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Destination:BSR Total

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Contents

Key Figures of Tourism in the BSR

For the year 2011 the official tourism statistics (Source: Eurostat) show a total of 72 million tourism arrivals in the Baltic Sea Region. In the past decade since 2002 this figure grew by 33%. These 72 million tourists accounted for a total of 190 million overnight stays in 2011. Since 2002 this figure grew by 20%. On the supply side there are almost 20.000 tourism establishments (up 5% since 2002) with 2.5 million beds (up 8% since 2002.

Demand Capacities.png
Note: These figures represent tourism supply and demand in collective tourism accomodation in all NUTS1-Regions with Baltic Sea access in the EU-States of the BSR (DK, DE, PL, LV, LT, EE, FI, SE)


In 2011, the total contribution of tourism to the GDP of the BSR was EUR 267 billion (Source: WTTC; exchange rates of Oct. 2012). Within the BSR countries, the share of total contribution of tourism to the GDP differs between 13% in Estonia and 4% in Lithuania. The total number of jobs in tourism in the BSR is 7.8 million. This represents between 12% of the workforce in Estonia and 4% in Lithuania.

Economic Dimension.png
Note: These figures represent the economic dimension of tourism in all countries of the BSR (DK, DE, PL, LV, LT, EE, FI, SE + Russia + Belarus)

Use of Accommodations

Icon Arrival.pngArrivals

Here you see an overview on the development of arrivals in all collective tourism establishments in the EU countries of the BSR. "Total1" is the sum of arrivals to the BSR on country level. "Total2" is the sum of all NUTS1 regions in the BSR countries with access to the Baltic Sea. Unfortunatly, so far no comparable data for Russia and Belarus could be accessed.

BSR Arrivals.PNG
to download this table in Excel click here


Icon Night.pngOvernight Stays

Here you see an overview on the development of overnight stays in all collective tourism establishments in the EU countries of the BSR. "Total1" is the sum of arrivals to the BSR on country level. "Total2" is the sum of all NUTS1 regions in the BSR countries with access to the Baltic Sea. Unfortunatly, so far no comparable data for Russia and Belarus could be accessed.

BSR Overnight Stays.PNG
to download this table in Excel click here

Tourism Capacities

Icon Establishments.pngNumber of Collective Tourism Establishments

Here you see an overview on the development of the number of all collective tourism establishments in the EU countries of the BSR. "Total1" is the sum of arrivals to the BSR on country level. "Total2" is the sum of all NUTS1 regions in the BSR countries with access to the Baltic Sea. Unfortunatly, so far no comparable data for Russia and Belarus could be accessed.

BSR Cap Est.PNG
to download this table in Excel click here


Icon Bed.pngBedplaces in Collective Tourism Establishments

Here you see an overview on the development of the number of bedplaces in all collective tourism establishments in the EU countries of the BSR. "Total1" is the sum of arrivals to the BSR on country level. "Total2" is the sum of all NUTS1 regions in the BSR countries with access to the Baltic Sea. Unfortunatly, so far no comparable data for Russia and Belarus could be accessed.

BSR Cap Beds.PNG
to download this table in Excel click here


The Economic Dimension of Travel and Tourism

Here you see an overview of the economic dimension of tourism in the BSR. The table covers the direct/total contribution of Travel & Tourism to GDP and the direct/total contribution of Travel & Tourism to employment for all countries in the BSR on coutry level. The currency exchange rates are from October 2012.

BSR Economic Dimension.PNG
to download this table in Excel click here
Source: WTTC Economic Impact Research Country Reports

Tourism Image of the Baltic Sea Region

AGORA 2.0 is part of the Baltic Sea Region Programme 2007-2013. The rationale for the project is that the countries in the Baltic Sea Region have a long common history throughout the centuries and a great variety of natural and cultural resources. However, the area is still not well recognised as one common region outside its formal borders. Therefore, the project aims to improve the common identity of the Baltic Sea Region, based on its rich natural and cultural treasures. Heritage assets – used in a sustainable way – are not only interesting tourist attractions, but also relevant preconditions to enhance the business environment. Strongly related to the issue of identity is also that of the image of the Baltic Sea Region and its heritage as perceived by people within and outside the region. This image is important as it is crucial for the successful marketing of these heritage aspects. Hence, the aim of this paper is to carry out an image analysis of the Baltic Sea Region and its heritage assets, i.e. the natural and cultural heritage of the region. More specifically, the following question will be answered:

Is there a common image of the Baltic Sea Region overall and what is it like, especially regarding its natural and cultural heritage?

This image analysis should in turn provide useful information for tourism suppliers in the Baltic Sea Region for successfully marketing their products. The analysis is based on desk research or secondary research, i.e. no primary research was carried out. Therefore, existing studies, papers and other available material have been reanalysed in order to answer the above stated research question.

The reviewed literature clearly shows that there are different common traits that can be considered as characteristic for the BSR, especially with regard to the natural and cultural heritage of the region, but that these common traits do not amount to a shared image or identity of the BSR.

Here you can download the whole paper

Cruise Tourism

The cruise business in the Baltic Sea has seen a year with positive growth rates in 2012. Overall passenger numbers, calls and turnarounds have all increased.

  • The number of passengers increased by 5.6% in 2012
  • The number of calls increased by 7.1% in 2012
  • The number of turnarounds increased by 10.4% in 2012

Copenhagen has the largest absolute numbers in terms of passengers, calls and turnarounds. These figures were collected by Cruise Baltic, a network of 27 cruise destinations in the Baltic Sea. Three additional destinations (St. Petersburg, Kiel and Riga) have been included in their analysis to achieve a full view of the entire region.

The purpose of the Cruise Baltic report is to present an updated view of the developments in the cruise sector in the Baltic Sea region, including data on passengers, calls and turnarounds. The data presented is based on a collection of data among ports in the Baltic Sea region as of January 2013.

Here you can see the development of cruise passenger numbers in the BSR (Source: www.cruisebaltic.com): CruiseBaltic2013 Passengers.JPG



Cruise Baltic also provides the following insights on cruise tourism in the BSR: