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Destination:Denmark

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Destination Denmark
Reference Year 2011
Overnight Arrivals 6.2 million
Bednights 28.2 million
Length of Stay 4.57 nights
Arrivals Development since 2005 +13%
Bednights Development since 2005 +8%
No. of coll. Establishments 1,119 est.
No. of Bedplaces in coll. Est. 408,000 beds
Europeans interested in Denmark 2012 3.3 million
Tourism Share of GDP (total contribution) 6.0%
Tourism Share of Workforce (total contribution) 11.3%
No. of UNESCO World Heritage Sites 3 sites
NTO Website: www.visitdenmark.com
Statistics Website: www.statbank.dk

In Denmark 28.2 million overnight stays were made at collective accommodation establishments during the year 2011. Compared to 2010, this means an increase by 3.9%. Most overnight stays at collective accommodation establishments in Denmark were made by Danes, 18.7 million overnight stays or 63% during 2011. The number of overnight stays in 2011 made by people living outside Denmark were 9.5 million. Germany, Norway and Sweden are the largest foreign markets and stand for 60% foreign overnight stays. USA are the biggest market outside Europe with 407 000 overnight stays. Asia stands for 325 000 overnight stays during the year 2011.

If you are interested in historic data, here you can find the complete BASTIS data for the destination Denmark with the base year 2009: Destination:Denmark2009

Contents

Use of Accommodations

Icon Pen.pngSources and Definitions

The main source for Tourism Accommodation and Capacity Statistics in Denmark is the Eurostat database[1]. Here the most harmonised and complete European Tourism Statistics can be found. Hence we use definitions according to Eurostat directives:

Hotels and similar Other collective accommodation
40 beds or more

Holiday dwellings = all establishments
Camping sites = 75 pitches or more
Other collective accomodation n.e.s. = all establishments


As additional sources TourMIS[2] and Statistics Denmark [3] are used complementary with clearly marked references.

Please note that the National Danish Tourism Statistics data are different compared to the data reported in the Eurostat database. This is due to a different classification of accomodations. The national Danish classification uses the following classification: Hotels and holiday dwellings (including holiday resorts), camping sites, youth hostels, marinas and holiday houses. In the TourMIS database you find the data according to the definitions of Statistics Denmark.


Icon Arrival.pngArrivals

2004 2005 2006 2007 2008 2009 2010 2011 2012
Arrivals in all collective accommodation establishments 5.4 million 5.5 million 5.8 million 6.1 million 6.0 million 5.6 million 5.8 million 6.2 million 6.3 million
Arrivals development compared to previous year+2.2%+3.2%+4.8%+5.1%-0.7%-7.5%+4.5%+5.6% +1.9%
  • Arrivals by kind of accommodation 2012:
4.0 million hotels and similar (63%)
1.3 million tourist campsites (21%)
1.0 million other collective accommodation (16%)
  • Domestic/international arrivals 2011:
4.0 million domestic arrivals (65%)
2.2 million international arrivals (35%):
22% Sweden
17% Norwegen
14% Germany
6% UK
5% US
4% Netherlands
2% Italy



Icon Night.pngOvernights

2004 2005 2006 2007 2008 2009 2010 2011 2012
Overnight stays in all collective accommodation establishments 26.1 million 26.2 million 27.3 million 28.1 million 28.0 million 26.5 million 27.1 million 28.2 million 28.0 million
Overnight stays development compared to previous year-0.6%+0.4%+4.0%+2.9%-0.1%-5.5%+2.5%+3.9%-0,6%
  • Overnight stays by kind of accommodation 2012:
12.4 million hotels and similar (44%)
10.7 million tourist campsites (38%)
5.0 million other collective accommodation (18%)
  • Domestic/international overnight stays 2012:
18.4 million domestic overnight stays (66%)
9.6 million international overnight stays (34%):
25% Germany
18% Norway
16% Sweden
7% Netherlands
6% UK
4% US
  • Seasonality overnight stays 2012:
3.1 million Winter [Jan., Feb., Dec.] (11%)
6.6 million Spring [Mar.-May] (23%)
13.5 million Summer [Jun.-Aug.] (48%)
5.0 million Autumn [Sep.-Nov.] (18%)
  • Regional distribution of overnight stays 2011:
DK-Map NUTS2.png
NUTS-Code Overnight stays 2011 Market share
HovedstadenDK018.2 million29%
SjællandDK022.8 million10%
SyddanmarkDK038.2 million29%
MidtjyllandDK044.4 million16%
NordjyllandDK054.6 million16%
Eurostat collects and publishes statistical data on different geographical levels according to the "Nomenclature of Territorial Units for Statistics, NUTS". The most detailed overnight stays data is on the NUTS 2 level shown here. Geographically more detailed data is published by Statistics Denmark.


  • Special characteristics in the National Danish Tourism Statistics:
As described in the Definition-chapter, the national Danish classification of use of accommodations includes commercially arranged rentals in private cottages and apartments and marinas. These forms of accommodation accounted for 16.4 million overnight stays in 2011.
Tourmis-logo.png For your convenience here you find a detailed tabulation on the development of overnight stays in Denmark from the TourMIS database. And here you can find the corresponding graph.
Tourmis-logo.png For your convenience here you find a detailed tabulation on the source markets of overnight stays in Denmark from the TourMIS database.
Tourmis-logo.png For your convenience here you find a detailed tabulation on the seasonality of overnight stays in Denmark from the TourMIS database. Here you find the corresponding graph.
More detailed data can be found at Statistics Denmark

Icon Length.pngLength of stay

2004 2005 2006 2007 2008 2009 2010 2011
Average length of stay in all collective accommodation establishments 4.88 nights 4.75 nights 4.71 nights 4.61 nights 4.64 nights 4.74 nights 4.65 nights 4.57 nights
  • Average length of stay by kind of accommodation 2011:
3.09 nights hotels and similar
8.23 nights tourist campsites
5.23 nights other collective accommodation
  • Average length of stay by domestic/international travellers 2011:
4.67 nights domestic travellers
4.42 nights international travellers

Accommodation Capacities

Icon Establishments.pngNumber of collective tourism establishments

2004 2005 2006 2007 2008 2009 2010 2011 2012
Number of all collective accommodation establishments 1,103 est. 1,090 est. 1,076 est. 1,075 est. 1,058 est. 1,056 est. 1,066 est. 1,119 est. 1,109 est.
Capacity development (establishments) compared to previous year+0.2%-1.2%-1.3%-0.1%-1.6%-0.2%+0.9%+5.0%-0,9%
  • Number of collective tourism establishments by kind of accommodation 2011:
519 hotels and similar establishments (46%)
419 tourist campsites (37%)
181 other collective accommodation (16%)

Icon Bed.pngBedplaces in collective tourism establishments

2004 2005 2006 2007 2008 2009 2010 2011
Number of bedplaces in all collective accommodation establishments 392,000 beds 393,000 beds 391,000 beds 378,000 beds 385,000 beds 391,000 beds 393,000 beds 408,000 beds
Capacitiy development (beds) compared to previous year-0.8%+0.2%-0.4%-3.3%+1.7%+1.6%+0.5%+3.8%
  • Number of bedplaces in collective tourism establishments by kind of accommodation 2011:
87,000 bedplaces in hotels and similar (21%)
276,000 bedplaces in tourist campsites (68%)
45,000 bedplaces in other collective accommodation (11%)
  • Regional distribution of tourism capacities (beds) 2011:
DK-Map NUTS2.png
NUTS-Code Tourism capacities 2009 Market share
HovedstadenDK0172,000 bedplaces18%
SjællandDK0250,000 bedplaces12%
SyddanmarkDK03124,000 bedplaces30%
MidtjyllandDK0479,000 bedplaces19%
NordjyllandDK0583,000 bedplaces20%
Eurostat collects and publishes statistical data on different geographical levels according to the "Nomenclature of Territorial Units for Statistics, NUTS". Here the tourism capacities in bedplaces in collective tourism establishments on the NUTS 2 level are shown here. Geographically more detailed data is published by Statistics Denmark.

Icon Size.png Average size of collective tourism establishments

2004 2005 2006 2007 2008 2009 2010 2011
Average number of bedplaces per collective accommodation establishments 355 beds 360 beds 364 beds 352 beds 364 beds 370 beds 369 beds 365 beds
  • Average size of collective tourism establishments by kind of accommodation 2011:
hotels and similar: 168 bedplaces
tourist campsites: 659 bedplaces
other collective accommodation: 249 bedplaces

Utilisation of bedplaces (hotels and similar)

2011 Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.
Net use of bedplaces23% 28% 31% 35% 42% 48%63%54%44%38%36%27%
Gross use of bedplaces21% 25% 28% 33% 40% 47%61%53%43%36%34%24%

Please note: Neither Eurostat nor other sources provide more detailed data on the utilisation of bedplaces.

Holiday travellers 2011 to Denmark

Based on the Flash Eurobarometer 334 [4] of March 2012 we can identify the holiday travellers to Denmark 2011 of the 408 million citizens aged 15+ years in the 27 EU member states (EU27).

Flag Denmark.png Denmark as holiday destination 2011

1.0% (4 million) of all EU27 citizens have travelled to Denmark for a minimum of 4 nights in 2011. These 4 million persons live in the following source markets:

36% Germany
34% Denmark
6% Sweden
4% Netherlands
4% Italy
3% Poland
3% UK
2% Finland
2% France

Icon Tree.pngNature holiday: Holiday travellers to Denmark 2011

  • The Flash Eurobarometer 334 identifies 18% (44 million) of all EU27 citizens whose main reason for going on a holiday in 2011 was "nature (mountain, lake, landscape etc.)":
2.3% (1.0 million) of the EU27 nature motivated travelled to Denmark for a minimum of 4 nights in 2011. [EU27: 2%]. Upside down this means: For 23% of the 4 million EU27 citizens who travelled to Denmark in 2011 the main reason for going on holidays in 2011 was "nature (mountain, lake, landscape etc)." [EU27: 18%]



Icon Castle.pngCultural holiday: Holiday travellers to Denmark 2011

  • The Flash Eurobarometer 334 identifies 14% (34 million) of all EU27 citizens whose main reasons for going on holidays in 2011 was "culture/religion":
2.5% (0.8 million) of the EU27 culture/religion motivated travelled to Denmark for a minimum of 4 nights in 2011. [EU27: 2%] Upside down this means: For 20% of the 4 million EU27 citizens who travelled to Denmark in 2011 the main reason for going on holidays in 2011 (max. 3 answers) was "culture/religion" [EU27: 14%]

Interest in Denmark as a Holiday destination

Based on the Flash Eurobarometer 334 [4] of March 2012 we can identify the interest for holiday destinations 2012 of the 408 million citizens aged 15+ years in the 27 EU member states (EU27).

0.8% (3.3 million) of all EU27 citizens are interested in Denmark as holiday destination 2012. These 3.3 million persons live in the following source markets:

41% Germany
35% Denmark
7% Sweden
3% UK
3% Italy
3% Finland
2% Netherlands
1% Spain
1% Poland
1% Austria

The economic dimension of travel and tourism

GDP: DIRECT CONTRIBUTION
The direct contribution of Travel & Tourism to GDP was DKK 33.0 bn (1.8% of total GDP) in 2011, and is forecast to rise by 3.7% in 2012, and to rise by 3.4% pa, from 2012-2022, to DKK 47.8 bn in 2022 (in constant 2011 prices).

GDP: TOTAL CONTRIBUTION
The total contribution of Travel & Tourism to GDP was DKK 107.1 bn (6.0% of GDP) in 2011, and is forecast to rise by 2.7% in 2012, and to rise by 2.6% pa to DKK 142.9 bn in 2022.

EMPLOYMENT: DIRECT CONTRIBUTION
In 2011 Travel & Tourism directly supported 184,500 jobs (7.0% of total employment). This is expected to rise by 2.3% in 2012 and rise by 1.4% pa to 217,000 jobs (7.8% of total employment) in 2022.

EMPLOYMENT: TOTAL CONTRIBUTION
In 2011, the total contribution of Travel & Tourism to employment, including jobs indirectly supported by the industry, was 11.3% of total employment (299,000 jobs). This is expected to rise by 1.7% in 2012 to 304,000 jobs and rise by 1.0% pa to 335,000 jobs in 2022 (12.1% of total).

VISITOR EXPORTS
Visitor exports generated DKK 36.6 bn (3.8% of total exports) in 2011. This is forecast to grow by 4.0% in 2012, and grow by 0.6% pa, from 2012-2022, to DKK 40.6 bn in 2022 (2.7% of total).

INVESTMENT
Travel & Tourism investment in 2011 was DKK 13.9 bn, or 4.5% of total investment. It should riseby 1.2% in 2012, and rise by 2.7% pa over the next ten years to DKK 18.4 bn in 2022 (4.2% of total).

Source: World Travel & Tourism Council - Travel & Tourism Economic Impact 2012 [5]

Heritage attractions

Unesco banner.pngUNESCO World Heritage Sites

At the moment (2012), there are 4 Danish heritage sites on the UNESCO World Heritage List. Denmarks 3 cultural World Heritage sites are all situated in the Baltic Sea Region:

The remaining World Heritage Site is situated outside the BSR on the island of Greenland.
Click here to access the official UNESCO website for Denmark.

BASTIS Logo.jpgBASTIS Heritage Sites

At the moment (Dec. 2012), the users of BASTIS have entered NO Danish heritage attractions into BASTIS:

Miscellaneous

References

  1. Eurostat database 2011 [1]
  2. TourMIS database 2011 [2]
  3. Statistics Denmark [3]
  4. 4.0 4.1 European Commission: Flash Eurobarometer 334, March 2012: Survey on the attitudes of Europeans towards tourism [4]
  5. World Travel & Tourism Council - Travel & Tourism Economic Impact 2012 [5]