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Destination:Estonia

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Destination Estonia
Reference Year 2011
Overnight Arrivals 2.7 million
Bednights 5.4 million
Length of Stay 1.98 nights
Arrivals Development since 2005 +29%
Bednights Development since 2005 +12%
No. of coll. Establishments 1,158 est.
No. of Bedplaces in coll. Est. 51,000 beds
Europeans interested in Estonia 2012 1.2 million
Tourism Share of GDP (total contribution) 12.7%
Tourism Share of Workforce (total contribution) 12.4%
No. of UNESCO World Heritage Sites 2 sites
NTO Website: http://www.visitestonia.com/en/
Statistics Website: http://www.stat.ee/tourism-and-accommodation

In Estonia 5.4 million overnight stays were made at collective accommodation establishments during the year 2011. Compared to 2010, this means an increase by 14.9%. Most overnight stays at collective accommodation establishments in Estonia were made by people living outside Estonia, 3.8 million overnight stays or 70% during 2011. The number of overnight stays in 2011 made by Estonians were 1.6 million. Finland, Russia and Germany are the largest foreign markets and stand for 64% foreign overnight stays. USA are the biggest market outside Europe with 52,000 overnight stays. Asia stands for 43,000 overnight stays during the year 2011.

If you are interested in historic data, here you can find the complete BASTIS data for the destination Estonia withthe base year 2009: Destination:Estonia2009

Contents

Use of Accommodations

Icon Pen.pngSources and Definitions

The main source for Tourism Accommodation and Capacity Statistics in Estonia is the Eurostat database[1]. Here the most harmonised and complete European Tourism Statistics can be found. Hence we use definitions according to Eurostat directives:

Hotels and similar Other collective accommodation
5 beds or more

Holiday dwellings = 5 beds or more
Camping sites = 5 pitches or more
Other collective accomodation n.e.s. = 5 beds or more

As additional sources TourMIS[2] and Statistics Estonia[3] are used complementary with clearly marked references.


Icon Arrival.pngArrivals

2004 2005 2006 2007 2008 2009 2010 2011
Arrivals in all collective accommodation establishments 1.9 million 2.1 million 2.3 million 2.3 million 2.4 million 2.1 million 2.4 million 2.7 million
Arrivals development compared to previous year+23.1%+7.8%+9.0%+3.7%+1.5%-9.7%+14.3%+12.5%
  • Arrivals by kind of accommodation 2011:
2.4 million hotels and similar (89%)
0.1 million tourist campsites (4%)
0.2 million other collective accommodation (7%)
  • Domestic/international arrivals 2011:
0.9 million domestic arrivals (33%)
1.8 million international arrivals (67%):
46% Finland
11% Russia
6% Germany
5% Sweden
5% Latvia

Icon Night.pngOvernights

2004 2005 2006 2007 2008 2009 2010 2011
Overnight stays in all collective accommodation establishments 3.8 million 4.1 million 4.5 million 4.7 million 4.6 million 4.1 million 4.7 million 5.4 million
Overnight stays development compared to previous year+21.9%+9.4%+10.5%+2.9%-1.6%-10.4%+14.6%+14.9%

Tourmis-logo.png For your convenience here you find a detailed tabulation on the development of overnight stays in Estonia from the TourMIS database. And here you can find the corresponding graph.

  • Overnight stays by kind of accommodation 2011:
4.6 million hotels and similar (85%)
0.2 million touristic campsites (4%)
0.6 million other collective accommodation (11%)
  • Domestic/international overnight stays 2011:
1.6 million domestic overnight stays (30%)
3.8 million international overnight stays (70%):
45% Finland
13% Russia
6% Germany
5% Sweden
5% UK
Tourmis-logo.png For your convenience here you find a detailed tabulation on the source markets of overnight stays in Estonia from the TourMIS database
  • Seasonality overnight stays 2009:
1.0 million Winter [Jan., Feb., Dec.] (19%)
1.2 million Spring [Mar.-May] (22%)
2.1 million Summer [Jun.-Aug.] (39%)
1.2 million Autumn [Sep.-Nov.] (22%)
Tourmis-logo.png For your convenience here you find a detailed tabulation on the seasonality of overnight stays in Estonia from the TourMIS database. Here you find the corresponding graph.
  • Regional distribution of overnight stays 2011:
Eurostat collects and publishes statistical data on different geographical levels according to the "Nomenclature of Territorial Units for Statistics, NUTS". In Estonia, NUTS 2 is identically with the whole country, this means that Eurostat does not deliver any regional data on overnight stays for Estonia. For your convenience you find a table with geographically more detailed data published by Statistics Estonia[3].
Map of estonian counties.png
Overnight stays 2011 Market share
Harju county 3.0 million54.7%
Hiiu county 0.03 million0.6%
Ida-Viru county 0.3 million6.0%
Jõgeva county 0.03 million0.6%
Järva county 0.02 million0.4%
Lääne county 0.2 million3.1%
Lääne-Viru county 0.2 million3.0%
Põlva county 0.09 million1.6%
Pärnu county 0.7 million13.0%
Rapla county 0.02 million0.4%
Saare county 0.3 million5.3%
Tartu county 0.3 million6.0%
Valga county 0.2 million2.7%
Viljandi county 0.06 million1.1%
Võru county 0.08 million1.4%



Icon Length.pngLength of stay

2004 2005 2006 2007 2008 2009 2010 2011
Average length of stay in all collective accommodation establishments 1.95 nights 1.98 nights 2.01 nights 2.00 nights 1.94 nights 1.92 nights 1.96 nights 1.98 nights
  • Average length of stay by kind of accommodation 2011:
1.94 nights hotels and similar
2.07 nights tourist campsites
2.34 nights other collective accommodation
  • Average length of stay by domestic/international travellers 2011:
1.80 nights domestic travellers
2.07 nights international travellers

Accommodation Capacities

Icon Establishments.pngNumber of collective tourism establishments

2004 2005 2006 2007 2008 2009 2010 2011
Number of all collective accommodation establishments 609 est. 784 est. 951 est. 984 est. 1,048 est. 1,091 est. 1,141 est. 1,158 est.
Capacity development (establishments) compared to previous year+12.2%+28.7%+21.3%+3.5%+6.5%+4.1%+4.5%+1.5%
  • Number of collective tourism establishments by kind of accommodation 2011:
374 hotels and similar establishments (32%)
139 tourist campsites (12%)
645 other collective accommodation (56%)

Icon Bed.pngBedplaces in collective tourism establishments

2004 2005 2006 2007 2008 2009 2010 2011
Number of bedplaces in all collective accommodation establishments 33,000 beds 38,000 beds 41,000 beds 45,000 beds 47,000 beds 49,000 beds 50,000 beds 51,000 beds
Capacitiy development (beds) compared to previous year+19.7%+15.8%+7.3%+9.2%+5.2%+5.4%+2.0%+2.0%
  • Number of bedplaces in collective tourism establishments by kind of accommodation 2011:
31,000 bedplaces in hotels and similar (61%)
7,000 bedplaces in tourist campsites (14%)
13,000 bedplaces in other collective accommodation (25%)
  • Regional distribution of tourism capacities (beds) 2011:
Eurostat collects and publishes statistical data on different geographical levels according to the "Nomenclature of Territorial Units for Statistics, NUTS". In Estonia, NUTS 2 level is identically with the whole country. For your convenience you find a table with geographically more detailed data from Statistics Estonia[3].
Tourism capacities 2011 Market share
Northern Estonia18,000 beds35%
Central Estonia4,000 beds8%
Northeastern Estonia4,000 beds8%
Western Estonia16,000 beds31%
Southern Estonia10,000 beds20%

Icon Size.png Average size of collective tourism establishments

2004 2005 2006 2007 2008 2009 2010 2011
Average number of bedplaces per collective accommodation establishments 54 beds 49 beds 43 beds 45 beds 45 beds 45 beds 44 beds 45 beds
  • Average size of collective tourism establishments by kind of accommodation 2011:
hotels and similar: 84 bedplaces
tourist campsites: 50 bedplaces
other collective accommodation: 20 bedplaces

Utilisation of bedplaces (hotels and similar)

2011 Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.
Net use of bedplaces33% 32% 33% 42% 45% 52%70%59%43%43%38%39%
Gross use of bedplaces29% 29% 29% 38% 43% 51%68%57%40%40%34%34%

Please note: More detailed data on the utilisation of bedplaces can be found at Statistics Estonia.

Holiday travellers 2011 to Estonia

Based on the Flash Eurobarometer 334 [4] of March 2012 we can identify the holiday travellers to Estonia 2011 of the 408 million citizens aged 15+ years in the 27 EU member states (EU27).

Flag of Estonia.pngEstonia as holiday destination 2011

0.2% (0.8 million) of all EU27 citizens have travelled to Estonia for a minimum of 4 nights in 2011. These 0.8 million persons live in the following source markets:

28% Estonia
24% Finland
9% Poland
8% France
5% Sweden
3% Ireland
5% Latvia
2% Lithuania
2% UK
2% Germany

Icon Tree.pngNature holiday: Holiday travellers 2011 to Estonia

  • The Flash Eurobarometer 334 identifies 18% (44 million) of all EU27 citizens whose main reason for going on a holiday in 2011 was "nature (mountain, lake, landscape etc.)":
0.4% (0.2 million) of the EU27 nature motivated travelled to Estonia for a minimum of 4 nights in 2011. Upside down this means: For 19% of the 0.8 million EU27 citizens who travelled to Estonia in 2011 the main reason for going on holidays in 2011 was "nature (mountain, lake, landscape etc)." [EU27: 18%]

Icon Castle.pngCultural holiday: Holiday travellers 2011 to Estonia

  • The Flash Eurobarometer 334 identifies 14% (34 million) of all EU27 citizens whose main reasons for going on holidays in 2011 was "culture/religion":
0.5% (0.2 million) of the EU27 culture/religion motivated travelled to Estonia for a minimum of 4 nights in 2011. Upside down this means: For 17% of the 0.8 million EU27 citizens who travelled to Estonia in 2011 the main reason for going on holidays in 2011 was "culture/religion" [EU27: 14%]

Interest in Estonia as a Holiday destination

Based on the Flash Eurobarometer 334 [4] of March 2012 we can identify the interest for their holiday destinations 2012 of the 408 million citizens aged 15+ years in the 27 EU member states (EU27).

0.3% (1.2 million) of all EU27 citizens are interested in Estonia as their holiday destination 2012. These 1.2 million persons live in the following source markets:

37% Finland
18% Estonia
18% Germany
7% UK
6% Latvia
6% Sweden
4% Lithuania
2% Ireland
2% Austria
1% Netherlands

The economic dimension of travel and tourism

GDP: DIRECT CONTRIBUTION
The direct contribution of Travel & Tourism to GDP was EUR 0.5 bn (3.3% of total GDP) in 2011, and is forecast to fall by 1.0% in 2012, and to rise by 2.9% pa, from 2012-2022, to EUR 0.7 bn in 2022 (in constant 2011 prices).

GDP: TOTAL CONTRIBUTION
The total contribution of Travel & Tourism to GDP was EUR 2.1 bn (12.7% of GDP) in 2011, and is forecast to fall by 2.5% in 2012, and to rise by 2.8% pa to EUR 2.6 bn in 2022.

EMPLOYMENT: DIRECT CONTRIBUTION
In 2011 Travel & Tourism directly supported 19,500 jobs (3.4% of total employment). This is expected to remain unchanged in 2012 and fall by 0.7% pa to 18,000 jobs (3.0% of total employment) in 2022.

EMPLOYMENT: TOTAL CONTRIBUTION
In 2011, the total contribution of Travel & Tourism to employment, including jobs indirectly supported by the industry, was 12.4% of total employment (73,000 jobs). This is expected to fall by 3.3% in 2012 to 70,500 jobs and fall by 1.0% pa to 64,000 jobs in 2022 (10.7% of total).

VISITOR EXPORTS
Visitor exports generated EUR 1.2 bn (7.7% of total exports) in 2011. This is forecast to grow by 0.8% in 2012, and grow by 3.1% pa, from 2012-2022, to EUR 1.6 bn in 2022 (5.1% of total).

INVESTMENT
Travel & Tourism investment in 2011 was EUR 0.2 bn, or 6.5% of total investment. It should fall by 1.0% in 2012, and rise by 4.6% pa over the next ten years to EUR 0.3 bn in 2022 (5.4% of total).

Source: World Travel & Tourism Council - Travel & Tourism Economic Impact 2012 [5]

Heritage attractions

Unesco banner.pngUNESCO World Heritage Sites

At the moment (2012), there are 2 Estonian heritage sites on the UNESCO World Heritage List.
The 2 cultural World Heritage sites are:

Both sites are situated in the Baltic Sea Region. Click here to access the official UNESCO website for Estonia.

BASTIS Logo.jpgBASTIS Heritage Sites

At the moment (Dec. 2012), the users of BASTIS have entered 15 Estonian heritage attractions into BASTIS:

Please be aware that all this information (number and selection of attractions, content of the profiles) is solely in the resposibility of the authors who contributed this information to BASTIS.

Miscellaneous

References

  1. Eurostat database 2011 [1]
  2. TourMIS database 2011 [2]
  3. 3.0 3.1 3.2 Statistics Estonia (Economy: Tourism and accomodation), Tallinn/Estonia [3]
  4. 4.0 4.1 European Commission: Flash Eurobarometer 334, March 2012: Survey on the attitudes of Europeans towards tourism [4]
  5. World Travel & Tourism Council - Travel & Tourism Economic Impact 2012 [5]