23%

Please note: Neither Eurostat nor other sources provide more detailed data on the utilisation of bedplaces. There are some more details on the hotel capacity utilisation available at Latvijas Statistika.

Holiday travellers 2011 to Latvia

Based on the Flash Eurobarometer 334 [4] of March 2012 we can identify the holiday travellers to Latvia 2011 of the 408 million citizens aged 15+ years in the 27 EU member states (EU27).

Flag of Latvia.pngLatvia as holiday destination 2011

0.2% (0.8 million) of all EU27 citizens have travelled to Latvia for a minimum of 4 nights in 2011. These 0.8 million persons live in the following source markets:

38% Latvia
20% Lithuania
10% UK
8% Poland
6% Sweden
5% Italy
5% Estonia
2% Romania
2% Denmark
1% Slovakia

Icon Tree.pngNature holiday: Holiday travellers 2011 to Latvia

  • The Flash Eurobarometer 334 identifies 18% (44 million) of all EU27 citizens whose main reason for going on a holiday in 2011 was "nature (mountain, lake, landscape etc.)":
0.4% (0.18 million) of the EU27 nature motivated travelled to Latvia for a minimum of 4 nights in 2011. Upside down this means: For 24% of the 0.8 million EU27 citizens who travelled to Latvia in 2011 the main reason for going on holidays in 2011 was "nature (mountain, lake, landscape etc)." [EU27: 18%]

Icon Castle.pngCultural holiday: Holiday travellers 2011 to Latvia

  • The Flash Eurobarometer 334 identifies 14% (34 million) of all EU27 citizens whose main reasons for going on holidays in 2011 was "culture/religion":
0.4% (0.14 million) of the EU27 culture/religion motivated travelled to Latvia for a minimum of 4 nights in 2011. Upside down this means: For 19% of the 0.8 million EU27 citizens who travelled to Latvia in 2011 the main reason for going on holidays in 2011 was "culture/religion" [EU27: 14%]

Interest in Latvia as a Holiday destination

Based on the Flash Eurobarometer 334 [4] of March 2012 we can identify the interest for their holiday destinations 2012 of the 408 million citizens aged 15+ years in the 27 EU member states (EU27).

0.2% (0.8 million) of all EU27 citizens are interested in Latvia as their holiday destination 2012. These 0.8 million persons live in the following source markets:

52% Latvia
11% Lithuania
0% UK
8% Sweden
4% Austria
3% Estonia
3% Romania
3% Poland
2% Sweden
2% Ireland

The economic dimension of travel and tourism

GDP: DIRECT CONTRIBUTION
The direct contribution of Travel & Tourism to GDP was LVL 404.8 mn (2.9% of total GDP) in 2011, and is forecast to rise by 7.6% in 2012, and to rise by 5.4% pa, from 2012-2022, to LVL 739.8 mn in 2022 (in constant 2011 prices).

GDP: TOTAL CONTRIBUTION
The total contribution of Travel & Tourism to GDP was LVL 1,071.3 mn (7.7% of GDP) in 2011, and is forecast to rise by 6.9% in 2012, and to rise by 5.5% pa to LVL 1,951.4 mn in 2022.

EMPLOYMENT: DIRECT CONTRIBUTION
In 2011 Travel & Tourism directly supported 27,000 jobs (2.8% of total employment). This is expected to rise by 7.3% in 2012 and rise by 1.2% pa to 32,000 jobs (3.3% of total employment) in 2022.

EMPLOYMENT: TOTAL CONTRIBUTION
In 2011, the total contribution of Travel & Tourism to employment, including jobs indirectly supported by the industry, was 7.3% of total employment (70,000 jobs). This is expected to rise by 6.3% in 2012 to 74,000 jobs and rise by 1.0% pa to 82,000 jobs in 2022 (8.4% of total).

VISITOR EXPORTS
Visitor exports generated LVL 538.0 mn (6.5% of total exports) in 2011. This is forecast to grow by 12.0% in 2012, and grow by 5.3% pa, from 2012-2022, to LVL 1,013.8 mn in 2022 (6.5% of total).

INVESTMENT
Travel & Tourism investment in 2011 was LVL 123.7 mn, or 4.7% of total investment. It should rise by 13.6% in 2012, and rise by 6.7% pa over the next ten years to LVL 269.7 mn in 2022 (5.2% of total).

Source: World Travel & Tourism Council - Travel & Tourism Economic Impact 2012 [5]

Heritage attractions

Unesco banner.pngUNESCO World Heritage Sites

At the moment (2012), there are 2 Latvian heritage sites on the UNESCO World Heritage List.
The 2 cultural World Heritage sites are:

Both sites are situated in the Baltic Sea Region. Click here to access the official UNESCO website for Latvia.


BASTIS Logo.jpgBASTIS Heritage Sites

At the moment (Dec. 2012), the users of BASTIS have entered 4 Latvian heritage attractions into BASTIS:

Please be aware that all this information (number and selection of attractions, content of the profiles) is solely in the resposibility of the authors who contributed this information to BASTIS.

Miscellaneous

References

  1. Eurostat database 2011 [1]
  2. TourMIS database 2011 [2]
  3. 3.0 3.1 Latvijas Statistika [3]
  4. 4.0 4.1 European Commission: Flash Eurobarometer 334, March 2012: Survey on the attitudes of Europeans towards tourism [4]
  5. World Travel & Tourism Council - Travel & Tourism Economic Impact 2012 [5]