|Overnight Arrivals||6.2 million|
|Length of Stay||4.57 nights|
|Arrivals Development since 2005||+13%|
|Bednights Development since 2005||+8%|
|No. of coll. Establishments||1,119 est.|
|No. of Bedplaces in coll. Est.||408,000 beds|
|Europeans interested in Denmark 2012||3.3 million|
|Tourism Share of GDP (total contribution)||6.0%|
|Tourism Share of Workforce (total contribution)||11.3%|
|No. of UNESCO World Heritage Sites||3 sites|
|NTO Website: www.visitdenmark.com|
|Statistics Website: www.statbank.dk|
|If you like to see a comperative factcheck, please see Benchmark Report Destinations 1 (Overnight Arrivals), Benchmark Report Destinations 2 (Bednights), Benchmark Report Destinations 3 or Benchmark Report Destinations 4 (Economic Dimension)|
In Denmark 28.2 million overnight stays were made at collective accommodation establishments during the year 2011. Compared to 2010, this means an increase by 3.9%. Most overnight stays at collective accommodation establishments in Denmark were made by Danes, 18.7 million overnight stays or 63% during 2011. The number of overnight stays in 2011 made by people living outside Denmark were 9.5 million. Germany, Norway and Sweden are the largest foreign markets and stand for 60% foreign overnight stays. USA are the biggest market outside Europe with 407 000 overnight stays. Asia stands for 325 000 overnight stays during the year 2011.
If you are interested in historic data, here you can find the complete BASTIS data for the destination Denmark with the base year 2009: Destination:Denmark2009
Use of Accommodations
The main source for Tourism Accommodation and Capacity Statistics in Denmark is the Eurostat database. Here the most harmonised and complete European Tourism Statistics can be found. Hence we use definitions according to Eurostat directives:
|Hotels and similar||Other collective accommodation|
|40 beds or more||
Holiday dwellings = all establishments
Please note that the National Danish Tourism Statistics data are different compared to the data reported in the Eurostat database. This is due to a different classification of accomodations. The national Danish classification uses the following classification: Hotels and holiday dwellings (including holiday resorts), camping sites, youth hostels, marinas and holiday houses. In the TourMIS database you find the data according to the definitions of Statistics Denmark.
|Arrivals in all collective accommodation establishments||5.4 million||5.5 million||5.8 million||6.1 million||6.0 million||5.6 million||5.8 million||6.2 million||6.3 million|
|Arrivals development compared to previous year||+2.2%||+3.2%||+4.8%||+5.1%||-0.7%||-7.5%||+4.5%||+5.6%||+1.9%|
- Arrivals by kind of accommodation 2012:
- 4.0 million hotels and similar (63%)
- 1.3 million tourist campsites (21%)
- 1.0 million other collective accommodation (16%)
- Domestic/international arrivals 2011:
- 4.0 million domestic arrivals (65%)
- 2.2 million international arrivals (35%):
- 22% Sweden
- 17% Norwegen
- 14% Germany
- 6% UK
- 5% US
- 4% Netherlands
- 2% Italy
|Overnight stays in all collective accommodation establishments||26.1 million||26.2 million||27.3 million||28.1 million||28.0 million||26.5 million||27.1 million||28.2 million||28.0 million|
|Overnight stays development compared to previous year||-0.6%||+0.4%||+4.0%||+2.9%||-0.1%||-5.5%||+2.5%||+3.9%||-0,6%|
- Overnight stays by kind of accommodation 2012:
- 12.4 million hotels and similar (44%)
- 10.7 million tourist campsites (38%)
- 5.0 million other collective accommodation (18%)
- Domestic/international overnight stays 2012:
- 18.4 million domestic overnight stays (66%)
- 9.6 million international overnight stays (34%):
- 25% Germany
- 18% Norway
- 16% Sweden
- 7% Netherlands
- 6% UK
- 4% US
- Seasonality overnight stays 2012:
- 3.1 million Winter [Jan., Feb., Dec.] (11%)
- 6.6 million Spring [Mar.-May] (23%)
- 13.5 million Summer [Jun.-Aug.] (48%)
- 5.0 million Autumn [Sep.-Nov.] (18%)
- Regional distribution of overnight stays 2011:
|NUTS-Code||Overnight stays 2011||Market share|
- Eurostat collects and publishes statistical data on different geographical levels according to the "Nomenclature of Territorial Units for Statistics, NUTS". The most detailed overnight stays data is on the NUTS 2 level shown here. Geographically more detailed data is published by Statistics Denmark.
- Special characteristics in the National Danish Tourism Statistics:
- As described in the Definition-chapter, the national Danish classification of use of accommodations includes commercially arranged rentals in private cottages and apartments and marinas. These forms of accommodation accounted for 16.4 million overnight stays in 2011.
- For your convenience here you find a detailed tabulation on the development of overnight stays in Denmark from the TourMIS database. And here you can find the corresponding graph.
- For your convenience here you find a detailed tabulation on the source markets of overnight stays in Denmark from the TourMIS database.
- For your convenience here you find a detailed tabulation on the seasonality of overnight stays in Denmark from the TourMIS database. Here you find the corresponding graph.
- More detailed data can be found at Statistics Denmark
|Average length of stay in all collective accommodation establishments||4.88 nights||4.75 nights||4.71 nights||4.61 nights||4.64 nights||4.74 nights||4.65 nights||4.57 nights|
- Average length of stay by kind of accommodation 2011:
- 3.09 nights hotels and similar
- 8.23 nights tourist campsites
- 5.23 nights other collective accommodation
- Average length of stay by domestic/international travellers 2011:
- 4.67 nights domestic travellers
- 4.42 nights international travellers
|Number of all collective accommodation establishments||1,103 est.||1,090 est.||1,076 est.||1,075 est.||1,058 est.||1,056 est.||1,066 est.||1,119 est.||1,109 est.|
|Capacity development (establishments) compared to previous year||+0.2%||-1.2%||-1.3%||-0.1%||-1.6%||-0.2%||+0.9%||+5.0%||-0,9%|
- Number of collective tourism establishments by kind of accommodation 2011:
- 519 hotels and similar establishments (46%)
- 419 tourist campsites (37%)
- 181 other collective accommodation (16%)
|Number of bedplaces in all collective accommodation establishments||392,000 beds||393,000 beds||391,000 beds||378,000 beds||385,000 beds||391,000 beds||393,000 beds||408,000 beds|
|Capacitiy development (beds) compared to previous year||-0.8%||+0.2%||-0.4%||-3.3%||+1.7%||+1.6%||+0.5%||+3.8%|
- Number of bedplaces in collective tourism establishments by kind of accommodation 2011:
- 87,000 bedplaces in hotels and similar (21%)
- 276,000 bedplaces in tourist campsites (68%)
- 45,000 bedplaces in other collective accommodation (11%)
- Regional distribution of tourism capacities (beds) 2011:
|NUTS-Code||Tourism capacities 2009||Market share|
- Eurostat collects and publishes statistical data on different geographical levels according to the "Nomenclature of Territorial Units for Statistics, NUTS". Here the tourism capacities in bedplaces in collective tourism establishments on the NUTS 2 level are shown here. Geographically more detailed data is published by Statistics Denmark.
|Average number of bedplaces per collective accommodation establishments||355 beds||360 beds||364 beds||352 beds||364 beds||370 beds||369 beds||365 beds|
- Average size of collective tourism establishments by kind of accommodation 2011:
- hotels and similar: 168 bedplaces
- tourist campsites: 659 bedplaces
- other collective accommodation: 249 bedplaces
Utilisation of bedplaces (hotels and similar)
|Net use of bedplaces||23%||28%||31%||35%||42%||48%||63%||54%||44%||38%||36%||27%|
|Gross use of bedplaces||21%||25%||28%||33%||40%||47%||61%||53%||43%||36%||34%||24%|
Please note: Neither Eurostat nor other sources provide more detailed data on the utilisation of bedplaces.
Holiday travellers 2011 to Denmark
Based on the Flash Eurobarometer 334  of March 2012 we can identify the holiday travellers to Denmark 2011 of the 408 million citizens aged 15+ years in the 27 EU member states (EU27).
1.0% (4 million) of all EU27 citizens have travelled to Denmark for a minimum of 4 nights in 2011. These 4 million persons live in the following source markets:
- 36% Germany
- 34% Denmark
- 6% Sweden
- 4% Netherlands
- 4% Italy
- 3% Poland
- 3% UK
- 2% Finland
- 2% France
- The Flash Eurobarometer 334 identifies 18% (44 million) of all EU27 citizens whose main reason for going on a holiday in 2011 was "nature (mountain, lake, landscape etc.)":
- 2.3% (1.0 million) of the EU27 nature motivated travelled to Denmark for a minimum of 4 nights in 2011. [EU27: 2%]. Upside down this means: For 23% of the 4 million EU27 citizens who travelled to Denmark in 2011 the main reason for going on holidays in 2011 was "nature (mountain, lake, landscape etc)." [EU27: 18%]
- The Flash Eurobarometer 334 identifies 14% (34 million) of all EU27 citizens whose main reasons for going on holidays in 2011 was "culture/religion":
- 2.5% (0.8 million) of the EU27 culture/religion motivated travelled to Denmark for a minimum of 4 nights in 2011. [EU27: 2%] Upside down this means: For 20% of the 4 million EU27 citizens who travelled to Denmark in 2011 the main reason for going on holidays in 2011 (max. 3 answers) was "culture/religion" [EU27: 14%]
Interest in Denmark as a Holiday destination
Based on the Flash Eurobarometer 334  of March 2012 we can identify the interest for holiday destinations 2012 of the 408 million citizens aged 15+ years in the 27 EU member states (EU27).
0.8% (3.3 million) of all EU27 citizens are interested in Denmark as holiday destination 2012. These 3.3 million persons live in the following source markets:
- 41% Germany
- 35% Denmark
- 7% Sweden
- 3% UK
- 3% Italy
- 3% Finland
- 2% Netherlands
- 1% Spain
- 1% Poland
- 1% Austria
The economic dimension of travel and tourism
GDP: DIRECT CONTRIBUTION
The direct contribution of Travel & Tourism to GDP was DKK 33.0 bn (1.8% of total GDP) in 2011, and is forecast to rise by 3.7% in 2012, and to rise by 3.4% pa, from 2012-2022, to DKK 47.8 bn in 2022 (in constant 2011 prices).
GDP: TOTAL CONTRIBUTION
The total contribution of Travel & Tourism to GDP was DKK 107.1 bn (6.0% of GDP) in 2011, and is forecast to rise by 2.7% in 2012, and to rise by 2.6% pa to DKK 142.9 bn in 2022.
EMPLOYMENT: DIRECT CONTRIBUTION
In 2011 Travel & Tourism directly supported 184,500 jobs (7.0% of total employment). This is expected to rise by 2.3% in 2012 and rise by 1.4% pa to 217,000 jobs (7.8% of total employment) in 2022.
EMPLOYMENT: TOTAL CONTRIBUTION
In 2011, the total contribution of Travel & Tourism to employment, including jobs indirectly supported by the industry, was 11.3% of total employment (299,000 jobs). This is expected to rise by 1.7% in 2012 to 304,000 jobs and rise by 1.0% pa to 335,000 jobs in 2022 (12.1% of total).
Visitor exports generated DKK 36.6 bn (3.8% of total exports) in 2011. This is forecast to grow by 4.0% in 2012, and grow by 0.6% pa, from 2012-2022, to DKK 40.6 bn in 2022 (2.7% of total).
Travel & Tourism investment in 2011 was DKK 13.9 bn, or 4.5% of total investment. It should riseby 1.2% in 2012, and rise by 2.7% pa over the next ten years to DKK 18.4 bn in 2022 (4.2% of total).
Source: World Travel & Tourism Council - Travel & Tourism Economic Impact 2012 
At the moment (2012), there are 4 Danish heritage sites on the UNESCO World Heritage List. Denmarks 3 cultural World Heritage sites are all situated in the Baltic Sea Region:
The remaining World Heritage Site is situated outside the BSR on the island of Greenland.
Click here to access the official UNESCO website for Denmark.
At the moment (Dec. 2012), the users of BASTIS have entered NO Danish heritage attractions into BASTIS:
- Tourism intensity - information can be found e.g. at the Eurostat database
- Employment in tourism - information can be found e.g. at the Eurostat database
- Travel&tourism competitiveness report 2011 of the World Economic Forum
- ↑ Eurostat database 2011 
- ↑ TourMIS database 2011 
- ↑ Statistics Denmark 
- ↑ 4.0 4.1 European Commission: Flash Eurobarometer 334, March 2012: Survey on the attitudes of Europeans towards tourism 
- ↑ World Travel & Tourism Council - Travel & Tourism Economic Impact 2012